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Amfit Protein Powder

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -25.4% this quarter, so Amfit Protein Powder is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£66K/yr84K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
44%top-5 click share · 13 brands · 98 sellers

Flapen Score

Amfit Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Amfit Protein Powder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amfit Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amfit Protein Powder 84K times last year and spent an estimated £66K. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
3.7%
Market size, estimated
£66Ka year
Peak month
March1.8× the quietest month
Top search term
amazon protein powder22K searches a year

02 · Price

A sale here is worth £21.42.

Listings sell for £21.42 on average, from £9.25 to £56.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.42 that is £2K to £5K a year per listing.

Average price
£21.42inside the $15 to $100 sweet spot
Price range
£9.25–£56.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #23 within Diet & Nutrition. It carries 4,085 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
94%
Out of stock, average day
14.6%
Average rank
#23in Diet & Nutrition
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,085per listing
Listings tracked
33

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Amfit Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

98

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

14%

  • BULK POWDERS30%
  • Optimum Nutrition20%
  • Myprotein12%
  • Bulk9%
  • Applied Nutrition8%
  • The Bulk Protein Company7%
  • Open — no brand owns it (7 brands, 14%)

Demand

Amfit Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Amfit Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon protein powder22K/yr
  • amfit protein powder27K/yr
  • cookies and cream protein powder15K/yr
  • protein powder cookies and cream7K/yr
  • amfit9K/yr
  • amfit protein2K/yr
  • amfit whey protein2K/yr

Reviews and returns

What reviews say buyers love and hate about Amfit Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%−0.12

Does not taste good

Strange taste

doesnt taste right

Nutritional Content9%+1.03

had to comment to say how poor this protein powder is - avoid

Nutritional information incorrect

And considerably less protein

Flavor7%+0.10

Absolutely disgusting flavour

choc flavour not that good

slightly weak flavour

Texture/Consistency-Overall6%−0.05

Weird texture

Awful texture

Very grainy texture

Value For Money4%+0.87

Over priced

Too expensive

way over priced

Love

Taste-Overall23%−0.12

this tastes lovely

lovely taste and very satisfying

ABSOLUTELY DELICIOUS

Nutritional Content18%+1.03

Nice protein amount

Great protein boost

Great Protein Powder

Value For Money9%+0.87

Good Value for Money

Fair price

good value for money

Quality-Overall9%+1.31

Reliable seller of a quality item

Excellent Quality

It was a good and effective product

Flavor7%+0.10

The vanilla flavour is pleasant

Great flavour

the flavour is also very tasty

Return

0.1% Return rate 10% Fixable by listing

Taste-Overall30%▁▁▇▁█▁

Does not taste good

Strange taste

doesnt taste right

Value For Money20%▁█▁▁▂▁

Over priced

Too expensive

way over priced

Flavor15%▁▁▇▁█▁

Absolutely disgusting flavour

choc flavour not that good

slightly weak flavour

Leak-Proof10%▁▁█▁▁▁
Contamination10%▁▁▁▁▁█

FAQ

Common Amfit Protein Powder questions

Answered from the same tracked data.