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Amethyst Crystal

Fail

Demand is soft, at -39.8% this quarter, so Amethyst Crystal is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£62K/yr178K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
92%top-5 click share · 6 brands · 8 sellers

Flapen Score

Amethyst Crystal against its category

The dotted line is the Health & Personal Care average. Past it, Amethyst Crystal is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amethyst Crystal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amethyst Crystal 178K times last year and spent an estimated £62K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
2.3%
Market size, estimated
£62Ka year
Peak month
December2.6× the quietest month
Top search term
amethyst crystal86K searches a year

02 · Price

A sale here is worth £15.59.

Listings sell for £15.59 on average, from £4.93 to £43.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.59 that is £2K to £4K a year per listing.

Average price
£15.59inside the $15 to $100 sweet spot
Price range
£4.93–£43.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Alternative Medicine. It carries 1,338 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#139in Alternative Medicine
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,338per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Amethyst Crystal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • WAFUNNE70%
  • Deep Purple Project9%
  • Nvzi8%
  • Erliway5%
  • Anima4%
  • Namzi4%

Demand

Amethyst Crystal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Amethyst Crystal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amethyst crystal86K/yr
  • amethyst54K/yr
  • amethyst geode6K/yr
  • amethyst crystals4K/yr
  • amethyst gifts15K/yr
  • purple crystal4K/yr
  • amethyst crystal stone4K/yr
  • amethyst stone4K/yr

Reviews and returns

What reviews say buyers love and hate about Amethyst Crystal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color39%−0.30

Dull and one side was murky brown

Also the colour is not what I would call deep

Absolutely horrible, colour nothing like in the image, I dig nicer looking rocks out the garden

Size-Overall25%0.00

But absolutely tiny

smaller than I thought 🤔 that it would be

Quality-Overall14%−0.14

Low quality, poorly made

average at best

Advertised Vs Actual Product8%−0.08

Doesn't resemble the picture provided

Ease Of Use6%−0.05

after all hard to avoid

Love

Minerals40%+3.45

The most beautiful crystal

Beautiful amethyst raw crystal

If you like crystals it's a gem

Color20%−0.30

Beautiful size and colour

Good, strong colours that attract the light

Gifting Purpose10%+0.73

The most wondrous gift either for others or yourself

Size-Overall10%0.00

Beautiful size

Value For Money10%+0.73

Great price

Return

0.9% Return rate 55% Fixable by listing

Size-Overall28%▁▃▁▅▇█

But absolutely tiny

smaller than I thought 🤔 that it would be

Color15%▁█▃▁▁▁

Dull and one side was murky brown

Also the colour is not what I would call deep

Absolutely horrible, colour nothing like in the image, I dig nicer looking rocks out the garden

Advertised Vs Actual Product11%▁▁██▁▁

Doesn't resemble the picture provided

Value For Money11%▁▁█▁▁▁
Quality-Overall11%▁▁▁▅█▅

Low quality, poorly made

average at best

FAQ

Common Amethyst Crystal questions

Answered from the same tracked data.