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Alum Block

Fail

Prices span $3.92–$9.22, mostly outside the sweet spot, so Alum Block is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£36K/yr57K searches / yr
90-day growth
+23.9%search demand this quarter
Competition
80%top-5 click share · 11 brands · 40 sellers

Flapen Score

Alum Block against its category

The dotted line is the Health & Personal Care average. Past it, Alum Block is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alum Block market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alum Block 57K times last year and spent an estimated £36K. The top 5 brands take 80% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+23.9%
Conversion, latest week
10.4%
Market size, estimated
£36Ka year
Top search term
alum block52K searches a year

02 · Price

A sale here is worth £6.09.

Listings sell for £6.09 on average, from £3.92 to £9.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.09 that is £2K to £3K a year per listing.

Average price
£6.09under the $15 to $100 sweet spot
Price range
£3.92–£9.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #66 within Shaving & Hair Removal. It carries 922 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
3.6%
Average rank
#66in Shaving & Hair Removal
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
922per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Alum Block products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

40

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

15%

  • Herbs Botanica28%
  • Masala Cottage17%
  • JACK SHAVER16%
  • Proraso13%
  • Osma Laboratoires7%
  • The Amin Beauty Tools4%
  • Open — no brand owns it (5 brands, 15%)

Reviews and returns

What reviews say buyers love and hate about Alum Block

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.17

Doesnt work

doesnt really work

Quality-Overall15%

not as good as i expected

Poor product

Material Quality12%−0.09

The case is made of the most flimsy plastic as other reviews have mentioned

The one downside is the plastic container is very poor quality and is easily damaged, it even arrived with a large crack in it and was unusable

Burnt/Roasted/Overbaked8%−0.08

Burned, a lot

Advertised Vs Actual Product8%+0.27

Misleading marketing photos made me thought it would again

Love

Quality-Overall23%

This is a very good quality alum shaving block

Very good quality

Great product

Advertised Vs Actual Product12%+0.27

Does what its supposed to

It does the job

Works as described

Durability7%+0.54

Plus point- longevity is great

I have found it lasts all day no matter the weather

I can see it lasting a long time

Value For Money7%+0.50

It was very good value for money

Good value

Reasonable price for the amount of product

Efficiency6%+0.80

Working great

Works

Return

0.1% Return rate 38% Fixable by listing

Defective Material/Parts33%▁▁█▁▂█
Size-Overall31%▁█▁▁▁▁
Functionality-Overall8%▁█▁▁▁▁

Doesnt work

doesnt really work

Advertised Vs Actual Product8%▁▁▁▁█▁

Misleading marketing photos made me thought it would again

Salt Content8%▁▁▁▁█▁

FAQ

Common Alum Block questions

Answered from the same tracked data.