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Allevyn Gentle Border

Fail

The top 5 brands take 100% of clicks, so Allevyn Gentle Border is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£163K/yr89K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
71%top-5 click share · 3 brands · 49 sellers

Flapen Score

Allevyn Gentle Border against its category

The dotted line is the Health & Personal Care average. Past it, Allevyn Gentle Border is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allevyn Gentle Border market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Allevyn Gentle Border 89K times last year and spent an estimated £163K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
14.7%
Market size, estimated
£163Ka year
Peak month
September1.4× the quietest month
Top search term
allevyn gentle border 10cm x 10cm26K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £7.05 to £21.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £12.40 that is £12K to £16K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£7.05–£21.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within First Aid. It carries 1,290 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#141in First Aid
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,290per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Allevyn Gentle Border products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

49

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Smith & Nephew83%
  • Allevyn14%
  • MediSale3%
  • Open — no brand owns it (0%)

Demand

Allevyn Gentle Border search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Allevyn Gentle Border search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • allevyn gentle border 10cm x 10cm26K/yr
  • allevyn gentle border18K/yr
  • allevyn15K/yr
  • allevyn gentle border 12.5 x 12.510K/yr
  • allevyn dressings8K/yr
  • allevyn gentle border 15cm x 15cm4K/yr
  • allevyn dressing5K/yr
  • allevyn gentle border -3K/yr

Reviews and returns

What reviews say buyers love and hate about Allevyn Gentle Border

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“waste of money”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Allevyn Gentle Border questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data