Skip to content

Almond Oil

Fail

Prices span $3.48–$10.79, mostly outside the sweet spot, so Almond Oil is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£289K/yr334K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
78%top-5 click share · 9 brands · 18 sellers

Flapen Score

Almond Oil against its category

The dotted line is the Health & Personal Care average. Past it, Almond Oil is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Almond Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Almond Oil 334K times last year and spent an estimated £289K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
12.5%
Market size, estimated
£289Ka year
Peak month
November1.2× the quietest month
Top search term
almond oil161K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £3.48 to £10.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £6.92 that is £17K to £21K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£3.48–£10.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£21K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Alternative Medicine. It carries 17,364 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Alternative Medicine
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,364per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Almond Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

6%

  • Naissance32%
  • Pure World27%
  • Handcraft Blends17%
  • Essican Purelife9%
  • freshskin beauty ltd5%
  • The Soapery4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Almond Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Almond Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • almond oil161K/yr
  • sweet almond oil74K/yr
  • almond oil for skin34K/yr
  • sweet almond oil for skin20K/yr
  • almond oil for hair19K/yr
  • pure almond oil5K/yr
  • almond body oil4K/yr
  • almond hair oil4K/yr
  • almond oil for face3K/yr
  • sweet almond oil for hair5K/yr

Reviews and returns

What reviews say buyers love and hate about Almond Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell33%−0.15

No smell

doesn't really smell of anything

Clear no nutty smell

Leak-Proof9%

Leaked product

Product was open and leaking

I was not aware that there was a leak of the product in the box

Oily/Greasy6%

The quality of the oil is utterly irrelevant compared to the infuriating bottle that it comes in

Its oily

Ease Of Use5%−0.02

we ended up having to bodge a hole in the side to use it

Impossible to open the bottle

Size-Overall5%−0.02

so i would say the original bottle is way to big

bottle size to small

Love

Quality-Overall24%+1.51

No complaints

Excellent product

is quality oil

Value For Money18%+1.53

Not too expensive

Good price

Good value for money

Oily/Greasy7%

Good oil

I fully recommend using it as a moisturiser on it's own as well as it is non greasy and smells lovely

Lovely oil, suitable for what I bought it for

Suitability Oily Skin6%+0.38

Good hair oil

Lovely oil

Pure and ideal for skin and as a carrier oil

Moist/Dry6%

Deeply moisturised

Good consistency, moisturising

Great for massage or moisturiser

Return

0.2% Return rate 14% Fixable by listing

Smell17%█▁▁▄▁▄

No smell

doesn't really smell of anything

Clear no nutty smell

Leak-Proof14%▃█▁▁▆▃

Leaked product

Product was open and leaking

I was not aware that there was a leak of the product in the box

Ease Of Use10%▁▁▁▇▁█

we ended up having to bodge a hole in the side to use it

Impossible to open the bottle

Functionality-Overall9%▇▁█▃▁▁

This product doesn't work for me

Size-Overall8%▁▁█▁▁▅

so i would say the original bottle is way to big

bottle size to small

FAQ

Common Almond Oil questions

Answered from the same tracked data.