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Amino Acids

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -20.3% this quarter, so Amino Acids is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£172K/yr214K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
48%top-5 click share · 17 brands · 62 sellers

Flapen Score

Amino Acids against its category

The dotted line is the Health & Personal Care average. Past it, Amino Acids is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amino Acids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amino Acids 214K times last year and spent an estimated £172K. The top 5 brands take 59% of clicks. Demand peaks in Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
6.2%
Market size, estimated
£172Ka year
Peak month
September1.8× the quietest month
Top search term
amino acids78K searches a year

02 · Price

A sale here is worth £13.02.

Listings sell for £13.02 on average, from £4.71 to £30.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.02 that is £3K to £7K a year per listing.

Average price
£13.02under the $15 to $100 sweet spot
Price range
£4.71–£30.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #49 within Diet & Nutrition. It carries 482 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#49in Diet & Nutrition
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
482per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Amino Acids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

62

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

33%

  • ALPHA0119%
  • G&G Vitamins11%
  • Warrior11%
  • Applied Nutrition9%
  • Horbäach8%
  • swiss bioenergetics8%

Demand

Amino Acids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Amino Acids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amino acids78K/yr
  • amino acid supplements57K/yr
  • essential amino acids28K/yr
  • perfect amino20K/yr
  • amino acid10K/yr
  • amino acid nutritional supplements13K/yr
  • amino acids tablets5K/yr
  • perfect aminos3K/yr

Reviews and returns

What reviews say buyers love and hate about Amino Acids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage11%−0.06

For me, the issue is the size of the B6 dose that would be taken in two capsules, at 20mg it is far in excess of the typical daily requirement

Dosage is high - a lot to swallow

Not the best would recommend just sticking to powdered due to the amount of tablets you have to take throughout the day

Taste-Overall11%+0.31

Tastes terrible

without any real taste

They are odourless and tasteless

Size-Overall9%−0.06

Size big

It's so small it's hardly worth the effort

Therefore tablets are HUGE

Vitamin3%

has way too much Vitamin B6

Not sure what this Vitamin is for BUT

The inclusion of a very high dose of vitamin B6 does not appeal to me

Functionality-Overall3%−0.04

Doesnt work

Doesn't seem to work too well for me

It's hard to say how effective they are

Love

Quality-Overall15%+1.23

The product feels well made

On paper these are very good

Good quality

Value For Money9%+0.29

worth noting

Good value for money

Good price

Taste-Overall8%+0.31

have no unpleasant taste or smell

Great taste

there is no adverse taste

Ease Of Chewing/Swallowing6%+0.54

They are swallowed easily

is easy to drink

easy to swallow

Energy Level5%+0.73

An energy boost naturally

have had notably more energy

These gave me energy

FAQ

Common Amino Acids questions

Answered from the same tracked data.