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24 Hour Blood Pressure Monitor

Fail

The top 5 brands take 100% of clicks, so 24 Hour Blood Pressure Monitor is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£264K/yr28K searches / yr
90-day growth
-31.8%search demand this quarter
Competition
89%top-5 click share · 5 brands · 36 sellers

Flapen Score

24 Hour Blood Pressure Monitor against its category

The dotted line is the Health & Personal Care average. Past it, 24 Hour Blood Pressure Monitor is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 24 Hour Blood Pressure Monitor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 24 Hour Blood Pressure Monitor 28K times last year and spent an estimated £264K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £264K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-31.8%
Conversion, latest week
13.5%
Market size, estimated
£264Ka year
Top search term
oxipro blood pressure monitor8K searches a year

02 · Price

A sale here is worth £70.29.

Listings sell for £70.29 on average, from £14.81 to £225.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £70.29 that is £7K to £18K a year per listing.

Average price
£70.29inside the $15 to $100 sweet spot
Price range
£14.81–£225.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£7K–£18K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Medical Supplies & Equipment. It carries 7,760 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#38in Medical Supplies & Equipment
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,760per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top 24 Hour Blood Pressure Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£40K£79K£119K£158K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • OxiPro77%
  • Hilo7%
  • Omron7%
  • CONTEC4%
  • CAZON4%

Demand

24 Hour Blood Pressure Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.7× · 8 of 12 months tracked

Search terms

Top 24 Hour Blood Pressure Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxipro blood pressure monitor8K/yr
  • ambulatory blood pressure monitor9K/yr
  • 24 hour blood pressure monitor7K/yr
  • oxipro bp1 blood pressure monitor2K/yr
  • aktiia 24/7 blood pressure bracelet2K/yr

Reviews and returns

What reviews say buyers love and hate about 24 Hour Blood Pressure Monitor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy16%−0.10

Very inaccurate

Inaccurate readings

very inconsistent readings

Accuracy-Overall11%−0.03

INACCURATE READINGS

Not accurate

readings are clearly inaccurate

Durability8%−0.05

Broke after 2 months

Broken

Broke after one use

Blood Pressure7%+0.14

Did I establish my blood pressure was too high

Blood oxygen and BPM are highly inaccurate

I never got a BP reading

Functionality-Overall7%−0.05

Not working properly

Didn't work

never worked

Love

Ease Of Use25%+2.16

easy to handle

Ease of use

Easy to operate

Quality-Overall14%+0.76

Build quality is sufficient as is the display

Decent quality

Good quality product that's easy to use

Blood Pressure10%+0.14

Blood Pressure Machine

blood pressure monitor

Blood Pressure Monitor

Value For Money10%+0.45

Money well spent

Excellent value for money

Affordable price

Accuracy-Overall8%−0.03

Accurate and easy to use

It's accurate

Accurate results

Return

1.5% Return rate 11% Fixable by listing

Measurement/Reading Accuracy22%█▇▇▇▇▇

Very inaccurate

Inaccurate readings

very inconsistent readings

Functionality-Overall16%▇▇▇▇█▇

Not working properly

Didn't work

never worked

Accuracy-Overall12%█▇█▇▇▆

INACCURATE READINGS

Not accurate

readings are clearly inaccurate

Size-Overall9%▆██▆▄▇

it only just fitted

It turns out to be too big for me

small

Error Popup6%▆▅▇▇██

FAQ

Common 24 Hour Blood Pressure Monitor questions

Answered from the same tracked data.