Ancestral Supplements
FailThe top 5 brands take 96% of clicks, so Ancestral Supplements is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £94K/yr49K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 9 sellers
Flapen Score
Ancestral Supplements against its category
The dotted line is the Health & Personal Care average. Past it, Ancestral Supplements is stronger. Inside it, weaker.
Market
The Ancestral Supplements market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ancestral Supplements 49K times last year and spent an estimated £94K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £94Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- ape nutrition16K searches a year
02 · Price
A sale here is worth £31.82.
Listings sell for £31.82 on average, from £11.59 to £50.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £31.82 that is £3K to £8K a year per listing.
- Average price
- £31.82inside the $15 to $100 sweet spot
- Price range
- £11.59–£50.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #206 within Diet & Nutrition. It carries 703 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #206in Diet & Nutrition
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 703per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Ancestral Supplements products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
APE Nutrition Organic Beef Organs | 180 Capsules | 100% Grass Fed Liver Kidney Heart Organ Premium Ancestral Supplement | No Antibiotics Hormones or GMOs
- Price
- £33.28
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago

APE Nutrition Collagen Powder Peptides 400g | 100% Grass-Fed Unflavoured Bovine | 40 Servings | Type 1 & 3 Ancestral High Protein Premium Supplement | for Women & Men Hair Skin Muscle & Nail Health
- Price
- £24.96
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 4y ago

APE Nutrition Natural Grass-Fed Beef Protein Powder | Madagascan Vanilla | Pure Protein Supplement for Muscle Growth & Recovery | Rich in Collagen | Clean Formula with Essential Amino Acids
- Price
- £49.84
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 1y ago

APE Nutrition Natural Grass-Fed Beef Protein Powder Raw Cacao & Maple Sea Salt | Pure Protein Supplement for Muscle Growth & Recovery | Rich in Collagen | Clean Formula with Essential Amino Acids
- Price
- £50.04
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago

APE Nutrition Organic Optimised Male | 180 Capsules | 100% Grass-Fed Beef Reproductive Organs & Liver Mens Premium Hormone Supplement | Boost Male Vitality & Energy | Gym Supplements for Men
- Price
- £37.29
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 3y ago
Trending
90-day click momentum
APE Nutrition Natural Grass-Fed Beef Protein Powder | Madagascan Vanilla | Pure Protein Supplement for Muscle Growth & Recovery | Rich in Collagen | Clean Formula with Essential Amino Acids
- Price
- £49.84
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 1y ago

APE Nutrition Grass Fed Organic Bone Broth Liquid Concentrate | 30 Day Supply Collagen Rich & High Protein | Amino Acids For Gut Health & Muscle Support Cooking Tea Drink
- Price
- £24.65
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2mo ago

APE Nutrition Natural Grass-Fed Beef Protein Powder | Pure Unflavoured Protein Supplement for Muscle Growth & Recovery | Rich in Collagen | Clean Formula with Essential Amino Acids & Vital Nutrients
- Price
- £45.82
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

APE Nutrition Natural Grass-Fed Beef Protein Powder Raw Cacao & Maple Sea Salt | Pure Protein Supplement for Muscle Growth & Recovery | Rich in Collagen | Clean Formula with Essential Amino Acids
- Price
- £50.04
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago

NZ Beef Liver Matrix Grass Fed Beef Liver Capsules - 1 Capsule Dose (not 4-6) Includes Bio Available B12 and Amplified Ingredients
- Price
- £30.81
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 8mo ago
Newest
by launch date
APE Nutrition Grass Fed Organic Bone Broth Liquid Concentrate | 30 Day Supply Collagen Rich & High Protein | Amino Acids For Gut Health & Muscle Support Cooking Tea Drink
- Price
- £24.65
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2mo ago

NZ Beef Liver Matrix Grass Fed Beef Liver Capsules - 1 Capsule Dose (not 4-6) Includes Bio Available B12 and Amplified Ingredients
- Price
- £30.81
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 8mo ago

Organic Organ Complex Pasture-Raised Free from Antibiotics and Hormones Unique Six-Organ Blend Detox Balance & Daily Vitality 100% Grass-Fed Beef Organ Supplement Freeze-Dried 180 Capsules
- Price
- £33.11
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 8mo ago

APE Nutrition Natural Grass-Fed Beef Protein Powder | Madagascan Vanilla | Pure Protein Supplement for Muscle Growth & Recovery | Rich in Collagen | Clean Formula with Essential Amino Acids
- Price
- £49.84
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 1y ago

APE Nutrition Organic Beef Liver | 180 Capsules | 100% Grass Fed Desiccated Organs Premium Ancestral Supplement | No Antibiotics Hormones or GMOs
- Price
- £33.22
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
9
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- A | P | E76%
- Euphoria Bliss10%
- Bolman Health5%
- KIKI HEALTH3%
- Carnivore Go2%
- Hirsch2%
- Open — no brand owns it (2 brands, 3%)
Demand
Ancestral Supplements search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, May · busiest ÷ quietest = 2.0×
Search terms
Top Ancestral Supplements search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ape nutrition16K/yr
- organised nutrition powder10K/yr
- beef organ supplements9K/yr
- beef organs7K/yr
- ape nutrition protein powder3K/yr
- ape nutrition beef protein3K/yr
Reviews and returns
What reviews say buyers love and hate about Ancestral Supplements
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes awful
Completely tasteless in a hot drink
Virtually tasteless
It has a definite fishy smell
Smell and taste like antibiotics
It has a smell
Waste of money
They are quite expensive
Expensive
no flavor
Definitely not flavourless
This was 100% not neutral flavour
dont like some organ meat
absolutely no taste with 18g protein
don't want to live off a diet of livers and kidneys
Love
quality ingredients that are effective
Excellent Product
so I know the quality is pure
Packed with nutrition
definitely a good supplement
full of whole food nutrients
Mixes really well - no gross powdery lumps floating around or unmixed powder stuck in bottom on the container
dissolves easily
Easy to dissolve into tea or coffee
No funny taste
No issues with any aftertaste
Great taste
only positive I can really see at the moment is ease in joint pain
finds his joints feel better
Will it improve my health and overall joint pains
Return
0.1% Return rate 19% Fixable by listing
Tastes awful
Completely tasteless in a hot drink
Virtually tasteless
It has a definite fishy smell
Smell and taste like antibiotics
It has a smell
A few of the reviews say you can put it in coffee but that's simply false
I specifically looked for one which didnt mention anywhere that it was
The description is a little confusing insofar as the selling page says two per day
dont like some organ meat
absolutely no taste with 18g protein
don't want to live off a diet of livers and kidneys
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ancestral Supplements questions
Answered from the same tracked data.









