Amfit Protein Powder
Amfit Protein Powder shows low returns (0.1%), but soft demand (-25.4% this quarter) keeps it on the watch list.
Flapen Score
Is Amfit Protein Powder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Amfit Protein Powder is a £66K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 51/100.
Amfit Protein Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -25.4% over the last 90 days and 3.7% of searches end in a purchase.
£66K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Amfit Protein Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bulk Pure Whey Protein Powder Vanilla 1kg
- Price
- £18.70
- Rating
- 4.4/5
- Reviews
- 9,556
- Age
- 12y ago
Bulk Pure Whey Protein Powder Chocolate 1kg
- Price
- £18.83
- Rating
- 4.5/5
- Reviews
- 4,427
- Age
- 12y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 896 g
- Price
- £27.73
- Rating
- 4.6/5
- Reviews
- 7,660
- Age
- 16y ago
ON Gold Standard 100% Whey for Muscle Support and Repair Low Sugar High Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Cookies & Cream Flavour 15 Servings 480g
- Price
- £15.60
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Myprotein Impact Whey Protein Powder | Cookies and Cream - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £22.47
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4mo ago
Trending
90-day click momentum
Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Muscle Growth & Recovery (825g - 25 Servings) (Cookies N Cream)
- Price
- £23.30
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 11mo ago
USN Whey Protein Powder 900g (30 Servings) Cookies & Cream - High Protein Shake with 20g Protein per Serving - No Added Sugar Soy or Preservatives - Supports Muscle Recovery Growth & Maintenance
- Price
- £21.57
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago
![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)
PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 4,084
- Age
- 16y ago
Myprotein Impact Whey Protein Powder | Cookies and Cream - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £22.47
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4mo ago
Bulk Pure Whey Protein Powder Chocolate 1kg
- Price
- £18.83
- Rating
- 4.5/5
- Reviews
- 4,427
- Age
- 12y ago
Newest
by launch dateMyprotein Impact Whey Protein Powder | Cookies and Cream - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
- Price
- £22.47
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4mo ago
USN Whey Protein Powder 900g (30 Servings) Cookies & Cream - High Protein Shake with 20g Protein per Serving - No Added Sugar Soy or Preservatives - Supports Muscle Recovery Growth & Maintenance
- Price
- £21.57
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago
Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Muscle Growth & Recovery (825g - 25 Servings) (Cookies N Cream)
- Price
- £23.30
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 11mo ago
Bulk Basic Whey Protein Powder | Chocolate | 1.25 kg | 41 Servings | Up to 18g Protein per Serving | Low Sugar | Fast Absorbing Formula | Gym Supplement Supports Muscle Growth & Recovery
- Price
- £13.09
- Rating
- 3.7/5
- Reviews
- 2,587
- Age
- 1y ago
OMNIA Pure Whey Protein Powder Nutrition Low Carbs and Low Sugar Muscle Building Powder Over 22G Protein Per Serving - 33 Servings - 1 KG - Strawberry
- Price
- £14.40
- Rating
- 3.8/5
- Reviews
- 134
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
98
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
14%
- BULK POWDERS30%
- Optimum Nutrition20%
- Myprotein12%
- Bulk9%
- Applied Nutrition8%
- The Bulk Protein Company7%
- Open — no brand owns it (7 brands, 14%)
Amfit Protein Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.8×
Top Amfit Protein Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- amazon protein powder22K/yr
- amfit protein powder27K/yr
- cookies and cream protein powder15K/yr
- protein powder cookies and cream7K/yr
- amfit9K/yr
- amfit protein2K/yr
- amfit whey protein2K/yr
What reviews say buyers love and hate about Amfit Protein Powder
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“this tastes lovely”
“Nice protein amount”
“Good Value for Money”
“Reliable seller of a quality item”
“The vanilla flavour is pleasant”
What buyers complain about
68% of reviews“Does not taste good”
“had to comment to say how poor this protein powder is - avoid”
“Absolutely disgusting flavour”
“Weird texture”
“Over priced”
Amfit Protein Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Amfit Protein Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
