Aftershave Balm

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months

273K

Growth, 90 days vs prior 90

-6.0%

Conversion, latest week

12.7%

Market size, estimated

£166Ka year

Peak month

December1.7× the quietest month

Top search term

aftershave balm67K searches a year

Listings sell for £4.77 on average, from £2.99 to £9.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At £4.77 that is £24K to £29K a year per listing.

Average price

£4.77under the $15 to $100 sweet spot

Price range

£2.99–£9.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

5,000–6,000

Revenue per listing a year

£24K–£29K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #4 within Shaving & Hair Removal. It carries 3,070 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#4in Shaving & Hair Removal

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,070per listing

Listings tracked

6

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months