ankle tape
Worth a lookShows low returns (0.2%), but soft demand (-32.1% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,396.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.41avg listing price — sweet spot $15–$100
Market size
Bad£93K£93K/yr · 106K searches
Price range
Bad£2.56–£17.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ankle tape is a £93K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ankle tape market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £94K–£118K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.9%
- Avg brand age
- 41 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
23
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
41%
Top 20: 78%
Open market
15%
- SPORTTAPE55%
- Max Tape11%
- ADMITRY7%
- Bestbaud6%
- SOONGO4%
- ACWOO3%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 4.3×
Top ankle tape search terms
- ankle tape27K/yr
- eab tape23K/yr
- sporttape14K/yr
- rugby tape23K/yr
- sporttape kinesiology tape4K/yr
- ankle strapping tape3K/yr
- eab tape 7.5cm4K/yr
- tear eab tape3K/yr
- rugby tape strapping3K/yr
- rugby head tape3K/yr
Top ankle tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.794.4★2,844 rev
6 Rolls SPORTTAPE Tearable 5cm x 4.5m Elastic Adhesive Bandage EAB Strong-Grip Breathable Sports Tape | Rugby Lifting Joint Support Compression & Thumb Taping White
SPORTTAPE£14.154.5★823 rev
MaxTape EAB Elastic Adhesive Bandage Tape White 5 cm x 4.5 m Box of 6
Max Tape£8.764.5★42 rev
ADMITRY 5 Rolls Zinc Oxide Tape 3.8cm x 10m Athletic Tape Sports Strapping Tape for Ankle Wrist Knee Finger - Climbing BJJ Boxing Jiu Jitsu Blister Prevention
ADMITRY£7.964.2★2,862 rev
6 Rolls - SPORTTAPE EAB Tape | 7.5cm x 4.5m - White - Tearable Elastic Adhesive Bandage | Rugby Lifting Tear Light Strapping Tape for Medical Lifting Blocks Knee Strapping Elbow & Wrist
SPORTTAPE£16.584.5★610 rev
Newest
by launch date
Precut Kinesiology Tape for Ankle KTQUICK 12PCS Daily Sports Tape Waterproof Athletic Support Tape Discomfort Relief & Breathable Elastic Tape for Ankle Sprain Prevention and Muscle Pain(Blue)
KTQUICK£17.0836 rev
Precut Kinesiology Ankle Tape 6 Pcs Pain Relief Prevent Ankle Sprain Provide Support for Ankle Ligament Elastic Athletic Tape Breathable K Tape for Daily use.
ZHRUOYAO£8.4833 rev
SPORTTAPE Zinc Oxide Tape - 3.8cm x 10m | White Sports Strapping | Ankle Stability Blister Prevention for Foot & Wrist Support | Boxing Rugby & Football Athletic Tape for Sports Injury & First Aid
SPORTTAPE£4.70647 rev
SPORTTAPE Kinesiology Tape 5cm x 5m 3 Rolls Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping for Knee Pain Shoulder Joint Support & Blisters
SPORTTAPE£15.432,844 rev
SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.792,844 rev
Trending
90-day click momentumPrecut Kinesiology Tape for Ankle KTQUICK 12PCS Daily Sports Tape Waterproof Athletic Support Tape Discomfort Relief & Breathable Elastic Tape for Ankle Sprain Prevention and Muscle Pain(Blue)
KTQUICK£17.083.6★
Meglio Kinesiology Tape 5m Uncut Roll Blue Waterproof Muscle Support
Meglio£6.164.4★
Firstaid4sport EAB Tear Lite Tape 5cm x 6.9m
Firstaid4sport£2.564.5★
SPORTTAPE Zinc Oxide Tape - 3.8cm x 10m | White Sports Strapping | Ankle Stability Blister Prevention for Foot & Wrist Support | Boxing Rugby & Football Athletic Tape for Sports Injury & First Aid
SPORTTAPE£4.704.4★
Precut Kinesiology Ankle Tape 6 Pcs Pain Relief Prevent Ankle Sprain Provide Support for Ankle Ligament Elastic Athletic Tape Breathable K Tape for Daily use.
ZHRUOYAO£8.482.7★
What buyers say about ankle tape
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“Just as good as the branded stuff”
“Best price”
“Exactly as described”
“easy to remove”
“Definitely helped with my knee issue”
“Effective”
“Very durable”
“it helps strengthen”
“Its comfortable and stretchy”
What buyers complain about
“Poor Adhesion”
“Allergic reaction”
“Not as good as cheaper brands”
“It comes off within 10 min”
“not fit for my purpose”
“Doesn't exactly what it says”
“found I couldn't use it”
“a little expensive”
“My biggest issue is that the backing has a terrible guide”
“can itch”
Top return reasons
Common questions
- Is ankle tape profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 43 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ankle tape niche?
- 16 brands and 23 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in ankle tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Quality-Overall. The return rate is 0.2%.
- When does demand for ankle tape peak?
- Demand peaks in Sep–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the ankle tape niche?
- Listings span £2.56–£17.08; the average listing price is £9.41 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.