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Zelda Merchandise

Fail

Shoppers spend an estimated $17K a year here, so Zelda Merchandise is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£17K/yr83K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
55%top-5 click share · 20 brands · 120 sellers

Flapen Score

Zelda Merchandise against its category

The dotted line is the Fashion average. Past it, Zelda Merchandise is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zelda Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zelda Merchandise 83K times last year and spent an estimated £17K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
1.4%
Market size, estimated
£17Ka year
Peak month
December5.5× the quietest month
Top search term
legend of zelda merchandise9K searches a year

02 · Price

A sale here is worth £13.95.

Listings sell for £13.95 on average, from £4.47 to £38.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.95 that is £0 to £1K a year per listing.

Average price
£13.95under the $15 to $100 sweet spot
Price range
£4.47–£38.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #795 within Boys. It carries 738 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
6.7%
Average rank
#795in Boys
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
29

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Zelda Merchandise products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£829£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

120

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 91%

Open market

29%

  • Snapit21%
  • The Legend of Zelda18%
  • Paladone16%
  • Pyramid International8%
  • WZMPA4%
  • Mattel Games4%

Demand

Zelda Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Zelda Merchandise search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • legend of zelda merchandise9K/yr
  • zelda merch16K/yr
  • zelda gifts23K/yr
  • zelda merchandise22K/yr
  • zelda toys9K/yr
  • legend of zelda merch5K/yr

Reviews and returns

What reviews say buyers love and hate about Zelda Merchandise

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Design-Overall”
17%of negative reviews mention “Value For Money”
1.4%of orders come back
“Lego is costly”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Zelda Merchandise questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data