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Ancestral Supplements

Fail

The top 5 brands take 96% of clicks, so Ancestral Supplements is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£94K/yr49K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
65%top-5 click share · 8 brands · 9 sellers

Flapen Score

Ancestral Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Ancestral Supplements is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ancestral Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ancestral Supplements 49K times last year and spent an estimated £94K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
6.0%
Market size, estimated
£94Ka year
Peak month
May2.0× the quietest month
Top search term
ape nutrition16K searches a year

02 · Price

A sale here is worth £31.82.

Listings sell for £31.82 on average, from £11.59 to £50.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £31.82 that is £3K to £8K a year per listing.

Average price
£31.82inside the $15 to $100 sweet spot
Price range
£11.59–£50.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #206 within Diet & Nutrition. It carries 703 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#206in Diet & Nutrition
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
703per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Ancestral Supplements products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

9

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

3%

  • A | P | E76%
  • Euphoria Bliss10%
  • Bolman Health5%
  • KIKI HEALTH3%
  • Carnivore Go2%
  • Hirsch2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ancestral Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May · busiest ÷ quietest = 2.0×

Search terms

Top Ancestral Supplements search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ape nutrition16K/yr
  • organised nutrition powder10K/yr
  • beef organ supplements9K/yr
  • beef organs7K/yr
  • ape nutrition protein powder3K/yr
  • ape nutrition beef protein3K/yr

Reviews and returns

What reviews say buyers love and hate about Ancestral Supplements

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Tastes awful”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ancestral Supplements questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data