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Zoey Kpop Demon Hunters Costume

Fail

Demand is soft, at -70.6% this quarter, so Zoey Kpop Demon Hunters Costume is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£129K/yr412K searches / yr
90-day growth
-70.6%search demand this quarter
Competition
49%top-5 click share · 11 brands · 31 sellers

Flapen Score

Zoey Kpop Demon Hunters Costume against its category

The dotted line is the Fashion average. Past it, Zoey Kpop Demon Hunters Costume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zoey Kpop Demon Hunters Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zoey Kpop Demon Hunters Costume 412K times last year and spent an estimated £129K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -70.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-70.6%
Conversion, latest week
1.5%
Market size, estimated
£129Ka year
Top search term
zoey kpop demon hunters costume219K searches a year

02 · Price

A sale here is worth £20.67.

Listings sell for £20.67 on average, from £4.09 to £31.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.67 that is £0 to £2K a year per listing.

Average price
£20.67inside the $15 to $100 sweet spot
Price range
£4.09–£31.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #393 within Girls. It carries 45 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
94%
Out of stock, average day
25.4%
Average rank
#393in Girls
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
45per listing
Listings tracked
32

04 · Newcomers

Amazon counts 6 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Zoey Kpop Demon Hunters Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11

Sellers

31

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

7%

  • Kitimi37%
  • Rubies21%
  • KPop Demon Hunters20%
  • nezafly6%
  • HDAKDDHG4%
  • Atorcher4%
  • Open — no brand owns it (5 brands, 7%)

Demand

Zoey Kpop Demon Hunters Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 67.9× · 10 of 12 months tracked

Search terms

Top Zoey Kpop Demon Hunters Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zoey kpop demon hunters costume219K/yr
  • zoe kpop demon hunters costume39K/yr
  • zoey costume26K/yr
  • kpop demon hunters costume zoey54K/yr
  • k pop demon hunters costume zoey35K/yr
  • kpop demon hunters zoey costume20K/yr
  • zoey kpop demon hunters costume kids18K/yr

Reviews and returns

What reviews say buyers love and hate about Zoey Kpop Demon Hunters Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.11

Very poor quality control

Very cheap quality

Not happy with quality

Value For Money19%−0.23

cheaper else where

maybe a tad expensive for what you get

Way over priced

Size-Overall17%+1.89

the sizing is way off

too big

small

Material Quality8%−0.13

Very cheap material

Very synthetic feel to it

Very thin cheap material not the best

Thickness3%+0.30

Was thin material

very thin plastic - I dare say they wont last long

Love

Quality-Overall22%−0.11

They are well made, nicely assembled, and at just £7.99. at the time of review., theyre an absolute bargain

Amazing quality and realistic plastic daggers

Excellent quality

Size-Overall22%+1.89

it fits perfectly

Excellent costume, true to size

The sizing was good for the age range

Value For Money8%−0.23

worth it

Beautiful and good value for money

good value for money

Gifting Purpose7%+0.79

Theyd make a great gift for fans of Zoey

Great gift

Granddaughter birthday present

Material Quality6%−0.13

high-quality PVC

Good Material

Because theyre plastic, theyre also a safer option for crowded events compared to heavier materials

Return

2.2% Return rate 78% Fixable by listing

Size-Overall74%▇▇▇███

the sizing is way off

too big

small

Quality-Overall14%█▄▅▆▅▄

Very poor quality control

Very cheap quality

Not happy with quality

Material Quality4%▁█▆▃▄▁

Very cheap material

Very synthetic feel to it

Very thin cheap material not the best

Advertised Vs Actual Product3%█▄▅▂▅▁

Nothing like the pics

Not really sequins! Based on the images, I was expecting the outfit to have real sequins on it, rather than a print of sequins.

Value For Money1%▁█▆▁▁▆

cheaper else where

maybe a tad expensive for what you get

Way over priced

FAQ

Common Zoey Kpop Demon Hunters Costume questions

Answered from the same tracked data.