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Zootropolis

Fail

Demand is soft, at -79.0% this quarter, so Zootropolis is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£99K/yr586K searches / yr
90-day growth
-79.0%search demand this quarter
Competition
46%top-5 click share · 4 brands · 26 sellers

Flapen Score

Zootropolis against its category

The dotted line is the Fashion average. Past it, Zootropolis is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zootropolis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zootropolis 586K times last year and spent an estimated £99K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
586K
Growth, 90 days vs prior 90
-79.0%
Conversion, latest week
1.0%
Market size, estimated
£99Ka year
Top search term
zootropolis 2399K searches a year

02 · Price

A sale here is worth £16.30.

Listings sell for £16.30 on average, from £5.48 to £25.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.30 that is £2K to £4K a year per listing.

Average price
£16.30inside the $15 to $100 sweet spot
Price range
£5.48–£25.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #647 within Boys. It carries 35 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
90%
Out of stock, average day
22.3%
Average rank
#647in Boys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Zootropolis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

0%

  • Disney90%
  • Disney Store5%
  • tonies3%
  • Niudazao2%
  • Open — no brand owns it (0%)

Demand

Zootropolis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 12.4× · 7 of 12 months tracked

Search terms

Top Zootropolis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zootropolis 2399K/yr
  • zootropolis117K/yr
  • zootropolis toys41K/yr
  • zootopia toys17K/yr
  • zootropolis 2 toys7K/yr
  • zootopia 2 toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Zootropolis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%

actually feels a bit bigger than I expected for something described as medium

which is significantly smaller than is being claimed in the product description

Stickers are a little smaller than I was expecting

Value For Money6%+0.77

very overpriced for what it is

Stiffness3%−0.02

which gets stiff after a while

Ease Of Cleaning3%−0.01

over time does look messy

Love

Value For Money19%+0.77

Worth the price

Value for money

Good price

Soft Feel11%

Well made soft toy that my grandson loves

Soft

Her cream hair is very soft

Quality-Overall10%+0.96

Very well made figures that have moveable parts

Great quality

its made well

Advertised Vs Actual Product9%+0.86

As expected

Exactly what I hoped it would be

Item as described

Size-Overall8%

I think it's a good size

The sizing seems accurate

The size is also good – not too big

Return

0.8% Return rate 50% Fixable by listing

Size-Overall43%▆▆█▇▆█

actually feels a bit bigger than I expected for something described as medium

which is significantly smaller than is being claimed in the product description

Stickers are a little smaller than I was expecting

Quality-Overall14%▁▁▄█▁▁
Functionality-Overall9%▁█▃▁▁▁
Gifting Purpose7%▁▁▁▁▁█
Defective Material/Parts3%█▁▁▁▁▁

FAQ

Common Zootropolis questions

Answered from the same tracked data.