How competitive is the Anal Lube niche on Amazon United Kingdom?

7 brands and 62 sellers compete in Anal Lube on Amazon United Kingdom. The top 5 Anal Lube products take 69% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Anal Lube?

Anal Lube buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Allergies, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Anal Lube niche?

Anal Lube sells for £7.86 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.25–£15.32. The average incumbent carries 6,215 reviews — the moat a new listing must climb.

Anal Lube

prices mostly outside the sweet spot ($3.25–$15.32) — Anal Lube doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Anal Lube profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anal Lube is a £228K/yr Amazon United Kingdom market (257K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.

Anal Lube: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.4% over the last 90 days and 11.3% of searches end in a purchase.

£228K

revenue / yr

Units sold / yr40K

Search volume / yr-3.4%257K

Conversion rate11.3%

Avg price£7.86

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 62

Top-5 product click share69%

Open market4%

Avg brand age102 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Anal Lube products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lubido Aloe Infused Anal Ease Water Based Gel Lube - 250ml

Price: £5.86
Rating: 4.6/5
Reviews: 6,282
Age: 9y ago

pjur Back Door Relaxing - Silicone-Based Concentrated Anal Sex Lube with Relaxing Jojoba to Smoothly Prep for Intense Play - Long-Lasting Water-Resistant Lubricant Sex Gel for Couples (100ml)

Price: £11.77
Rating: 4.5/5
Reviews: 5,402
Age: 16y ago

Liquid Silk Personal Lubricant 250ml

Price: £8.57
Rating: 4.7/5
Reviews: 10,441
Age: 17y ago

LubeLife 3X Anal Lubricant Thicker Water-Based lube for Men Women and Couples Extra Protection Non-Sticky Smooth Glide 8 Fl Oz

Price: £8.55
Rating: 4.5/5
Reviews: 1,456
Age: 1y ago

LubeLife Water-Based Anal Lubricant Deep Comfort Personal Lube for Men Women and Couples 4 Fl Oz

Price: £6.96
Rating: 4.2/5
Reviews: 89
Age: 1y ago

Newest

by launch date

LubeLife 3X Anal Lubricant Thicker Water-Based lube for Men Women and Couples Extra Protection Non-Sticky Smooth Glide 8 Fl Oz

Price: £8.55
Rating: 4.5/5
Reviews: 1,456
Age: 1y ago

LubeLife Water-Based Anal Lubricant Deep Comfort Personal Lube for Men Women and Couples 4 Fl Oz

Price: £6.96
Rating: 4.2/5
Reviews: 89
Age: 1y ago

Loving Joy Anal Lubricant Anal Ease Lubricant Gel Extra Thick Lubricant Gel Anal Lube Thick Water-Based Formula Lubricants & Licks Natural Gel (30 ml (Pack of 1))

Price: £3.58
Rating: 4.1/5
Reviews: 174
Age: 1y ago

Lubido Hybrid Paraben Free Moisturising Creamy Gel Lube - 250ml (Pack of 2)

Price: £10.21
Rating: 4.5/5
Reviews: 106
Age: 3y ago

Lubido Aloe Infused Anal Ease Water Based Gel Lube - 250ml (Pack of 2)

Price: £10.18
Rating: 4.5/5
Reviews: 952
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

LUBIDO50%
pjur20%
Lube Life13%
Liquid Silk11%
BUTTR3%
Durex2%
Open — no brand owns it (1 brand, 2%)

Anal Lube demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume257KCVR11.3%Products15Brands7Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews6,215Avg BSR#0

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Anal Lube search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

anal lube198K/yr -5.4%10.5% conv.
lube anaal16K/yr +64.8%8.5% conv.
anal lubricant16K/yr -3.9%7.5% conv.
lube anal16K/yr -25.6%9.4% conv.
thick lube4K/yr +1.1%3.0% conv.
anal gel5K/yr -15.2%7.8% conv.
anal lub2K/yr -20.6%12.8% conv.

What reviews say buyers love and hate about Anal Lube

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews

Lubrication16%

“Great lube and good value for money”

Quality-Overall13%

“An excellent and cost effective product”

Advertised Vs Actual Product10%

“Does the job”

Soft Feel7%

“Really feels good”

Value For Money6%

“good value for money otherwise”

What buyers complain about

61% of reviews

Adhesion/Stickiness18%

“Gets very sticky”

Allergies11%

“irritating”

Smell6%

“Very strong smell”

Grip5%

“Not as slippery i thought”

Moist/Dry5%

“Dries Up”

Anal Lube return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

16%

2Adhesion/Stickiness

16%

3Quality-Overall

12%

4Functionality-Overall

10%

5Burnt/Roasted/Overbaked

Common Anal Lube questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anal Lube 41/100 on Amazon United Kingdom — Skip it. The niche generates £228K/yr across 15 tracked products. Search demand moved -3.4% over the last 90 days.