Skip to content

5htp

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -17.2% this quarter, so 5htp is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£339K/yr200K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
71%top-5 click share · 12 brands · 23 sellers

Flapen Score

5htp against its category

The dotted line is the Health & Personal Care average. Past it, 5htp is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5htp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 5htp 200K times last year and spent an estimated £339K. The top 5 brands take 78% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
12.9%
Market size, estimated
£339Ka year
Peak month
August1.3× the quietest month
Top search term
5htp88K searches a year

02 · Price

A sale here is worth £13.10.

Listings sell for £13.10 on average, from £6.41 to £23.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £13.10 that is £20K to £26K a year per listing.

Average price
£13.10under the $15 to $100 sweet spot
Price range
£6.41–£23.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #481 within Over-the-Counter Medication. It carries 390 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#481in Over-the-Counter Medication
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
390per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top 5htp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£102K£135K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

  • Nutrivo30%
  • Solgar24%
  • Horbäach9%
  • Lindens9%
  • Vivanta Nutrition7%
  • Nature's Army5%
  • Open — no brand owns it (6 brands, 17%)

Demand

5htp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 5htp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5htp88K/yr
  • 5 htp41K/yr
  • 5-htp22K/yr
  • 5htp high strength 1000mg18K/yr
  • 5 htp supplement high strength10K/yr
  • htp 5 high strength6K/yr
  • htp 54K/yr
  • 5htp high strength4K/yr
  • griffonia 5-htp complex4K/yr
  • 5-htp supplement3K/yr

Reviews and returns

What reviews say buyers love and hate about 5htp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality9%+1.33

have found no improvement in helping me sleep

Ruined my sleep

They do not aid in getting to sleep

Functionality-Overall9%−0.17

I could barely function

Didn't work for me

They do nothing

Side Effects7%−0.12

Although I havent really noticed any benefit from taking this 5-HTP

IT WILL MAKE YOU FEEL VERY UNWELL

I began to suffer some really quite unpleasant side effects

Value For Money5%

these are actually a little cheaper

Quite expensive

Waste of money

Dosage5%+0.18

400mg very small

In desperation I took 300mg eg. three tablets

Unfortunately these should not be taken with certain medications which isn't listed on the bottle

Love

Sleep Quality18%+1.33

Helps with sleep

Better sleep

Sleep like a baby

Quality-Overall9%+0.72

Worth the spend good product

This supplement is high quality

Good quality

Value For Money8%

reasonable value for money

Good Price

Great value

Ease Of Chewing/Swallowing7%+0.40

The capsules are a comfortable size to swallow

Easy to swallow

Theyre easy to swallow, vegan-friendly, and I like that the pack gives a full 3 months supply, which makes it good value and simple to keep up with daily

Vitamin5%+0.60

A good quality supplement

Great supplement

Helpful supplement

FAQ

Common 5htp questions

Answered from the same tracked data.