5htp
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -17.2% this quarter, so 5htp is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £339K/yr200K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 71%top-5 click share · 12 brands · 23 sellers
Flapen Score
5htp against its category
The dotted line is the Health & Personal Care average. Past it, 5htp is stronger. Inside it, weaker.
Market
The 5htp market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 5htp 200K times last year and spent an estimated £339K. The top 5 brands take 78% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £339Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- 5htp88K searches a year
02 · Price
A sale here is worth £13.10.
Listings sell for £13.10 on average, from £6.41 to £23.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £13.10 that is £20K to £26K a year per listing.
- Average price
- £13.10under the $15 to $100 sweet spot
- Price range
- £6.41–£23.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £20K–£26K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #481 within Over-the-Counter Medication. It carries 390 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #481in Over-the-Counter Medication
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 390per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top 5htp products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutrivo 5HTP Tablets - 90 Tablets Per Pack | 5HTP High Strength Supplement | One A Day - 3 Months Supply | from Griffonia Seed Extract | Vegan & UK Made
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 368
- Age
- 1y ago

Solgar Griffonia 5-HTP Complex Sleep and Mood Support with Valerian Root Magnesium and Vitamin B6 - Vegan & Gluten Free - Pack of 30
- Price
- £9.57
- Rating
- 4.3/5
- Reviews
- 998
- Age
- 17y ago

5HTP Supplement High Strength | 180 Vegan Tablets | 6 Month Supply - One A Day | from Griffonia Seed Extract | with Vitamin B5 | By Horbaach
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

Lindens - 5 HTP 400mg 60 Tablets - 1-A-Day UK Made - 50mg Griffonia Simplicifolia Seed Extract 8:1 with Vitamin B5 - Mental Performance - Letterbox Friendly Vegan
- Price
- £6.41
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 12y ago

5HXT Pro 5HTP High Strength Capsules from 4000mg 120 Vegan Capsules
- Price
- £19.65
- Rating
- 4.3/5
- Reviews
- 816
- Age
- 12y ago
Trending
estimated 90-day click momentum
5HTP Tablets - 90 Tablets Per Pack | 5HTP High Strength Supplement | from Griffonia Seed Extract | 3 Months Supply | UK Made & Vegan
- Price
- £7.93
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 5mo ago

5HTP Capsules 5HTP High Strength 100mg Griffonia 120 Capsules
- Price
- £12.84
- Rating
- 4.3/5
- Reviews
- 129
- Age
- 9mo ago

Simple Science 5HTP High Strength 250mg Sleep Supplement + Vitamin B6 & B5
- Price
- £16.37
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 8mo ago

Natural Griffonia Seed Extract Supplement 3 500mg Whole Seed Equivalent per Capsule (<30% 5-HTP) 90 Capsules - Made in The UK to The GMP Code of Practice
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 10mo ago

Nutrivo 5HTP Tablets - 90 Tablets Per Pack | 5HTP High Strength Supplement | One A Day - 3 Months Supply | from Griffonia Seed Extract | Vegan & UK Made
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 368
- Age
- 1y ago
Newest
by launch date
5HTP Tablets - 90 Tablets Per Pack | 5HTP High Strength Supplement | from Griffonia Seed Extract | 3 Months Supply | UK Made & Vegan
- Price
- £7.93
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 5mo ago

Simple Science 5HTP High Strength 250mg Sleep Supplement + Vitamin B6 & B5
- Price
- £16.37
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 8mo ago

5HTP Capsules 5HTP High Strength 100mg Griffonia 120 Capsules
- Price
- £12.84
- Rating
- 4.3/5
- Reviews
- 129
- Age
- 9mo ago

Natural Griffonia Seed Extract Supplement 3 500mg Whole Seed Equivalent per Capsule (<30% 5-HTP) 90 Capsules - Made in The UK to The GMP Code of Practice
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 10mo ago

5HTP Supplement High Strength | 180 Vegan Tablets | 6 Month Supply - One A Day | from Griffonia Seed Extract | with Vitamin B5 | By Horbaach
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
23
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
17%
- Nutrivo30%
- Solgar24%
- Horbäach9%
- Lindens9%
- Vivanta Nutrition7%
- Nature's Army5%
- Open — no brand owns it (6 brands, 17%)
Demand
5htp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 5htp search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 5htp88K/yr
- 5 htp41K/yr
- 5-htp22K/yr
- 5htp high strength 1000mg18K/yr
- 5 htp supplement high strength10K/yr
- htp 5 high strength6K/yr
- htp 54K/yr
- 5htp high strength4K/yr
- griffonia 5-htp complex4K/yr
- 5-htp supplement3K/yr
Reviews and returns
What reviews say buyers love and hate about 5htp
We read the reviews and the return reasons for every product selling here.
“have found no improvement in helping me sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 5htp questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









