zootropolis
Skip itSoft demand (-79.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible34.81avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£16.30avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.48–£25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 586K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, zootropolis is a £99K/yr Amazon United Kingdom market (586K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
zootropolis market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £98K–£130K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #647
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 84%
- Out of stock
- 22.3%
- Avg brand age
- 26 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
0%
- Disney90%
- Disney Store5%
- tonies3%
- Niudazao2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 29 weeks — -79.0% search growth over the last 90 days.Top zootropolis search terms
- zootropolis 2399K/yr
- zootropolis117K/yr
- zootropolis toys41K/yr
- zootopia toys17K/yr
- zootropolis 2 toys7K/yr
- zootopia 2 toys4K/yr
Top zootropolis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Pyjamas Zootropolis Girls Pyjamas Judy Hopps Kids Pjs Zootopia Long Sleeve Girls Pyjama Sets Pink 9-10 Years
Disney£13.574.6★34 rev
Disney Onesie For Kids Zootropolis Girls Onesie Judy Hopps Kids Onesies Fleece Girls Pyjamas Blue 8-9 Years
Disney£23.174.4★30 rev
Disney Onesie For Kids Zootropolis Girls Onesie Judy Hopps Kids Onesies Fleece Girls Pyjamas Blue 9-10 Years
Disney£21.934.4★30 rev
Disneys Zootropolis 2 Adventure 5-Pack - Articulated 3 Figures with 2 Undercover Characters - Collectors Series - Suitable for Ages 4+
Disney£17.404.5★57 rev
Disney Pjs Zootropolis Womens Pyjamas Judy Hopps Cotton Pyjamas Womens Nightwear Zootopia Ladies Pjs Green Small
Disney£13.824.8★18 rev
Newest
by launch date
103Pcs Zootropolis 2 Stickers Vinyl Waterproof Anime Character Sticker for Laptop Guitar Water Bottle
Niudazao£5.484 rev
Disney Store Official Gazelle Small Soft Toy Zootropolis 2 Plush Figure in Pink Outfit with Fringe & Leg Warmers 20cm
Disney Store£20.1630 rev
Disney Pjs Zootropolis Womens Pyjamas Judy Hopps Cotton Pyjamas Womens Nightwear Zootopia Ladies Pjs Green Small
Disney£13.8218 rev
Disney Pyjamas Zootropolis Girls Pyjamas Judy Hopps Kids Pjs Zootopia Long Sleeve Girls Pyjama Sets Pink 9-10 Years
Disney£13.5734 rev
Disney Pjs Zootropolis Boys Pyjamas Zootopia Kids Pyjamas Judy Hopps Boys Pyjama Sets Ages 5 To 13 Years Blue 8-9 Years
Disney£13.2731 rev
Trending
90-day click momentumDisney Onesie For Kids Zootropolis Girls Onesie Judy Hopps Kids Onesies Fleece Girls Pyjamas Blue 9-10 Years
Disney£21.934.4★
Disney Pyjamas Zootropolis Girls Pyjamas Judy Hopps Kids Pjs Zootopia Long Sleeve Girls Pyjama Sets Pink 10-11 Years
Disney£12.984.6★
Disney Onesie For Kids Zootropolis Girls Onesie Judy Hopps Kids Onesies Fleece Girls Pyjamas Blue 8-9 Years
Disney£23.174.4★
Disney Zootropolis Boys Onesie Zootopia Nick Wilde Kids Onesie Fleece Kids Onesies 9-10 Years Brown
Disney£20.344.5★
Disney Jumper Zootropolis Boys Sweatshirt Nick Wilde Kids Jumper Cotton Boys Clothes 10-11 Years Blue
Disney£8.094.5★
What buyers say about zootropolis
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Well made soft toy that my grandson loves”
“Very well made figures that have moveable parts”
“As expected”
“I think it's a good size”
“Perfect gift”
“My kids like the wide variety of the cute colourful Zootopia 2 characters”
“so she was instantly excited when she saw it”
“Great quality print & fabric”
“the stitching looks neat”
What buyers complain about
“actually feels a bit bigger than I expected for something described as medium”
“very overpriced for what it is”
“which gets stiff after a while”
“over time does look messy”
Top return reasons
Common questions
- Is zootropolis profitable to sell on Amazon United Kingdom?
- The niche generates £99K/yr across 31 tracked products. 2 of 31 products launched in the last 360 days are still selling. 90-day search growth is -79.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the zootropolis niche?
- 4 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in zootropolis?
- Top complaints mined from reviews: Size-Overall, Value For Money, Stiffness. The return rate is 0.8%.
- What does it cost to enter the zootropolis niche?
- Listings span £5.48–£25.33; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.