yoshi
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great£7.16–£49.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.76avg listing price — sweet spot $15–$100
Review moat
Great431.82avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 97K searches
According to Flapen's Amazon United Kingdom niche tracking, yoshi is a £35K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
yoshi market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £25K–£34K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 71%
- Out of stock
- 7.7%
- Avg brand age
- 40 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
47
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
12%
- Super Mario53%
- Super Mario Bros.13%
- Jakks Pacific8%
- Simba5%
- THE SUPER MARIO BROS. MOVIE5%
- Carrera4%
- Open — no brand owns it (4 brands, 12%)
Demand
Weekly Amazon search volume, last 12 weeks — +1.6% search growth over the last 90 days.Top yoshi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Super Mario Nintendo Unisex Kids Wearable Blanket Hoodie | Childrens Green Hooded Pullover with Yoshi Character Graphics | Sherpa Lined Video Game Loungewear with Pockets for Boys and Girls
Super Mario£20.454.7★21 rev
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
Super Mario£9.914.6★22 rev
Super Mario Hoodie For Boys | Luigi Yoshi Toad Boys Hoodie | Gaming Hoodie For Kids | Official Merchandise | Red 5-6 Years (smhd6589)
Super Mario Bros.£14.724.7★580 rev
The Super Mario Galaxy Movie Yoshi 5 Action Figure with Accessory
Jakks Pacific£16.464.7★742 rev
Simba Toys Plush Yoshi Suitable from the First Months of Age 20 cm (109231009YOS)
Simba£9.924.6★2,073 rev
Newest
by launch date
Hatchin Yoshi from The Super Mario Galaxy Movie Interactive Yoshi Egg Action Figure with Sounds Ages 4 and Up Batteries Included
Hatchin’ Yoshi£49.6748 rev
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
Super Mario£20.1216 rev
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
Super Mario£9.9122 rev
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 11-12 Years
Super Mario£9.9122 rev
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 8-9 Years
Super Mario£9.9922 rev
Trending
90-day click momentumSuper Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
Super Mario£20.124.6★
Hatchin Yoshi from The Super Mario Galaxy Movie Interactive Yoshi Egg Action Figure with Sounds Ages 4 and Up Batteries Included
Hatchin’ Yoshi£49.674.6★
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 11-12 Years
Super Mario£9.914.6★
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 8-9 Years
Super Mario£9.994.6★
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
Super Mario£9.914.6★
What buyers say about yoshi
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fun hatching toy”
“This is great value”
“Exactly as expected, love it”
“The toy feels solid”
“is a good size for small hands”
“Great gift, good quality”
“Soft to the touch”
“Worth a buy for the Yoshi fans at winter time”
“Comfy”
What buyers complain about
“Bigger than expected”
“Poor quality”
“WHILST a nicely made toy I do feel it is expensive for what it is”
“Fragile”
“some of the colours on the transfer have faded really badly and gone white, so its disappointing”
“Small parts”
“Stopped working after half an hour”
“he is very loud”
Top return reasons
Common questions
- Is yoshi profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 17 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the yoshi niche?
- 10 brands and 47 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in yoshi?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.5%.
- What does it cost to enter the yoshi niche?
- Listings span £7.16–£49.67; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.