Zootropolis
FailDemand is soft, at -79.0% this quarter, so Zootropolis is a Fail.
- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £99K/yr586K searches / yr
- 90-day growth
- -79.0%search demand this quarter
- Competition
- 46%top-5 click share · 4 brands · 26 sellers
Flapen Score
Zootropolis against its category
The dotted line is the Fashion average. Past it, Zootropolis is stronger. Inside it, weaker.
Market
The Zootropolis market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zootropolis 586K times last year and spent an estimated £99K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 586K
- Growth, 90 days vs prior 90
- -79.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £99Ka year
- Top search term
- zootropolis 2399K searches a year
02 · Price
A sale here is worth £16.30.
Listings sell for £16.30 on average, from £5.48 to £25.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.30 that is £2K to £4K a year per listing.
- Average price
- £16.30inside the $15 to $100 sweet spot
- Price range
- £5.48–£25.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #647 within Boys. It carries 35 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 90%
- Out of stock, average day
- 22.3%
- Average rank
- #647in Boys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 35per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 31 launches as successful.
31 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Zootropolis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney Pyjamas Zootropolis Girls Pyjamas Judy Hopps Kids Pjs Zootopia Long Sleeve Girls Pyjama Sets Pink 9-10 Years
- Price
- £13.57
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 9mo ago

Disney Onesie For Kids Zootropolis Girls Onesie Judy Hopps Kids Onesies Fleece Girls Pyjamas Blue 8-9 Years
- Price
- £23.17
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 9mo ago

Disney Onesie For Kids Zootropolis Girls Onesie Judy Hopps Kids Onesies Fleece Girls Pyjamas Blue 9-10 Years
- Price
- £21.93
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 9mo ago

Disneys Zootropolis 2 Adventure 5-Pack - Articulated 3 Figures with 2 Undercover Characters - Collectors Series - Suitable for Ages 4+
- Price
- £17.40
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 9mo ago

Disney Pjs Zootropolis Womens Pyjamas Judy Hopps Cotton Pyjamas Womens Nightwear Zootopia Ladies Pjs Green Small
- Price
- £13.82
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 9mo ago
Trending
90-day click momentum
Disney Onesie For Kids Zootropolis Girls Onesie Judy Hopps Kids Onesies Fleece Girls Pyjamas Blue 9-10 Years
- Price
- £21.93
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 9mo ago

Disney Pyjamas Zootropolis Girls Pyjamas Judy Hopps Kids Pjs Zootopia Long Sleeve Girls Pyjama Sets Pink 10-11 Years
- Price
- £12.98
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 9mo ago

Disney Onesie For Kids Zootropolis Girls Onesie Judy Hopps Kids Onesies Fleece Girls Pyjamas Blue 8-9 Years
- Price
- £23.17
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 9mo ago

Disney Zootropolis Boys Onesie Zootopia Nick Wilde Kids Onesie Fleece Kids Onesies 9-10 Years Brown
- Price
- £20.34
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 9mo ago

Disney Jumper Zootropolis Boys Sweatshirt Nick Wilde Kids Jumper Cotton Boys Clothes 10-11 Years Blue
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 9mo ago
Newest
by launch date
103Pcs Zootropolis 2 Stickers Vinyl Waterproof Anime Character Sticker for Laptop Guitar Water Bottle
- Price
- £5.48
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Disney Store Official Gazelle Small Soft Toy Zootropolis 2 Plush Figure in Pink Outfit with Fringe & Leg Warmers 20cm
- Price
- £20.16
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 7mo ago

Disney Pjs Zootropolis Womens Pyjamas Judy Hopps Cotton Pyjamas Womens Nightwear Zootopia Ladies Pjs Green Small
- Price
- £13.82
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 9mo ago

Disney Pyjamas Zootropolis Girls Pyjamas Judy Hopps Kids Pjs Zootopia Long Sleeve Girls Pyjama Sets Pink 9-10 Years
- Price
- £13.57
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 9mo ago

Disney Pjs Zootropolis Boys Pyjamas Zootopia Kids Pyjamas Judy Hopps Boys Pyjama Sets Ages 5 To 13 Years Blue 8-9 Years
- Price
- £13.27
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
0%
- Disney90%
- Disney Store5%
- tonies3%
- Niudazao2%
- Open — no brand owns it (0%)
Demand
Zootropolis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 12.4× · 7 of 12 months tracked
Search terms
Top Zootropolis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zootropolis 2399K/yr
- zootropolis117K/yr
- zootropolis toys41K/yr
- zootopia toys17K/yr
- zootropolis 2 toys7K/yr
- zootopia 2 toys4K/yr
Reviews and returns
What reviews say buyers love and hate about Zootropolis
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
actually feels a bit bigger than I expected for something described as medium
which is significantly smaller than is being claimed in the product description
Stickers are a little smaller than I was expecting
very overpriced for what it is
which gets stiff after a while
over time does look messy
Love
Worth the price
Value for money
Good price
Well made soft toy that my grandson loves
Soft
Her cream hair is very soft
Very well made figures that have moveable parts
Great quality
its made well
As expected
Exactly what I hoped it would be
Item as described
I think it's a good size
The sizing seems accurate
The size is also good – not too big
Return
0.8% Return rate 50% Fixable by listing
actually feels a bit bigger than I expected for something described as medium
which is significantly smaller than is being claimed in the product description
Stickers are a little smaller than I was expecting
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zootropolis questions
Answered from the same tracked data.









