Yoshi
FailShoppers spend an estimated $35K a year here, so Yoshi is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £35K/yr97K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 47 sellers
Flapen Score
Yoshi against its category
The dotted line is the Fashion average. Past it, Yoshi is stronger. Inside it, weaker.
Market
The Yoshi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yoshi 97K times last year and spent an estimated £35K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £35Ka year
- Top search term
- yoshi90K searches a year
02 · Price
A sale here is worth £16.76.
Listings sell for £16.76 on average, from £7.16 to £49.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.76 that is £0 to £2K a year per listing.
- Average price
- £16.76inside the $15 to $100 sweet spot
- Price range
- £7.16–£49.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #215 within Boys. It carries 432 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 88%
- Out of stock, average day
- 7.7%
- Average rank
- #215in Boys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 432per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Yoshi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Super Mario Nintendo Unisex Kids Wearable Blanket Hoodie | Childrens Green Hooded Pullover with Yoshi Character Graphics | Sherpa Lined Video Game Loungewear with Pockets for Boys and Girls
- Price
- £20.45
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Hoodie For Boys | Luigi Yoshi Toad Boys Hoodie | Gaming Hoodie For Kids | Official Merchandise | Red 5-6 Years (smhd6589)
- Price
- £14.72
- Rating
- 4.7/5
- Reviews
- 580
- Age
- 2y ago

The Super Mario Galaxy Movie Yoshi 5 Action Figure with Accessory
- Price
- £16.46
- Rating
- 4.7/5
- Reviews
- 742
- Age
- 5mo ago

Simba Toys Plush Yoshi Suitable from the First Months of Age 20 cm (109231009YOS)
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 2,073
- Age
- 5y ago
Trending
estimated 90-day click momentum
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

Hatchin Yoshi from The Super Mario Galaxy Movie Interactive Yoshi Egg Action Figure with Sounds Ages 4 and Up Batteries Included
- Price
- £49.67
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 11-12 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 8-9 Years
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Newest
by launch date
Hatchin Yoshi from The Super Mario Galaxy Movie Interactive Yoshi Egg Action Figure with Sounds Ages 4 and Up Batteries Included
- Price
- £49.67
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1mo ago

Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 11-12 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 8-9 Years
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
47
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
12%
- Super Mario53%
- Super Mario Bros.13%
- Jakks Pacific8%
- Simba5%
- THE SUPER MARIO BROS. MOVIE5%
- Carrera4%
- Open — no brand owns it (4 brands, 12%)
Demand
Yoshi search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Yoshi
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoshi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









