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Zootropolis

soft demand (-79.0% this quarter) — Zootropolis doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 25Growth 0Conversion 13Competition 65Returns 96Price range 52Avg price 78Brand share 0Review moat 98Quality gap 27
This niche Category average

Is Zootropolis profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Zootropolis is a £99K/yr Amazon United Kingdom market (586K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Zootropolis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -79.0% over the last 90 days and 1.0% of searches end in a purchase.

£99K

revenue / yr

Units sold / yr8K
Search volume / yr-79.0%586K
Conversion rate1.0%
Avg price£16.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 26
Top-5 product click share46%
Open market0%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement84%
New entrants (1y)31· 2 succeeded
Avg rating4.6★
Avg reviews35

Top Zootropolis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

0%

  • Disney90%
  • Disney Store5%
  • tonies3%
  • Niudazao2%
  • Open — no brand owns it (0%)

Zootropolis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume586KCVR1.0%Products31Brands4Top 5 Brands100%OOS Rate22.3%Rating4.6★Reviews35Avg BSR#647
50K30KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Zootropolis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zootropolis 2399K/yr
  • zootropolis117K/yr
  • zootropolis toys41K/yr
  • zootopia toys17K/yr
  • zootropolis 2 toys7K/yr
  • zootopia 2 toys4K/yr

What reviews say buyers love and hate about Zootropolis

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Value For Money19%

Worth the price

Soft Feel11%

Well made soft toy that my grandson loves

Quality-Overall10%

Very well made figures that have moveable parts

Advertised Vs Actual Product9%

As expected

Size-Overall8%

I think it's a good size

What buyers complain about

46% of reviews
Size-Overall34%

actually feels a bit bigger than I expected for something described as medium

Value For Money6%

very overpriced for what it is

Stiffness3%

which gets stiff after a while

Ease Of Cleaning3%

over time does look messy

Zootropolis return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Quality-Overall
14%
3Functionality-Overall
9%
4Gifting Purpose
7%
5Defective Material/Parts
3%

Common Zootropolis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zootropolis 39/100 on Amazon United Kingdom — Skip it. The niche generates £99K/yr across 31 tracked products. 2 of 31 products launched in the last 360 days are still selling. Search demand moved -79.0% over the last 90 days.
Zootropolis buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Stiffness, the themes mined from the niche's reviews. Its return rate is 0.8%.