Is amethyst crystal profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (36/100).

How competitive is the amethyst crystal niche?

6 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in amethyst crystal?

Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.9%.

When does demand for amethyst crystal peak?

Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the amethyst crystal niche?

Listings span £4.93–£43.88; the average listing price is £15.59 (sweet spot $15–$100). The average incumbent carries 1,338 reviews — the moat a new listing must climb.

amethyst crystal

Skip it

Soft demand (-39.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.59

avg listing price — sweet spot $15–$100

Price range

Good£4.93–£43.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,337.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£62K

£62K/yr · 178K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

Growth

Bad-39.8%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, amethyst crystal is a £62K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

amethyst crystal market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £78K–£94K; units × avg price
Conversion rate: 2.3%
Avg BSR: #139
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

WAFUNNE70%
Deep Purple Project9%
Nvzi8%
Erliway5%
Anima4%
Namzi4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.8% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top amethyst crystal search terms

amethyst crystal86K/yr -25.1%1.4% conv.
amethyst54K/yr -40.8%0.6% conv.
amethyst geode6K/yr -0.1%0.2% conv.
amethyst crystals4K/yr +100.2%1.1% conv.
amethyst gifts15K/yr -89.6%0.0% conv.
purple crystal4K/yr -26.1%0.6% conv.
amethyst crystal stone4K/yr -27.0%2.3% conv.
amethyst stone4K/yr -36.7%0.6% conv.

All search terms

Top amethyst crystal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amethyst Crystal Cluster Purple Crystals Rock Geode Quartz Raw Healing Crystals Stone 0-0.25kg

WAFUNNE£13.803.8★16 rev

Amethyst Crystal Geodes Oval Purple Crystals Rock Cluster Quartz Raw Stone Healing Crystals 0-0.25kg

WAFUNNE£27.303.4★10 rev

Deep Purple Project Amethyst Crystal Rock 1/2 to 1 lb Raw Clusters from Uruguay Quartz Geode 250 a 500 gr

Deep Purple Project£43.884.5★1,576 rev

Nvzi Amethyst Crystal Rock Real Amethyst Stone Natural Purple Crystals and Healing Stones Amathesis Crystal Cluster Geode Amatista Piedra Natural Cuarzos Originales De Energia Y Piedras(0.12LB)

Nvzi£6.134.4★289 rev

Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki

Erliway£4.934.3★4,541 rev

Newest

by launch date

Amethyst Crystal Cluster Purple Crystals Rock Geode Quartz Raw Healing Crystals Stone 0-0.25kg

WAFUNNE£13.8016 rev

11mo ago

Amethyst Crystal Geodes Oval Purple Crystals Rock Cluster Quartz Raw Stone Healing Crystals 0-0.25kg

WAFUNNE£27.3010 rev

11mo ago

Anima Amethyst Crystal - Large 4-5cm Deep Purple Natural Raw Amethyst Stone for Peace Clarity Sleep & Intuition - Ethically Sourced Presented in Elegant Gift Box

Anima£7.26519 rev

1y ago

Nvzi Amethyst Crystal Rock Real Amethyst Stone Natural Purple Crystals and Healing Stones Amathesis Crystal Cluster Geode Amatista Piedra Natural Cuarzos Originales De Energia Y Piedras(0.12LB)

Nvzi£6.13289 rev

2y ago

Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki

Erliway£4.934,541 rev

3y ago

What buyers say about amethyst crystal

What buyers praise and complain about, mined from review topics.

What buyers love

Minerals40%

“The most beautiful crystal”

Color20%

“Beautiful size and colour”

Gifting Purpose10%

“The most wondrous gift either for others or yourself”

Size-Overall10%

“Beautiful size”

Value For Money10%

“Great price”

What buyers complain about

Color39%

“Dull and one side was murky brown”

Size-Overall25%

“But absolutely tiny”

Quality-Overall14%

“Low quality, poorly made”

Advertised Vs Actual Product8%

“Doesn't resemble the picture provided”

Ease Of Use6%

“after all hard to avoid”

Top return reasons

Size-Overall28%

Color15%

Advertised Vs Actual Product11%

Value For Money11%

Quality-Overall11%

Image/Picture Clarity7%

Material Quality4%

Functionality-Overall4%

Hard Feel4%

Minerals4%

Common questions

Is amethyst crystal profitable to sell on Amazon United Kingdom?: The niche generates £62K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (36/100).
How competitive is the amethyst crystal niche?: 6 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in amethyst crystal?: Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.9%.
When does demand for amethyst crystal peak?: Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the amethyst crystal niche?: Listings span £4.93–£43.88; the average listing price is £15.59 (sweet spot $15–$100). The average incumbent carries 1,338 reviews — the moat a new listing must climb.