Is amfit protein powder profitable to sell on Amazon United Kingdom?

The niche generates £66K/yr across 33 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the amfit protein powder niche?

13 brands and 98 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in amfit protein powder?

Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.

When does demand for amfit protein powder peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the amfit protein powder niche?

Listings span £9.25–£56.51; the average listing price is £21.42 (sweet spot $15–$100). The average incumbent carries 4,085 reviews — the moat a new listing must climb.

amfit protein powder

Worth a look

Shows low returns (0.1%), but soft demand (-25.4% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£21.42

avg listing price — sweet spot $15–$100

Price range

Great£9.25–£56.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,085.09

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£66K

£66K/yr · 84K searches

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, amfit protein powder is a £66K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

amfit protein powder market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £64K–£86K; units × avg price
Conversion rate: 3.7%
Avg BSR: #23
Page quality: 0%
Prime: 94%
Sponsored: 70%
Out of stock: 14.6%
Avg brand age: 39 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

14%

BULK POWDERS30%
Optimum Nutrition20%
Myprotein12%
Bulk9%
Applied Nutrition8%
The Bulk Protein Company7%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top amfit protein powder search terms

amazon protein powder22K/yr -1.5%1.1% conv.
amfit protein powder27K/yr -39.7%2.4% conv.
cookies and cream protein powder15K/yr -15.2%4.0% conv.
protein powder cookies and cream7K/yr -18.2%4.8% conv.
amfit9K/yr -43.1%0.8% conv.
amfit protein2K/yr -51.3%1.1% conv.
amfit whey protein2K/yr -57.6%0.5% conv.

All search terms

Top amfit protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bulk Pure Whey Protein Powder Vanilla 1kg

BULK POWDERS£18.704.4★9,556 rev

Bulk Pure Whey Protein Powder Chocolate 1kg

BULK POWDERS£18.834.5★4,427 rev

Optimum Nutrition Gold Standard 100% Whey Protein Powder 896 g

Optimum Nutrition£27.734.6★7,660 rev

ON Gold Standard 100% Whey for Muscle Support and Repair Low Sugar High Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Cookies & Cream Flavour 15 Servings 480g

Optimum Nutrition£15.604.6★47 rev

Myprotein£22.474.3★11 rev

Newest

by launch date

Myprotein£22.4711 rev

4mo ago

USN Whey Protein Powder 900g (30 Servings) Cookies & Cream - High Protein Shake with 20g Protein per Serving - No Added Sugar Soy or Preservatives - Supports Muscle Recovery Growth & Maintenance

USN£21.572 rev

5mo ago

Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Muscle Growth & Recovery (825g - 25 Servings) (Cookies N Cream)

Applied Nutrition£23.30116 rev

11mo ago

Bulk£13.092,587 rev

1y ago

OMNIA Pure Whey Protein Powder Nutrition Low Carbs and Low Sugar Muscle Building Powder Over 22G Protein Per Serving - 33 Servings - 1 KG - Strawberry

OMNIA£14.40134 rev

1y ago

What buyers say about amfit protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“this tastes lovely”

Nutritional Content18%

“Nice protein amount”

Value For Money9%

“Good Value for Money”

Quality-Overall9%

“Reliable seller of a quality item”

Flavor7%

“The vanilla flavour is pleasant”

Blend/Ratio5%

“and it blends pretty well”

Solubility3%

“Easy to mix”

Texture/Consistency-Overall2%

“Great Texture”

Sweetness2%

“It has balanced taste not too chalky or too sweet”

Advertised Vs Actual Product1%

“Does the job”

What buyers complain about

Taste-Overall32%

“Does not taste good”

Nutritional Content9%

“had to comment to say how poor this protein powder is - avoid”

Flavor7%

“Absolutely disgusting flavour”

Texture/Consistency-Overall6%

“Weird texture”

Value For Money4%

“Over priced”

Quality-Overall3%

“Extremely poor quality”

Sweetness3%

“Contains Too Much Sugar”

Dilute/Watery2%

“very watery when made as per the instructions”

Solubility2%

“doesn't mix well”

Smell1%

“Chemical smell”

Top return reasons

Taste-Overall30%

Value For Money20%

Flavor15%

Leak-Proof10%

Contamination10%

Advertised Vs Actual Product10%

Texture/Consistency-Overall5%

Common questions

Is amfit protein powder profitable to sell on Amazon United Kingdom?: The niche generates £66K/yr across 33 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the amfit protein powder niche?: 13 brands and 98 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in amfit protein powder?: Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.
When does demand for amfit protein powder peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the amfit protein powder niche?: Listings span £9.25–£56.51; the average listing price is £21.42 (sweet spot $15–$100). The average incumbent carries 4,085 reviews — the moat a new listing must climb.