Yoshi
a small market ($35K/yr) — Yoshi doesn't clear our bar today.
Flapen Score
Is Yoshi profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yoshi is a £35K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Yoshi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.6% over the last 90 days and 2.1% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Yoshi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Super Mario Nintendo Unisex Kids Wearable Blanket Hoodie | Childrens Green Hooded Pullover with Yoshi Character Graphics | Sherpa Lined Video Game Loungewear with Pockets for Boys and Girls
- Price
- £20.45
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Super Mario Hoodie For Boys | Luigi Yoshi Toad Boys Hoodie | Gaming Hoodie For Kids | Official Merchandise | Red 5-6 Years (smhd6589)
- Price
- £14.72
- Rating
- 4.7/5
- Reviews
- 580
- Age
- 2y ago
The Super Mario Galaxy Movie Yoshi 5 Action Figure with Accessory
- Price
- £16.46
- Rating
- 4.7/5
- Reviews
- 742
- Age
- 5mo ago
Simba Toys Plush Yoshi Suitable from the First Months of Age 20 cm (109231009YOS)
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 2,073
- Age
- 5y ago
Trending
90-day click momentum
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago
Hatchin Yoshi from The Super Mario Galaxy Movie Interactive Yoshi Egg Action Figure with Sounds Ages 4 and Up Batteries Included
- Price
- £49.67
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1mo ago
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 11-12 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 8-9 Years
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Newest
by launch dateHatchin Yoshi from The Super Mario Galaxy Movie Interactive Yoshi Egg Action Figure with Sounds Ages 4 and Up Batteries Included
- Price
- £49.67
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1mo ago
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 11-12 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 8-9 Years
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
47
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
12%
- Super Mario53%
- Super Mario Bros.13%
- Jakks Pacific8%
- Simba5%
- THE SUPER MARIO BROS. MOVIE5%
- Carrera4%
- Open — no brand owns it (4 brands, 12%)
Yoshi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Yoshi
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good quality”
“Fun hatching toy”
“This is great value”
“Exactly as expected, love it”
“The toy feels solid”
What buyers complain about
82% of reviews“Bigger than expected”
“Poor quality”
“WHILST a nicely made toy I do feel it is expensive for what it is”
“Fragile”
“some of the colours on the transfer have faded really badly and gone white, so its disappointing”
Yoshi return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yoshi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
