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Amethyst Crystal

soft demand (-39.8% this quarter) — Amethyst Crystal doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 16Growth 5Conversion 28Competition 6Returns 95Price range 74Avg price 76Brand share 9Review moat 54Quality gap 86
This niche Category average

Is Amethyst Crystal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Amethyst Crystal is a £62K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 36/100.

Amethyst Crystal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.8% over the last 90 days and 2.3% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr6K
Search volume / yr-39.8%178K
Conversion rate2.3%
Avg price£15.59

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 8
Top-5 product click share92%
Open market4%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement43%
New entrants (1y)2· 0 succeeded
Avg rating4.1★
Avg reviews1,338

Top Amethyst Crystal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • WAFUNNE70%
  • Deep Purple Project9%
  • Nvzi8%
  • Erliway5%
  • Anima4%
  • Namzi4%

Amethyst Crystal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR2.3%Products7Brands6Top 5 Brands96%OOS Rate0.0%Rating4.1★Reviews1,338Avg BSR#139
8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.6×

Top Amethyst Crystal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • amethyst crystal86K/yr
  • amethyst54K/yr
  • amethyst geode6K/yr
  • amethyst crystals4K/yr
  • amethyst gifts15K/yr
  • purple crystal4K/yr
  • amethyst crystal stone4K/yr
  • amethyst stone4K/yr

What reviews say buyers love and hate about Amethyst Crystal

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Minerals40%

The most beautiful crystal

Color20%

Beautiful size and colour

Gifting Purpose10%

The most wondrous gift either for others or yourself

Size-Overall10%

Beautiful size

Value For Money10%

Great price

What buyers complain about

92% of reviews
Color39%

Dull and one side was murky brown

Size-Overall25%

But absolutely tiny

Quality-Overall14%

Low quality, poorly made

Advertised Vs Actual Product8%

Doesn't resemble the picture provided

Ease Of Use6%

after all hard to avoid

Amethyst Crystal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Color
15%
3Advertised Vs Actual Product
11%
4Value For Money
11%
5Quality-Overall
11%

Common Amethyst Crystal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amethyst Crystal 36/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -39.8% over the last 90 days.
Search demand for Amethyst Crystal on Amazon United Kingdom peaks in Feb–Dec, where the busiest month runs 2.6× the quietest.