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3 Wick Candle

3 Wick Candle shows low returns (0.6%), but soft demand (-53.1% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 10Growth 0Conversion 22Competition 77Returns 97Price range 62Avg price 79Brand share 78Review moat 70Quality gap 76
This niche Category average

Is 3 Wick Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 3 Wick Candle is a £40K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

3 Wick Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -53.1% over the last 90 days and 1.8% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr3K
Search volume / yr-53.1%134K
Conversion rate1.8%
Avg price£16.57

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers22 · 137
Top-5 product click share38%
Open market43%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement83%
New entrants (1y)4· 1 succeeded
Avg rating4.3★
Avg reviews682

Top 3 Wick Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

137

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

36%

  • French Connection16%
  • 96NORTH13%
  • M&SENSE10%
  • Carousel Home9%
  • Woodwick9%
  • Blinque Bermont7%

3 Wick Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR1.8%Products46Brands22Top 5 Brands57%OOS Rate27.4%Rating4.3★Reviews682Avg BSR#153
9K7KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.1×

Top 3 Wick Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 3 wick candle26K/yr
  • extra large candle17K/yr
  • giant candle20K/yr
  • extra large candles10K/yr
  • 3 wick candle large scented11K/yr
  • big candles for living room10K/yr
  • large jar candle6K/yr
  • three wick candle7K/yr
  • xl candle5K/yr
  • multi wick candle6K/yr

What reviews say buyers love and hate about 3 Wick Candle

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Smell47%

Delightful aroma

Brightness/Shine/Glow13%

Nice candles

Value For Money10%

Great price

Gifting Purpose8%

Lovely gift

Quality-Overall5%

you are greeted with a feeling of sheer quality along with the amazing unique scents

What buyers complain about

84% of reviews
Smell42%

Very heavily scented

Value For Money15%

Overpriced, rubbish

Quality-Overall6%

Rubbish

Size-Overall6%

Its huge

Flammable4%

Waste of time the candles wicks burnt down before the wax had finished

3 Wick Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
35%
2Defective Material/Parts
12%
3Size-Overall
10%
4Gifting Purpose
7%
5Functionality-Overall
5%

Common 3 Wick Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 3 Wick Candle 51/100 on Amazon United Kingdom — Worth a look. The niche generates £40K/yr across 46 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -53.1% over the last 90 days.
Search demand for 3 Wick Candle on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 12.1× the quietest.