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Andis Foil Shaver

Fail

The top 5 brands take 100% of clicks, so Andis Foil Shaver is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£87K/yr29K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
74%top-5 click share · 3 brands · 43 sellers

Flapen Score

Andis Foil Shaver against its category

The dotted line is the Health & Personal Care average. Past it, Andis Foil Shaver is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Andis Foil Shaver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Andis Foil Shaver 29K times last year and spent an estimated £87K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
7.5%
Market size, estimated
£87Ka year
Peak month
November1.5× the quietest month
Top search term
andis foil shaver26K searches a year

02 · Price

A sale here is worth £39.60.

Listings sell for £39.60 on average, from £10.69 to £81.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £39.60 that is £4K to £10K a year per listing.

Average price
£39.60inside the $15 to $100 sweet spot
Price range
£10.69–£81.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Shaving & Hair Removal. It carries 1,832 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#140in Shaving & Hair Removal
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,832per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Andis Foil Shaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Andis89%
  • YAZIYIR7%
  • BaByliss4%
  • Open — no brand owns it (0%)

Demand

Andis Foil Shaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Andis Foil Shaver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.25

Broke in less than 2 months

Dont last

Only worked for 6 weeks and no longer works

Quality-Overall12%+2.49

Cheap and tacky,

Not the best razor

Definitely not a quality product

Functionality-Overall11%−0.09

Razorfor precision fading and blending not for the face

Doesnt work

Only worked for 6 weeks and no longer works

Damage/Burn Hair9%−0.07

Catches hair when shaving

it regularly pulls at hairs

Advertised Vs Actual Product9%−0.03

No mention of this on the Amazon site

This is not as described says its by and is

Love

Quality-Overall34%+2.49

Well built product

Good quality close shave

Excellent quality

Value For Money20%+0.55

it was cheap

Value

Well worth it

Battery Life12%+0.55

Long lasting battery

the battery life is great too

Great battery

Product Condition6%+0.47

Brilliant like new again

Feels like my foiler is brand new again

Strength6%+0.16

Powerful

It's just amazing, strong and easy to operate

Return

1.3% Return rate 7% Fixable by listing

Functionality-Overall22%▄█▇▇▅▅

Razorfor precision fading and blending not for the face

Doesnt work

Only worked for 6 weeks and no longer works

Defective Material/Parts13%█▇█▇▅▄
Charging12%▆▁▃▆█▅

Avoid as wont charge

Doesnt charge

And now they wont turn on or charge

Quality-Overall8%▆▁▅▇█▆

Cheap and tacky,

Not the best razor

Definitely not a quality product

Skin Health7%▁▁█▅▄▄

FAQ

Common Andis Foil Shaver questions

Answered from the same tracked data.