Always Ultra Pads

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months

241K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

11.8%

Market size, estimated

£339Ka year

Peak month

February1.6× the quietest month

Top search term

always night pads88K searches a year

Listings sell for £11.91 on average, from £2.51 to £24.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £11.91 that is £9K to £12K a year per listing.

Average price

£11.91under the $15 to $100 sweet spot

Price range

£2.51–£24.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #77 within Intimate Hygiene. It carries 2,725 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#77in Intimate Hygiene

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,725per listing

Listings tracked

17

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

56 months