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Allevyn Gentle Border

Fail

The top 5 brands take 100% of clicks, so Allevyn Gentle Border is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£163K/yr89K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
71%top-5 click share · 3 brands · 49 sellers

Flapen Score

Allevyn Gentle Border against its category

The dotted line is the Health & Personal Care average. Past it, Allevyn Gentle Border is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allevyn Gentle Border market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Allevyn Gentle Border 89K times last year and spent an estimated £163K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
14.7%
Market size, estimated
£163Ka year
Peak month
September1.4× the quietest month
Top search term
allevyn gentle border 10cm x 10cm26K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £7.05 to £21.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £12.40 that is £12K to £16K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£7.05–£21.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within First Aid. It carries 1,290 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#141in First Aid
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,290per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Allevyn Gentle Border products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Smith & Nephew83%
  • Allevyn14%
  • MediSale3%
  • Open — no brand owns it (0%)

Demand

Allevyn Gentle Border search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Allevyn Gentle Border search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • allevyn gentle border 10cm x 10cm26K/yr
  • allevyn gentle border18K/yr
  • allevyn15K/yr
  • allevyn gentle border 12.5 x 12.510K/yr
  • allevyn dressings8K/yr
  • allevyn gentle border 15cm x 15cm4K/yr
  • allevyn dressing5K/yr
  • allevyn gentle border -3K/yr

Reviews and returns

What reviews say buyers love and hate about Allevyn Gentle Border

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%

waste of money

Expensive,

More expensive than the others

Adhesion/Stickiness11%−0.05

it does not stick to the wound itself

Sticky not as sticky as I would like

has sticky thing over the absorbtion pad as well which of course ripped my skin when i took it off

Size-Overall9%−0.04

much smaller in pic

Advertised Vs Actual Product9%

This isnt as advertised

No as advertised

Allergies8%+0.40

My skin has become very sensitive with other dressings and tapes, which often caused irritation when removing them

find usually taking dressings of usually leave bad marks on my skin

Love

Quality-Overall17%+0.51

Excellent dressing

Excellent product

Good quality

Advertised Vs Actual Product14%

item just what I wanted

Does the job

As Described

Adhesion/Stickiness11%−0.05

how it has excellent sticking qualities

Sticks well

Super adhesive

Comfort-Overall9%+1.17

They are comfortable

Used two of theses boxes they are padded so really comfortable

Very comfortable to wear over stitches from minor surgery that needed covering

Water Resistance6%−0.01

Totally waterproof in the shower

Waterproof

Comfortable and water proof

Return

0.0% Return rate 86% Fixable by listing

Size-Overall71%▁█▆█▁▅

much smaller in pic

Adhesion/Stickiness14%▁▁▁▁▁█

it does not stick to the wound itself

Sticky not as sticky as I would like

has sticky thing over the absorbtion pad as well which of course ripped my skin when i took it off

Advertised Vs Actual Product14%▁▁█▁▁▁

This isnt as advertised

No as advertised

FAQ

Common Allevyn Gentle Border questions

Answered from the same tracked data.