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Ankle Tape

Ankle Tape shows low returns (0.2%), but soft demand (-32.1% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 23Growth 9Conversion 84Competition 74Returns 99Price range 14Avg price 28Brand share 38Review moat 53Quality gap 75
This niche Category average

Is Ankle Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ankle Tape is a £93K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 50/100.

Ankle Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.1% over the last 90 days and 9.4% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr13K
Search volume / yr-32.1%106K
Conversion rate9.4%
Avg price£9.41

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers16 · 23
Top-5 product click share41%
Open market18%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement98%
New entrants (1y)3· 1 succeeded
Avg rating4.3★
Avg reviews1,396

Top Ankle Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

15%

  • SPORTTAPE55%
  • Max Tape11%
  • ADMITRY7%
  • Bestbaud6%
  • SOONGO4%
  • ACWOO3%
  • Open — no brand owns it (10 brands, 15%)

Ankle Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR9.4%Products43Brands16Top 5 Brands82%OOS Rate0.9%Rating4.3★Reviews1,396Avg BSR#118
10K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 4.3×

Top Ankle Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ankle tape27K/yr
  • eab tape23K/yr
  • sporttape14K/yr
  • rugby tape23K/yr
  • sporttape kinesiology tape4K/yr
  • ankle strapping tape3K/yr
  • eab tape 7.5cm4K/yr
  • tear eab tape3K/yr
  • rugby tape strapping3K/yr
  • rugby head tape3K/yr

What reviews say buyers love and hate about Ankle Tape

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Adhesion/Stickiness21%

Sticks well

Quality-Overall18%

Just as good as the branded stuff

Value For Money13%

Best price

Advertised Vs Actual Product10%

Exactly as described

Ease Of Use5%

easy to remove

What buyers complain about

70% of reviews
Adhesion/Stickiness31%

Poor Adhesion

Allergies15%

Allergic reaction

Quality-Overall5%

Not as good as cheaper brands

Durability5%

It comes off within 10 min

Size-Overall3%

not fit for my purpose

Ankle Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
41%
2Size-Overall
14%
3Quality-Overall
7%
4Functionality-Overall
7%
5Advertised Vs Actual Product
4%

Common Ankle Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ankle Tape 50/100 on Amazon United Kingdom — Worth a look. The niche generates £93K/yr across 43 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -32.1% over the last 90 days.
Search demand for Ankle Tape on Amazon United Kingdom peaks in Sep–Dec, where the busiest month runs 4.3× the quietest.