Amfit Protein Powder
MaybeReturns run at only 0.1% of orders. But demand is soft, at -25.4% this quarter, so Amfit Protein Powder is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £66K/yr84K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 44%top-5 click share · 13 brands · 98 sellers
Flapen Score
Amfit Protein Powder against its category
The dotted line is the Health & Personal Care average. Past it, Amfit Protein Powder is stronger. Inside it, weaker.
Market
The Amfit Protein Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Amfit Protein Powder 84K times last year and spent an estimated £66K. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £66Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- amazon protein powder22K searches a year
02 · Price
A sale here is worth £21.42.
Listings sell for £21.42 on average, from £9.25 to £56.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.42 that is £2K to £5K a year per listing.
- Average price
- £21.42inside the $15 to $100 sweet spot
- Price range
- £9.25–£56.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #23 within Diet & Nutrition. It carries 4,085 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 94%
- Out of stock, average day
- 14.6%
- Average rank
- #23in Diet & Nutrition
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,085per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Amfit Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bulk Pure Whey Protein Powder Vanilla 1kg
- Price
- £18.70
- Rating
- 4.4/5
- Reviews
- 9,556
- Age
- 12y ago

Bulk Pure Whey Protein Powder Chocolate 1kg
- Price
- £18.83
- Rating
- 4.5/5
- Reviews
- 4,427
- Age
- 12y ago

Optimum Nutrition Gold Standard 100% Whey Protein Powder 896 g
- Price
- £27.73
- Rating
- 4.6/5
- Reviews
- 7,660
- Age
- 16y ago

ON Gold Standard 100% Whey for Muscle Support and Repair Low Sugar High Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Cookies & Cream Flavour 15 Servings 480g
- Price
- £15.60
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Myprotein Impact Whey Protein Powder | Cookies and Cream - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £22.47
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4mo ago
Trending
90-day click momentum
Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Muscle Growth & Recovery (825g - 25 Servings) (Cookies N Cream)
- Price
- £23.30
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 11mo ago

USN Whey Protein Powder 900g (30 Servings) Cookies & Cream - High Protein Shake with 20g Protein per Serving - No Added Sugar Soy or Preservatives - Supports Muscle Recovery Growth & Maintenance
- Price
- £21.57
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago
![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)
PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 4,084
- Age
- 16y ago

Myprotein Impact Whey Protein Powder | Cookies and Cream - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £22.47
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4mo ago

Bulk Pure Whey Protein Powder Chocolate 1kg
- Price
- £18.83
- Rating
- 4.5/5
- Reviews
- 4,427
- Age
- 12y ago
Newest
by launch date
Myprotein Impact Whey Protein Powder | Cookies and Cream - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £22.47
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4mo ago

USN Whey Protein Powder 900g (30 Servings) Cookies & Cream - High Protein Shake with 20g Protein per Serving - No Added Sugar Soy or Preservatives - Supports Muscle Recovery Growth & Maintenance
- Price
- £21.57
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Muscle Growth & Recovery (825g - 25 Servings) (Cookies N Cream)
- Price
- £23.30
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 11mo ago

Bulk Basic Whey Protein Powder | Chocolate | 1.25 kg | 41 Servings | Up to 18g Protein per Serving | Low Sugar | Fast Absorbing Formula | Gym Supplement Supports Muscle Growth & Recovery
- Price
- £13.09
- Rating
- 3.7/5
- Reviews
- 2,587
- Age
- 1y ago

OMNIA Pure Whey Protein Powder Nutrition Low Carbs and Low Sugar Muscle Building Powder Over 22G Protein Per Serving - 33 Servings - 1 KG - Strawberry
- Price
- £14.40
- Rating
- 3.8/5
- Reviews
- 134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
98
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
14%
- BULK POWDERS30%
- Optimum Nutrition20%
- Myprotein12%
- Bulk9%
- Applied Nutrition8%
- The Bulk Protein Company7%
- Open — no brand owns it (7 brands, 14%)
Demand
Amfit Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Amfit Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazon protein powder22K/yr
- amfit protein powder27K/yr
- cookies and cream protein powder15K/yr
- protein powder cookies and cream7K/yr
- amfit9K/yr
- amfit protein2K/yr
- amfit whey protein2K/yr
Reviews and returns
What reviews say buyers love and hate about Amfit Protein Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not taste good
Strange taste
doesnt taste right
had to comment to say how poor this protein powder is - avoid
Nutritional information incorrect
And considerably less protein
Absolutely disgusting flavour
choc flavour not that good
slightly weak flavour
Weird texture
Awful texture
Very grainy texture
Over priced
Too expensive
way over priced
Love
this tastes lovely
lovely taste and very satisfying
ABSOLUTELY DELICIOUS
Nice protein amount
Great protein boost
Great Protein Powder
Good Value for Money
Fair price
good value for money
Reliable seller of a quality item
Excellent Quality
It was a good and effective product
The vanilla flavour is pleasant
Great flavour
the flavour is also very tasty
Return
0.1% Return rate 10% Fixable by listing
Does not taste good
Strange taste
doesnt taste right
Over priced
Too expensive
way over priced
Absolutely disgusting flavour
choc flavour not that good
slightly weak flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amfit Protein Powder questions
Answered from the same tracked data.









