Is allevyn gentle border profitable to sell on Amazon United Kingdom?

The niche generates £163K/yr across 14 tracked products. 90-day search growth is +19.6%. Flapen's verdict: Skip it (45/100).

How competitive is the allevyn gentle border niche?

3 brands and 49 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in allevyn gentle border?

Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Size-Overall. The return rate is 0.0%.

When does demand for allevyn gentle border peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the allevyn gentle border niche?

Listings span £7.05–£21.30; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 1,290 reviews — the moat a new listing must climb.

allevyn gentle border

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,289.71

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.40

avg listing price — sweet spot $15–$100

Growth

Okay+19.6%

90-day search growth — must beat 0% to launch

Price range

Okay£7.05–£21.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£163K

£163K/yr · 89K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, allevyn gentle border is a £163K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

allevyn gentle border market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £186K–£248K; units × avg price
Conversion rate: 14.7%
Avg BSR: #141
Page quality: 0%
Prime: 93%
Sponsored: 21%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Smith & Nephew83%
Allevyn14%
MediSale3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top allevyn gentle border search terms

allevyn gentle border 10cm x 10cm26K/yr +13.2%19.8% conv.
allevyn gentle border18K/yr +16.2%13.0% conv.
allevyn15K/yr +19.3%11.0% conv.
allevyn gentle border 12.5 x 12.510K/yr +56.8%12.3% conv.
allevyn dressings8K/yr +1.2%9.8% conv.
allevyn gentle border 15cm x 15cm4K/yr +37.0%4.7% conv.
allevyn dressing5K/yr +26.8%9.0% conv.
allevyn gentle border -3K/yr +20.9%11.9% conv.

All search terms

Top allevyn gentle border products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack

Smith & Nephew£12.604.7★3,429 rev

ALLEVYN Gentle Border Wound Dressing 10 x 10 cm- Pack of 5

Smith & Nephew£7.054.7★3,429 rev

ALLEVYN GENTLE BORDER Adhesive Foam Border Dressing 7.5 CM X 7.5CM Pack of 10

Smith & Nephew£9.764.7★3,429 rev

ALLEVYN Gentle Border - 10cm x 10cm (x10)

Smith & Nephew£12.404.7★3,429 rev

Allevyn Adhesive 12.5cm X 12.5cm Pack of 10 Dressings

Allevyn£18.214.6★189 rev

Newest

by launch date

Allevyn Gentle Border 12.5cm x 12.5cm - Box of 10 | Advanced Wound Care | Soft and Secure Adhesive Dressing

MediSale£21.3020 rev

2y ago

Allevyn Adhesive 12.5cm X 12.5cm Pack of 10 Dressings

Allevyn£18.21189 rev

3y ago

Allevyn 66800260 Gentle Border Dressings 10 cm x 10 cm (Pack of 5)

Allevyn£7.32149 rev

7y ago

ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack

Smith & Nephew£12.603,429 rev

8y ago

Allevyn Non-Adhesive - 10cm x 10cm (x10)

Smith & Nephew£17.92158 rev

8y ago

What buyers say about allevyn gentle border

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent dressing”

Advertised Vs Actual Product14%

“item just what I wanted”

Adhesion/Stickiness11%

“how it has excellent sticking qualities”

Comfort-Overall9%

“They are comfortable”

Water Resistance6%

“Totally waterproof in the shower”

Value For Money6%

“Reasonable price”

Soft Feel5%

“gentle on thin skin”

Size-Overall5%

“Just the right size”

Ease Of Use4%

“Easy to use”

Protection4%

“The best protection you can have for grazes / cuts”

What buyers complain about

Value For Money27%

“waste of money”

Adhesion/Stickiness11%

“it does not stick to the wound itself”

Size-Overall9%

“much smaller in pic”

Advertised Vs Actual Product9%

“This isnt as advertised”

Allergies8%

“My skin has become very sensitive with other dressings and tapes, which often caused irritation when removing them”

Durability5%

“unfortunately does not stay on very long”

Absorbency3%

“also did not absorb anything probably due to the sticky thing that kinda made it impermeable”

Top return reasons

Size-Overall71%

Adhesion/Stickiness14%