Aftershave Balm
brand-locked demand (top 5 brands take 100% of clicks) — Aftershave Balm doesn't clear our bar today.
Flapen Score
Is Aftershave Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Aftershave Balm is a £166K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Aftershave Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.0% over the last 90 days and 12.7% of searches end in a purchase.
£166K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 6 products
Top Aftershave Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA MEN Sensitive Post Shave Balm (100ml) Formulated for Sensitive Skin Alleviates Irritation Redness and Razor Burn Mens Skin Care and Shaving Essentials
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 4,031
- Age
- 19y ago
BULLDOG SKINCARE - Sensitive After Shave Balm For Men Hydrates & Soothes 100 ml
- Price
- £3.11
- Rating
- 4.4/5
- Reviews
- 3,720
- Age
- 11y ago
Viking Revolution Aftershave Balm for Men for Sensitive Skin - Sandalwood Scent - Soothes and Moisturizes Face After Shaving - Eliminates Razor Burn for A Silky Smooth Finish - After Shave Balm Men
- Price
- £6.54
- Rating
- 4.3/5
- Reviews
- 8,646
- Age
- 7y ago
Harrys Post Shave Balm for Men 100ml Pack of 2 - Aloe Vera & Cucumber Extract
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago
BULLDOG SKINCARE - Original After Shave Balm For Men | Soothes & Moisurises | 100 ml
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 10y ago
Trending
90-day click momentumBULLDOG SKINCARE - Original After Shave Balm For Men | Soothes & Moisurises | 100 ml
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 10y ago
Harrys Post Shave Balm for Men 100ml Pack of 2 - Aloe Vera & Cucumber Extract
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago
NIVEA MEN Sensitive Post Shave Balm (100ml) Formulated for Sensitive Skin Alleviates Irritation Redness and Razor Burn Mens Skin Care and Shaving Essentials
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 4,031
- Age
- 19y ago
BULLDOG SKINCARE - Sensitive After Shave Balm For Men Hydrates & Soothes 100 ml
- Price
- £3.11
- Rating
- 4.4/5
- Reviews
- 3,720
- Age
- 11y ago
Viking Revolution Aftershave Balm for Men for Sensitive Skin - Sandalwood Scent - Soothes and Moisturizes Face After Shaving - Eliminates Razor Burn for A Silky Smooth Finish - After Shave Balm Men
- Price
- £6.54
- Rating
- 4.3/5
- Reviews
- 8,646
- Age
- 7y ago
Newest
by launch dateHarrys Post Shave Balm for Men 100ml Pack of 2 - Aloe Vera & Cucumber Extract
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago
Viking Revolution Aftershave Balm for Men for Sensitive Skin - Sandalwood Scent - Soothes and Moisturizes Face After Shaving - Eliminates Razor Burn for A Silky Smooth Finish - After Shave Balm Men
- Price
- £6.54
- Rating
- 4.3/5
- Reviews
- 8,646
- Age
- 7y ago
NIVEA MEN Protect & Care - Replenishing Post Shave Balm - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Instant Hydration & Protection - Reduces Redness - All Skin Types - 100 ml
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 1,627
- Age
- 9y ago
BULLDOG SKINCARE - Original After Shave Balm For Men | Soothes & Moisurises | 100 ml
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 10y ago
BULLDOG SKINCARE - Sensitive After Shave Balm For Men Hydrates & Soothes 100 ml
- Price
- £3.11
- Rating
- 4.4/5
- Reviews
- 3,720
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- NIVEA67%
- Bulldog Skincare for Men16%
- VIKING REVOLUTION6%
- Harry's6%
- NIVEA MEN5%
- Open — no brand owns it (0%)
Aftershave Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Aftershave Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aftershave balm67K/yr
- post shave balm18K/yr
- after shave balm men23K/yr
- nivea aftershave balm for men21K/yr
- aftershave balm for men23K/yr
- shaving balm15K/yr
- after shave balm13K/yr
- post shave balm men17K/yr
- nivea post shave balm for men12K/yr
- mens aftershave balm10K/yr
What reviews say buyers love and hate about Aftershave Balm
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Reasonable price”
“Great Everyday Aftershave Balm – Soothing, Moisturising, and Long-Lasting”
“Smells good”
“super hydrating on”
“Very good for sensitive skin”
What buyers complain about
62% of reviews“It doesnt smell of sandalwood at all”
“Had much better, cheaper products”
“a bit greasy”
“A few reviewers have talked about their problems dispensing it”
“Price seems to vary all over the place”
Aftershave Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aftershave Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
