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3 Wick Candle

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -53.1% this quarter, so 3 Wick Candle is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£40K/yr134K searches / yr
90-day growth
-53.1%search demand this quarter
Competition
38%top-5 click share · 22 brands · 137 sellers

Flapen Score

3 Wick Candle against its category

The dotted line is the Health & Personal Care average. Past it, 3 Wick Candle is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3 Wick Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 3 Wick Candle 134K times last year and spent an estimated £40K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-53.1%
Conversion, latest week
1.8%
Market size, estimated
£40Ka year
Peak month
December12.1× the quietest month
Top search term
3 wick candle26K searches a year

02 · Price

A sale here is worth £16.57.

Listings sell for £16.57 on average, from £6.35 to £28.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.57 that is £0 to £2K a year per listing.

Average price
£16.57inside the $15 to $100 sweet spot
Price range
£6.35–£28.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #153 within Alternative Medicine. It carries 682 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
87%
Out of stock, average day
27.4%
Average rank
#153in Alternative Medicine
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top 3 Wick Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

137

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

36%

  • French Connection16%
  • 96NORTH13%
  • M&SENSE10%
  • Carousel Home9%
  • Woodwick9%
  • Blinque Bermont7%

Demand

3 Wick Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top 3 Wick Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3 wick candle26K/yr
  • extra large candle17K/yr
  • giant candle20K/yr
  • extra large candles10K/yr
  • 3 wick candle large scented11K/yr
  • big candles for living room10K/yr
  • large jar candle6K/yr
  • three wick candle7K/yr
  • xl candle5K/yr
  • multi wick candle6K/yr

Reviews and returns

What reviews say buyers love and hate about 3 Wick Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell42%+0.23

Very heavily scented

No oud smell

No scent

Value For Money15%−0.05

Overpriced, rubbish

Expensive for the price

Expensive

Quality-Overall6%−0.05

Rubbish

Looks cheap

Very poor product and return initiated

Size-Overall6%−0.04

Its huge

Small

much smaller than expected

Flammable4%−0.06

Waste of time the candles wicks burnt down before the wax had finished

its not burning properly

Love

Smell47%+0.23

Delightful aroma

Smells lush

Amazing fragrance

Brightness/Shine/Glow13%+1.98

Nice candles

When its lit, the multiple wicks give a beautiful, even glow and it fills the room really nicely, making it perfect for evenings or when youve got people over

it very much complements each candle as they have a rich colour that shines through

Value For Money10%−0.05

Great price

Value for money

Worth the Money

Gifting Purpose8%+1.94

Lovely gift

Great for a gift

Would make lovely gift as is presented very well

Quality-Overall5%−0.05

you are greeted with a feeling of sheer quality along with the amazing unique scents

The candles are good quality

High Quality product

Return

0.6% Return rate 21% Fixable by listing

Smell35%▆▇▅▄▇█

Very heavily scented

No oud smell

No scent

Defective Material/Parts12%▂▃█▆▃▂
Size-Overall10%▆▆█▅▇▃

Its huge

Small

much smaller than expected

Gifting Purpose7%▄▃▃▃█▅

I didn't see it in action as it was a gift for someone else

Functionality-Overall5%█▁▅▃▁▃

FAQ

Common 3 Wick Candle questions

Answered from the same tracked data.