Anal Lube

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

11.3%

Market size, estimated

£228Ka year

Peak month

November1.2× the quietest month

Top search term

anal lube198K searches a year

Listings sell for £7.86 on average, from £3.25 to £15.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £7.86 that is £10K to £12K a year per listing.

Average price

£7.86under the $15 to $100 sweet spot

Price range

£3.25–£15.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£10K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 6,215 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#0in Sex & Sensuality

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,215per listing

Listings tracked

15

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

102 months