Allevyn Gentle Border
FailThe top 5 brands take 100% of clicks, so Allevyn Gentle Border is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £163K/yr89K searches / yr
- 90-day growth
- +19.6%search demand this quarter
- Competition
- 71%top-5 click share · 3 brands · 49 sellers
Flapen Score
Allevyn Gentle Border against its category
The dotted line is the Health & Personal Care average. Past it, Allevyn Gentle Border is stronger. Inside it, weaker.
Market
The Allevyn Gentle Border market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Allevyn Gentle Border 89K times last year and spent an estimated £163K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
14.7% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +19.6%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £163Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- allevyn gentle border 10cm x 10cm26K searches a year
02 · Price
A sale here is worth £12.40.
Listings sell for £12.40 on average, from £7.05 to £21.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £12.40 that is £12K to £16K a year per listing.
- Average price
- £12.40under the $15 to $100 sweet spot
- Price range
- £7.05–£21.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within First Aid. It carries 1,290 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #141in First Aid
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,290per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Allevyn Gentle Border products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack
- Price
- £12.60
- Rating
- 4.7/5
- Reviews
- 3,429
- Age
- 8y ago

ALLEVYN Gentle Border Wound Dressing 10 x 10 cm- Pack of 5
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 3,429
- Age
- 12y ago

ALLEVYN GENTLE BORDER Adhesive Foam Border Dressing 7.5 CM X 7.5CM Pack of 10
- Price
- £9.76
- Rating
- 4.7/5
- Reviews
- 3,429
- Age
- 9y ago

ALLEVYN Gentle Border - 10cm x 10cm (x10)
- Price
- £12.40
- Rating
- 4.7/5
- Reviews
- 3,429
- Age
- 16y ago

Allevyn Adhesive 12.5cm X 12.5cm Pack of 10 Dressings
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 3y ago
Trending
90-day click momentum
ALLEVYN Gentle Border Wound Dressing 10 x 10 cm- Pack of 5
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 3,429
- Age
- 12y ago

Allevyn Non-Adhesive - 10cm x 10cm (x10)
- Price
- £17.92
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 8y ago

ALLEVYN Gentle Border - 10cm x 10cm (x10)
- Price
- £12.40
- Rating
- 4.7/5
- Reviews
- 3,429
- Age
- 16y ago

Smith & Nephew 99XX0367 Allevyn Gentle Border Dressing 7.5cm x 7.5cm Pack of 10
- Price
- £9.59
- Rating
- 4.7/5
- Reviews
- 916
- Age
- 13y ago

ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack
- Price
- £12.60
- Rating
- 4.7/5
- Reviews
- 3,429
- Age
- 8y ago
Newest
by launch date
Allevyn Gentle Border 12.5cm x 12.5cm - Box of 10 | Advanced Wound Care | Soft and Secure Adhesive Dressing
- Price
- £21.30
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 2y ago

Allevyn Adhesive 12.5cm X 12.5cm Pack of 10 Dressings
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 3y ago

Allevyn 66800260 Gentle Border Dressings 10 cm x 10 cm (Pack of 5)
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 7y ago

ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack
- Price
- £12.60
- Rating
- 4.7/5
- Reviews
- 3,429
- Age
- 8y ago

Allevyn Non-Adhesive - 10cm x 10cm (x10)
- Price
- £17.92
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Smith & Nephew83%
- Allevyn14%
- MediSale3%
- Open — no brand owns it (0%)
Demand
Allevyn Gentle Border search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Allevyn Gentle Border search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- allevyn gentle border 10cm x 10cm26K/yr
- allevyn gentle border18K/yr
- allevyn15K/yr
- allevyn gentle border 12.5 x 12.510K/yr
- allevyn dressings8K/yr
- allevyn gentle border 15cm x 15cm4K/yr
- allevyn dressing5K/yr
- allevyn gentle border -3K/yr
Reviews and returns
What reviews say buyers love and hate about Allevyn Gentle Border
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
waste of money
Expensive,
More expensive than the others
it does not stick to the wound itself
Sticky not as sticky as I would like
has sticky thing over the absorbtion pad as well which of course ripped my skin when i took it off
much smaller in pic
This isnt as advertised
No as advertised
My skin has become very sensitive with other dressings and tapes, which often caused irritation when removing them
find usually taking dressings of usually leave bad marks on my skin
Love
Excellent dressing
Excellent product
Good quality
item just what I wanted
Does the job
As Described
how it has excellent sticking qualities
Sticks well
Super adhesive
They are comfortable
Used two of theses boxes they are padded so really comfortable
Very comfortable to wear over stitches from minor surgery that needed covering
Totally waterproof in the shower
Waterproof
Comfortable and water proof
Return
0.0% Return rate 86% Fixable by listing
much smaller in pic
it does not stick to the wound itself
Sticky not as sticky as I would like
has sticky thing over the absorbtion pad as well which of course ripped my skin when i took it off
This isnt as advertised
No as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Allevyn Gentle Border questions
Answered from the same tracked data.









