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Ankle Tape

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -32.1% this quarter, so Ankle Tape is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£93K/yr106K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
41%top-5 click share · 16 brands · 23 sellers

Flapen Score

Ankle Tape against its category

The dotted line is the Health & Personal Care average. Past it, Ankle Tape is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ankle Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ankle Tape 106K times last year and spent an estimated £93K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
9.4%
Market size, estimated
£93Ka year
Peak month
September4.3× the quietest month
Top search term
ankle tape27K searches a year

02 · Price

A sale here is worth £9.41.

Listings sell for £9.41 on average, from £2.56 to £17.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.41 that is £2K to £5K a year per listing.

Average price
£9.41under the $15 to $100 sweet spot
Price range
£2.56–£17.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #118 within Medical Supplies & Equipment. It carries 1,396 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#118in Medical Supplies & Equipment
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,396per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ankle Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

15%

  • SPORTTAPE55%
  • Max Tape11%
  • ADMITRY7%
  • Bestbaud6%
  • SOONGO4%
  • ACWOO3%
  • Open — no brand owns it (10 brands, 15%)

Demand

Ankle Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Ankle Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ankle tape27K/yr
  • eab tape23K/yr
  • sporttape14K/yr
  • rugby tape23K/yr
  • sporttape kinesiology tape4K/yr
  • ankle strapping tape3K/yr
  • eab tape 7.5cm4K/yr
  • tear eab tape3K/yr
  • rugby tape strapping3K/yr
  • rugby head tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Ankle Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness31%−0.19

Poor Adhesion

Not adhesive enough

Not sticky

Allergies15%−0.14

Allergic reaction

itchy red rash

Gave me a rash

Quality-Overall5%+1.22

Not as good as cheaper brands

Rubbish

Not good quality

Durability5%−0.04

It comes off within 10 min

Each roll doesnt last as long as you might expect

it doesnt last 12 hours

Size-Overall3%−0.02

not fit for my purpose

theyre massive

Bit smaller than looks

Love

Adhesion/Stickiness21%−0.19

Sticks well

good adhesion

Sticks really well

Quality-Overall18%+1.22

Just as good as the branded stuff

Excellent product

Amazing stuff great seller great product great price

Value For Money13%+1.00

Best price

Great value

Excellent value

Advertised Vs Actual Product10%+0.63

Exactly as described

Exactly as advertised

Exactly what I wanted

Ease Of Use5%

easy to remove

Easy to use

easy to take off

Return

0.2% Return rate 26% Fixable by listing

Adhesion/Stickiness41%▇▆▇█▆▇

Poor Adhesion

Not adhesive enough

Not sticky

Size-Overall14%██▅▇▇█

not fit for my purpose

theyre massive

Bit smaller than looks

Quality-Overall7%▅▅▆▅▃█

Not as good as cheaper brands

Rubbish

Not good quality

Functionality-Overall7%▁▆▅▅█▇
Advertised Vs Actual Product4%▁▁█▄██

Doesn't exactly what it says

Scissors are needed so not as advertised

Not as published

FAQ

Common Ankle Tape questions

Answered from the same tracked data.