Skip to content

Zootropolis

Fail

Demand is soft, at -79.0% this quarter, so Zootropolis is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£99K/yr586K searches / yr
90-day growth
-79.0%search demand this quarter
Competition
46%top-5 click share · 4 brands · 26 sellers

Flapen Score

Zootropolis against its category

The dotted line is the Fashion average. Past it, Zootropolis is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zootropolis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zootropolis 586K times last year and spent an estimated £99K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
586K
Growth, 90 days vs prior 90
-79.0%
Conversion, latest week
1.0%
Market size, estimated
£99Ka year
Top search term
zootropolis 2399K searches a year

02 · Price

A sale here is worth £16.30.

Listings sell for £16.30 on average, from £5.48 to £25.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.30 that is £2K to £4K a year per listing.

Average price
£16.30inside the $15 to $100 sweet spot
Price range
£5.48–£25.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #647 within Boys. It carries 35 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
90%
Out of stock, average day
22.3%
Average rank
#647in Boys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
31

04 · Newcomers

2 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Zootropolis products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

26

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 85%

Open market

0%

  • Disney90%
  • Disney Store5%
  • tonies3%
  • Niudazao2%
  • Open — no brand owns it (0%)

Demand

Zootropolis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 12.4× · 7 of 12 months tracked

Search terms

Top Zootropolis search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zootropolis 2399K/yr
  • zootropolis117K/yr
  • zootropolis toys41K/yr
  • zootopia toys17K/yr
  • zootropolis 2 toys7K/yr
  • zootopia 2 toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Zootropolis

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
34%of negative reviews mention “Size-Overall”
0.8%of orders come back
“actually feels a bit bigger than I expected for something described as medium”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zootropolis questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data