How competitive is the Allevyn Gentle Border niche on Amazon United Kingdom?

3 brands and 49 sellers compete in Allevyn Gentle Border on Amazon United Kingdom. The top 5 Allevyn Gentle Border products take 71% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Allevyn Gentle Border?

Allevyn Gentle Border buyers on Amazon United Kingdom complain most about Value For Money, Adhesion/Stickiness, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Allevyn Gentle Border niche?

Allevyn Gentle Border sells for £12.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.05–£21.30. The average incumbent carries 1,290 reviews — the moat a new listing must climb.

Allevyn Gentle Border

brand-locked demand (top 5 brands take 100% of clicks) — Allevyn Gentle Border doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Allevyn Gentle Border profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Allevyn Gentle Border is a £163K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Allevyn Gentle Border: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.6% over the last 90 days and 14.7% of searches end in a purchase.

£163K

revenue / yr

Units sold / yr20K

Search volume / yr+19.6%89K

Conversion rate14.7%

Avg price£12.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 49

Top-5 product click share71%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Allevyn Gentle Border products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack

Price: £12.60
Rating: 4.7/5
Reviews: 3,429
Age: 8y ago

ALLEVYN Gentle Border Wound Dressing 10 x 10 cm- Pack of 5

Price: £7.05
Rating: 4.7/5
Reviews: 3,429
Age: 12y ago

ALLEVYN GENTLE BORDER Adhesive Foam Border Dressing 7.5 CM X 7.5CM Pack of 10

Price: £9.76
Rating: 4.7/5
Reviews: 3,429
Age: 9y ago

ALLEVYN Gentle Border - 10cm x 10cm (x10)

Price: £12.40
Rating: 4.7/5
Reviews: 3,429
Age: 16y ago

Allevyn Adhesive 12.5cm X 12.5cm Pack of 10 Dressings

Price: £18.21
Rating: 4.6/5
Reviews: 189
Age: 3y ago

Newest

by launch date

Allevyn Gentle Border 12.5cm x 12.5cm - Box of 10 | Advanced Wound Care | Soft and Secure Adhesive Dressing

Price: £21.30
Rating: 4.7/5
Reviews: 20
Age: 2y ago

Allevyn Adhesive 12.5cm X 12.5cm Pack of 10 Dressings

Price: £18.21
Rating: 4.6/5
Reviews: 189
Age: 3y ago

Allevyn 66800260 Gentle Border Dressings 10 cm x 10 cm (Pack of 5)

Price: £7.32
Rating: 4.6/5
Reviews: 149
Age: 7y ago

ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack

Price: £12.60
Rating: 4.7/5
Reviews: 3,429
Age: 8y ago

Allevyn Non-Adhesive - 10cm x 10cm (x10)

Price: £17.92
Rating: 4.5/5
Reviews: 158
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Smith & Nephew83%
Allevyn14%
MediSale3%
Open — no brand owns it (0%)

Allevyn Gentle Border demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR14.7%Products14Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,290Avg BSR#141

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Allevyn Gentle Border search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

allevyn gentle border 10cm x 10cm26K/yr +13.2%19.8% conv.
allevyn gentle border18K/yr +16.2%13.0% conv.
allevyn15K/yr +19.3%11.0% conv.
allevyn gentle border 12.5 x 12.510K/yr +56.8%12.3% conv.
allevyn dressings8K/yr +1.2%9.8% conv.
allevyn gentle border 15cm x 15cm4K/yr +37.0%4.7% conv.
allevyn dressing5K/yr +26.8%9.0% conv.
allevyn gentle border -3K/yr +20.9%11.9% conv.

What reviews say buyers love and hate about Allevyn Gentle Border

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall17%

“Excellent dressing”

Advertised Vs Actual Product14%

“item just what I wanted”

Adhesion/Stickiness11%

“how it has excellent sticking qualities”

Comfort-Overall9%

“They are comfortable”

Water Resistance6%

“Totally waterproof in the shower”

What buyers complain about

71% of reviews

Value For Money27%

“waste of money”

Adhesion/Stickiness11%

“it does not stick to the wound itself”

Size-Overall9%

“much smaller in pic”

Advertised Vs Actual Product9%

“This isnt as advertised”

Allergies8%

“My skin has become very sensitive with other dressings and tapes, which often caused irritation when removing them”

Allevyn Gentle Border return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

71%

2Adhesion/Stickiness

14%

3Advertised Vs Actual Product

14%

Common Allevyn Gentle Border questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Allevyn Gentle Border 45/100 on Amazon United Kingdom — Skip it. The niche generates £163K/yr across 14 tracked products. Search demand moved +19.6% over the last 90 days.