Zog Toy
FailShoppers spend only $27K a year here, so Zog Toy is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £27K/yr42K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 60 sellers
Flapen Score
Zog Toy against its category
The dotted line is the Fashion average. Past it, Zog Toy is stronger. Inside it, weaker.
Market
The Zog Toy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zog Toy 42K times last year and spent an estimated £27K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £27Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- zog toy16K searches a year
02 · Price
A sale here is worth £14.07.
Listings sell for £14.07 on average, from £3.57 to £33.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.07 that is £0 to £1K a year per listing.
- Average price
- £14.07under the $15 to $100 sweet spot
- Price range
- £3.57–£33.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #831 within Boys. It carries 297 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 63%
- Out of stock, average day
- 5.7%
- Average rank
- #831in Boys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 297per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Zog Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zog the dragon 9inch Plush Soft Toy Orange
- Price
- £15.70
- Rating
- 4.8/5
- Reviews
- 2,733
- Age
- 8y ago

Zog Boys Onesie Hooded Dragon Onesie With 3D Ears Boys All In One Pyjamas Kids Onesies With Hood Orange 5-6 Years
- Price
- £21.75
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

WOW! STUFF Zog and the Flying Doctors Story Time Set | Collectable Articulated Character Action Figures | Official Toys and Gifts from The Julia Donaldson and Axel Scheffler Books and Films
- Price
- £29.72
- Rating
- 3.6/5
- Reviews
- 321
- Age
- 6y ago

Zog Boys Onesie Hooded Dragon Onesie With 3D Ears Boys All In One Pyjamas Kids Onesies With Hood Orange 18-24 Months
- Price
- £22.07
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

Zog Boys Pyjamas | Long Sleeve Kids Pyjamas | Dragon Boys Pyjama Sets | Orange 5-6 Years
- Price
- £11.13
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1y ago
Trending
90-day click momentum
Zog Boys Onesie Hooded Dragon Onesie With 3D Ears Boys All In One Pyjamas Kids Onesies With Hood Orange 18-24 Months
- Price
- £22.07
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

Zog Boys Onesie Hooded Dragon Onesie With 3D Ears Boys All In One Pyjamas Kids Onesies With Hood Orange 5-6 Years
- Price
- £21.75
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

Zog T Shirt | Boys T-Shirts | Julia Donaldson Books Boys Tshirt | White 6-7 Years
- Price
- £9.73
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Zog T Shirt | Boys T-Shirts | Julia Donaldson Books Boys Tshirt | White 7-8 Years
- Price
- £9.81
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Zog Boys Pyjamas | Long Sleeve Kids Pyjamas | Dragon Boys Pyjama Sets | Orange 5-6 Years
- Price
- £11.13
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
Zog Boys Onesie Hooded Dragon Onesie With 3D Ears Boys All In One Pyjamas Kids Onesies With Hood Orange 5-6 Years
- Price
- £21.75
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

Zog Boys Onesie Hooded Dragon Onesie With 3D Ears Boys All In One Pyjamas Kids Onesies With Hood Orange 18-24 Months
- Price
- £22.07
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

Zog Boys Onesie Hooded Dragon Onesie With 3D Ears Boys All In One Pyjamas Kids Onesies With Hood Orange 2-3 Years
- Price
- £21.99
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

Zog Boys Pyjamas | Long Sleeve Kids Pyjamas | Dragon Boys Pyjama Sets | Orange 5-6 Years
- Price
- £11.13
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1y ago

Aurora 61617 Zog Princess Pearl 12In Soft Toy Multicolour
- Price
- £15.45
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
60
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- AURORA44%
- Zog37%
- WOW! STUFF8%
- Ravensburger4%
- tonies3%
- PLAYPRESS2%
- Open — no brand owns it (1 brand, 2%)
Demand
Zog Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Zog Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zog toy16K/yr
- zog toys12K/yr
- zog teddy11K/yr
- zog soft toy4K/yr
Reviews and returns
What reviews say buyers love and hate about Zog Toy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
good quality too however the sizing is not really great
my 7 year old is very tall so couldn't size up
It still quite tight fit
break with the slightest uses
will break within a few weeks of play
Breaks easily
expensive
really disappointing especially given the price
theyre extortionately priced given the size
Brittle plastic
Durability =0 they are flimsy when they arrive
The quality is very poor
Love
The quality of the toy is great
Good quality
Good quality jigsaw puzzle
Enjoyable
My granddaughter loved this toy
These are very nice puzzles
Good size
a great size for toddler cuddles
the size is perfect for young up
Lovely and soft
Fab little soft toy
Soft and cuddly favourite toy
This gift made my granddaughter so happy
What a beautiful gift for my granddaughter
so perfect gift for her
Return
0.6% Return rate 63% Fixable by listing
good quality too however the sizing is not really great
my 7 year old is very tall so couldn't size up
It still quite tight fit
The quality is very poor
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zog Toy questions
Answered from the same tracked data.









