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Amfit Protein Powder

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -25.4% this quarter, so Amfit Protein Powder is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£66K/yr84K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
44%top-5 click share · 13 brands · 98 sellers

Flapen Score

Amfit Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Amfit Protein Powder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amfit Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amfit Protein Powder 84K times last year and spent an estimated £66K. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
3.7%
Market size, estimated
£66Ka year
Peak month
March1.8× the quietest month
Top search term
amazon protein powder22K searches a year

02 · Price

A sale here is worth £21.42.

Listings sell for £21.42 on average, from £9.25 to £56.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.42 that is £2K to £5K a year per listing.

Average price
£21.42inside the $15 to $100 sweet spot
Price range
£9.25–£56.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #23 within Diet & Nutrition. It carries 4,085 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
94%
Out of stock, average day
14.6%
Average rank
#23in Diet & Nutrition
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,085per listing
Listings tracked
33

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Amfit Protein Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

98

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 85%

Open market

14%

  • BULK POWDERS30%
  • Optimum Nutrition20%
  • Myprotein12%
  • Bulk9%
  • Applied Nutrition8%
  • The Bulk Protein Company7%
  • Open — no brand owns it (7 brands, 14%)

Demand

Amfit Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Amfit Protein Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • amazon protein powder22K/yr
  • amfit protein powder27K/yr
  • cookies and cream protein powder15K/yr
  • protein powder cookies and cream7K/yr
  • amfit9K/yr
  • amfit protein2K/yr
  • amfit whey protein2K/yr

Reviews and returns

What reviews say buyers love and hate about Amfit Protein Powder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
32%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Does not taste good”
A buyer, on “Taste-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Amfit Protein Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data