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Zelda Merchandise

Fail

Shoppers spend only $17K a year here, so Zelda Merchandise is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£17K/yr83K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
55%top-5 click share · 20 brands · 120 sellers

Flapen Score

Zelda Merchandise against its category

The dotted line is the Fashion average. Past it, Zelda Merchandise is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zelda Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zelda Merchandise 83K times last year and spent an estimated £17K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
1.4%
Market size, estimated
£17Ka year
Peak month
December5.5× the quietest month
Top search term
legend of zelda merchandise9K searches a year

02 · Price

A sale here is worth £13.95.

Listings sell for £13.95 on average, from £4.47 to £38.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.95 that is £0 to £1K a year per listing.

Average price
£13.95under the $15 to $100 sweet spot
Price range
£4.47–£38.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #795 within Boys. It carries 738 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
6.7%
Average rank
#795in Boys
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Zelda Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£829£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

120

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

29%

  • Snapit21%
  • The Legend of Zelda18%
  • Paladone16%
  • Pyramid International8%
  • WZMPA4%
  • Mattel Games4%

Demand

Zelda Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Zelda Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • legend of zelda merchandise9K/yr
  • zelda merch16K/yr
  • zelda gifts23K/yr
  • zelda merchandise22K/yr
  • zelda toys9K/yr
  • legend of zelda merch5K/yr

Reviews and returns

What reviews say buyers love and hate about Zelda Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.01

Lego is costly

Far too costly

I do think the full retail price is too high though

Tune Retention11%−0.11

It is out of tune

Out of tune and bad sound quality

Bad tuning

Size-Overall7%−0.04

isnt particularly big

Its a much smaller set than I expected for the price

Smaller than anticipated the box is the same size as the image on my phone I held it up against the image on my phone

Ease Of Use5%−0.03

Could not use

Not usable

Sharpness5%−0.04

Quite sharp despite being plastic

Love

Design-Overall17%+0.48

looks great once built

Great build

the korok designs are pretty spot on

Quality-Overall12%+0.19

the quality is exactly what youd expect from LEGO

Great quality bottle

Excellent quality

Fun/Entertainment Experience9%+0.92

Really fun build

Great fun

Great fun for the whole family

Gifting Purpose8%+0.74

Great gift

Got as a Christmas gift

Great gift, my mate loved it

Value For Money8%−0.01

brilliant price

Value for money

worth the price

Return

1.4% Return rate 13% Fixable by listing

Gifting Purpose25%█▃█▄▇▆
Defective Material/Parts13%█▂▇▄█▁
Value For Money12%▅█▆▁▃▁

Lego is costly

Far too costly

I do think the full retail price is too high though

Tune Retention7%▃▇▇█▁▅

It is out of tune

Out of tune and bad sound quality

Bad tuning

Advertised Vs Actual Product5%▄▁▁█▁▁

FAQ

Common Zelda Merchandise questions

Answered from the same tracked data.