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Ancient and Brave Collagen

Fail

The top 5 brands take 100% of clicks, so Ancient and Brave Collagen is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£1.2M/yr399K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
90%top-5 click share · 4 brands · 33 sellers

Flapen Score

Ancient and Brave Collagen against its category

The dotted line is the Health & Personal Care average. Past it, Ancient and Brave Collagen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ancient and Brave Collagen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ancient and Brave Collagen 399K times last year and spent an estimated £1.2M. All 4 brands take every click. Demand peaks in Mar–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
13.0%
Market size, estimated
£1.2Ma year
Peak month
October7.9× the quietest month
Top search term
ancient and brave collagen223K searches a year

02 · Price

A sale here is worth £22.43.

Listings sell for £22.43 on average, from £5.79 to £32.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £22.43 that is £112K to £135K a year per listing.

Average price
£22.43inside the $15 to $100 sweet spot
Price range
£5.79–£32.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
£112K–£135K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Collagen. It carries 4,575 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Collagen
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,575per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ancient and Brave Collagen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£174K£349K£523K£697K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

33

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • Ancient + Brave83%
  • Wellgard7%
  • Nutrian6%
  • Holland & Barrett4%
  • Open — no brand owns it (0%)

Demand

Ancient and Brave Collagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 7.9×

Search terms

Top Ancient and Brave Collagen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ancient and brave collagen223K/yr
  • bovine collagen86K/yr
  • collagen bovine14K/yr
  • true collagen ancient and brave16K/yr
  • ancient and brave true collagen19K/yr
  • true collagen10K/yr
  • davina mccall collagen13K/yr
  • bovine collagen supplements for women6K/yr
  • ancient brave true collagen4K/yr
  • collagen ancient and brave4K/yr

Reviews and returns

What reviews say buyers love and hate about Ancient and Brave Collagen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“It tastes terrible”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ancient and Brave Collagen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data