Ancient and Brave Collagen
FailThe top 5 brands take 100% of clicks, so Ancient and Brave Collagen is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £1.2M/yr399K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 33 sellers
Flapen Score
Ancient and Brave Collagen against its category
The dotted line is the Health & Personal Care average. Past it, Ancient and Brave Collagen is stronger. Inside it, weaker.
Market
The Ancient and Brave Collagen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ancient and Brave Collagen 399K times last year and spent an estimated £1.2M. All 4 brands take every click. Demand peaks in Mar–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 399K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £1.2Ma year
- Peak month
- October7.9× the quietest month
- Top search term
- ancient and brave collagen223K searches a year
02 · Price
A sale here is worth £22.43.
Listings sell for £22.43 on average, from £5.79 to £32.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £22.43 that is £112K to £135K a year per listing.
- Average price
- £22.43inside the $15 to $100 sweet spot
- Price range
- £5.79–£32.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £112K–£135K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Collagen. It carries 4,575 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Collagen
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,575per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Ancient and Brave Collagen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ancient + Brave - True Collagen -100% Hydrolyzed Collagen Peptides Powder 200g - Pure Pasture-Fed Bovine Collagen - High Protein Ideal Fasting & Keto - Skin Hair & Nails
- Price
- £31.18
- Rating
- 4.5/5
- Reviews
- 3,081
- Age
- 3y ago
Ancient + Brave Wild Collagen 200g - Marine Collagen Powder (Fish) - 100% Hydrolysed Collagen Peptides (Type I) - Fasting and Keto Friendly - Neutral Tasting Skin Hair & Nails - 30 Day Supply
- Price
- £32.81
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 3y ago
Ancient + Brave True Collagen 200g - Bovine Collagen Powder - 100% Hydrolysed Collagen Peptides (Type I) - High Protein Fasting & Keto Friendly - Neutral Tasting - 30 Day Supply
- Price
- £31.06
- Rating
- 4.5/5
- Reviews
- 3,081
- Age
- 3y ago
Ancient + Brave True Collagen Sachets 15 x 5 g Powder for On-the-Go Dietary Supplement 100% Hydrolyzed Bovine Collagen Peptides - Paleo Keto
- Price
- £22.35
- Rating
- 4.5/5
- Reviews
- 3,081
- Age
- 3y ago
Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK
- Price
- £15.81
- Rating
- 4.5/5
- Reviews
- 21,303
- Age
- 7y ago
Trending
90-day click momentum
Collagen+ | 1200mg Bio-Active Hydrolysed 100% Bovine Collagen Peptides | Grass-Fed Halal Certified Made in UK | Type I & III | Skin Hair Nails & Joint Support | 60 Capsules | 1 Month Supply
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 11mo ago
Holland & Barrett Bovine Collagen Tablet 3000mg - Type I Collagen Peptides - Hydrolysed Collagen with Vitamin C - Hair Skin & Nails - 180 Tablets 0.23 kilograms
- Price
- £17.98
- Rating
- 4.5/5
- Reviews
- 334
- Age
- 3y ago
Ancient + Brave True Collagen Sachets 15 x 5 g Powder for On-the-Go Dietary Supplement 100% Hydrolyzed Bovine Collagen Peptides - Paleo Keto
- Price
- £22.35
- Rating
- 4.5/5
- Reviews
- 3,081
- Age
- 3y ago
Ancient + Brave - True Collagen -100% Hydrolyzed Collagen Peptides Powder 200g - Pure Pasture-Fed Bovine Collagen - High Protein Ideal Fasting & Keto - Skin Hair & Nails
- Price
- £31.18
- Rating
- 4.5/5
- Reviews
- 3,081
- Age
- 3y ago
Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK
- Price
- £15.81
- Rating
- 4.5/5
- Reviews
- 21,303
- Age
- 7y ago
Newest
by launch dateCollagen+ | 1200mg Bio-Active Hydrolysed 100% Bovine Collagen Peptides | Grass-Fed Halal Certified Made in UK | Type I & III | Skin Hair Nails & Joint Support | 60 Capsules | 1 Month Supply
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 11mo ago
Ancient + Brave True Collagen 200g - Bovine Collagen Powder - 100% Hydrolysed Collagen Peptides (Type I) - High Protein Fasting & Keto Friendly - Neutral Tasting - 30 Day Supply
- Price
- £31.06
- Rating
- 4.5/5
- Reviews
- 3,081
- Age
- 3y ago
Ancient + Brave - True Collagen -100% Hydrolyzed Collagen Peptides Powder 200g - Pure Pasture-Fed Bovine Collagen - High Protein Ideal Fasting & Keto - Skin Hair & Nails
- Price
- £31.18
- Rating
- 4.5/5
- Reviews
- 3,081
- Age
- 3y ago
Ancient + Brave Wild Collagen 200g - Marine Collagen Powder (Fish) - 100% Hydrolysed Collagen Peptides (Type I) - Fasting and Keto Friendly - Neutral Tasting Skin Hair & Nails - 30 Day Supply
- Price
- £32.81
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 3y ago
Ancient + Brave True Collagen Sachets 15 x 5 g Powder for On-the-Go Dietary Supplement 100% Hydrolyzed Bovine Collagen Peptides - Paleo Keto
- Price
- £22.35
- Rating
- 4.5/5
- Reviews
- 3,081
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Ancient + Brave83%
- Wellgard7%
- Nutrian6%
- Holland & Barrett4%
- Open — no brand owns it (0%)
Demand
Ancient and Brave Collagen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct · busiest ÷ quietest = 7.9×
Search terms
Top Ancient and Brave Collagen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ancient and brave collagen223K/yr
- bovine collagen86K/yr
- collagen bovine14K/yr
- true collagen ancient and brave16K/yr
- ancient and brave true collagen19K/yr
- true collagen10K/yr
- davina mccall collagen13K/yr
- bovine collagen supplements for women6K/yr
- ancient brave true collagen4K/yr
- collagen ancient and brave4K/yr
Reviews and returns
What reviews say buyers love and hate about Ancient and Brave Collagen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It tastes terrible
Doesnt taste like anything
is totally tasteless
Not suitable. pure Bovine
Halal - not for me
unfortunately is halal
very expensive
Not worth the money
beginning to feel like its not making any noticeable changes to warrant the price
Doesn't dissolve
Disappointed 😞 Very disappointed, this product doesn't dissolve well, it clumps together
It just doesnt mix well
gelatine smell and taste
very little smell I have been using for 4 months now
It also smells and tastes fishy and is definitely not odourless or tasteless
Love
This product has definitely improved
Excellent product
Great quality collagen
dissolves easily
Dissolves easily
it mixes well
Good value for money
good value for money
Good price
Good for my joints
Ease of joint pain
it helps with my joint pain
Easy to use
easy to use capsules
Easy to take
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ancient and Brave Collagen questions
Answered from the same tracked data.