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Anti Fog Spray

Fail

The top 5 products take 100% of clicks, so Anti Fog Spray is a Fail.

Flapen Score
31
31 / 100
Ranks 1,990 of 2,035 Health & Personal Care niches · −17 vs the category median of 48
Market size
£37K/yr70K searches / yr
90-day growth
-41.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 16 sellers

Flapen Score

Anti Fog Spray against its category

The dotted line is the Health & Personal Care average. Past it, Anti Fog Spray is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Fog Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Fog Spray 70K times last year and spent an estimated £37K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-41.2%
Conversion, latest week
9.1%
Market size, estimated
£37Ka year
Peak month
November8.2× the quietest month
Top search term
anti fog spray for glasses22K searches a year

02 · Price

A sale here is worth £5.77.

Listings sell for £5.77 on average, from £4.79 to £7.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.77 that is £1K to £3K a year per listing.

Average price
£5.77under the $15 to $100 sweet spot
Price range
£4.79–£7.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #2 within Visual Care. It carries 2,822 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#2in Visual Care
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,822per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Anti Fog Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ARENA69%
  • ZEISS14%
  • CRESSI9%
  • CiLiHai7%

Demand

Anti Fog Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Anti Fog Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti fog spray for glasses22K/yr
  • anti fog spray22K/yr
  • anti fog16K/yr
  • antifog spray4K/yr
  • antifog3K/yr
  • anti-fog spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Fog Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall41%−0.51

Does not work

No good for job

don't work, my swimming goggles still mist up

Value For Money15%+0.35

it was not value for money

Quite expensive for just a small bottle

This was a complete waste of money

Lenses5%−0.06

Damage your glasses lenses

For reference, I am a vr gamer and my headset lenses tend to get really foggy / misty / full of condensation due to the heat and the sweat from my head

What is even worse is that it leaves a strange film on the lenses

Suitability Fog5%+0.46

don't work, my swimming goggles still mist up

Quality-Overall3%−0.03

it was bad quality

Love

Efficiency20%+1.36

Works perfectly

seems to work well

It worked

Suitability Fog17%+0.46

Anti fog

Goggles fogged within 30 seconds

It works - I swam for 30 minutes with no fog

Advertised Vs Actual Product15%+1.21

This stuff does exactly what it says it does

Does what is says on the box

It does exactly what it says

Value For Money9%+0.35

Good price for 2 bottles

Value for money

Reasonable value for money

Instructions/User Manual/Troubleshooting6%−0.10

The instructions were crystal clear and concise

I followed the instructions exactly

I followed instructions which are very simple

Return

0.2% Return rate 8% Fixable by listing

Functionality-Overall33%█▅▃▁▅▅

Does not work

No good for job

don't work, my swimming goggles still mist up

Leak-Proof28%▁▇▄▁▄█
Defective Material/Parts8%▁▁█▁▇▇
Instructions/User Manual/Troubleshooting7%▁▁▂█▂▁
Suitability Fog6%▁▁█▁▇▁

don't work, my swimming goggles still mist up

FAQ

Common Anti Fog Spray questions

Answered from the same tracked data.