Is anti fog spray profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 4 tracked products. 90-day search growth is -41.2%. Flapen's verdict: Skip it (31/100).

How competitive is the anti fog spray niche?

4 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anti fog spray?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Lenses. The return rate is 0.2%.

When does demand for anti fog spray peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 8.2× the quietest.

What does it cost to enter the anti fog spray niche?

Listings span £4.79–£7.82; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 2,822 reviews — the moat a new listing must climb.

anti fog spray

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,822

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.77

avg listing price — sweet spot $15–$100

Market size

Bad£37K

£37K/yr · 70K searches

Growth

Bad-41.2%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.79–£7.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, anti fog spray is a £37K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

anti fog spray market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £35K–£46K; units × avg price
Conversion rate: 9.1%
Avg BSR: #2
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.7%
Avg brand age: 54 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ARENA69%
ZEISS14%
CRESSI9%
CiLiHai7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.2% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.2×

Open Trend

Top anti fog spray search terms

anti fog spray for glasses22K/yr -54.6%7.3% conv.
anti fog spray22K/yr -18.5%4.7% conv.
anti fog16K/yr -50.5%4.1% conv.
antifog spray4K/yr +13.4%7.3% conv.
antifog3K/yr -33.8%7.3% conv.
anti-fog spray2K/yr -28.7%4.1% conv.

All search terms

Top anti fog spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Arena Adults for Swimming Goggles Anti-Fog Spray Transparent 6 5x15 cm

ARENA£7.824.0★5,534 rev

ZEISS AntiFOG Kit De-Misting Treatment for Glasses & Spectacles Fog Prevention 15ml Spray + Cloth(Twin Pack)

ZEISS£4.794.3★4,107 rev

Cressi Premium Anti Fog for Diving Masks/Swim Goggles

CRESSI£5.634.3★1,626 rev

Anti Fog Spray for Swim Goggles & Car Windows Multi-Surface Anti Fog Spray with Long-Lasting Streak Resistant Formula Anti Fog Spray for Glasses Lens and Car Demister Applications Effective Spray

CiLiHai£4.864.2★21 rev

Newest

by launch date

Anti Fog Spray for Swim Goggles & Car Windows Multi-Surface Anti Fog Spray with Long-Lasting Streak Resistant Formula Anti Fog Spray for Glasses Lens and Car Demister Applications Effective Spray

CiLiHai£4.8621 rev

1y ago

ZEISS AntiFOG Kit De-Misting Treatment for Glasses & Spectacles Fog Prevention 15ml Spray + Cloth(Twin Pack)

ZEISS£4.794,107 rev

5y ago

Arena Adults for Swimming Goggles Anti-Fog Spray Transparent 6 5x15 cm

ARENA£7.825,534 rev

8y ago

Cressi Premium Anti Fog for Diving Masks/Swim Goggles

CRESSI£5.631,626 rev

8y ago

What buyers say about anti fog spray

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency20%

“Works perfectly”

Suitability Fog17%

“Anti fog”

Advertised Vs Actual Product15%

“This stuff does exactly what it says it does”

Value For Money9%

“Good price for 2 bottles”

Instructions/User Manual/Troubleshooting6%

“The instructions were crystal clear and concise”

Durability6%

“One treatment with this stuff has lasted about three weeks so far, no misting”

Size-Overall4%

“Bottle size is reasonable”

Ease Of Cleaning4%

“does include a really good cleaning cloth though”

Lenses1%

“The product seemed to work fairly well when used on my mtb glasses”

Ease Of Use1%

“handy resusable bag”

What buyers complain about

Functionality-Overall41%

“Does not work”

Value For Money15%

“it was not value for money”

Lenses5%

“Damage your glasses lenses”

Suitability Fog5%

“don't work, my swimming goggles still mist up”

Quality-Overall3%

“it was bad quality”

Visibility3%

“making my vision blurry”

Size-Overall3%

“Bottle is small”

Hard Feel2%

“The cloth that comes with it is pretty rough”

Top return reasons

Functionality-Overall33%

Leak-Proof28%

Defective Material/Parts8%

Instructions/User Manual/Troubleshooting7%

Suitability Fog6%

Advertised Vs Actual Product6%

Product Condition4%