Yoshi
FailShoppers spend only $35K a year here, so Yoshi is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £35K/yr97K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 47 sellers
Flapen Score
Yoshi against its category
The dotted line is the Fashion average. Past it, Yoshi is stronger. Inside it, weaker.
Market
The Yoshi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yoshi 97K times last year and spent an estimated £35K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £35Ka year
- Top search term
- yoshi90K searches a year
02 · Price
A sale here is worth £16.76.
Listings sell for £16.76 on average, from £7.16 to £49.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.76 that is £0 to £2K a year per listing.
- Average price
- £16.76inside the $15 to $100 sweet spot
- Price range
- £7.16–£49.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #215 within Boys. It carries 432 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 88%
- Out of stock, average day
- 7.7%
- Average rank
- #215in Boys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 432per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Yoshi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Super Mario Nintendo Unisex Kids Wearable Blanket Hoodie | Childrens Green Hooded Pullover with Yoshi Character Graphics | Sherpa Lined Video Game Loungewear with Pockets for Boys and Girls
- Price
- £20.45
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Hoodie For Boys | Luigi Yoshi Toad Boys Hoodie | Gaming Hoodie For Kids | Official Merchandise | Red 5-6 Years (smhd6589)
- Price
- £14.72
- Rating
- 4.7/5
- Reviews
- 580
- Age
- 2y ago

The Super Mario Galaxy Movie Yoshi 5 Action Figure with Accessory
- Price
- £16.46
- Rating
- 4.7/5
- Reviews
- 742
- Age
- 5mo ago

Simba Toys Plush Yoshi Suitable from the First Months of Age 20 cm (109231009YOS)
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 2,073
- Age
- 5y ago
Trending
90-day click momentum
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

Hatchin Yoshi from The Super Mario Galaxy Movie Interactive Yoshi Egg Action Figure with Sounds Ages 4 and Up Batteries Included
- Price
- £49.67
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 11-12 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 8-9 Years
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Newest
by launch date
Hatchin Yoshi from The Super Mario Galaxy Movie Interactive Yoshi Egg Action Figure with Sounds Ages 4 and Up Batteries Included
- Price
- £49.67
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1mo ago

Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 9-10 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 11-12 Years
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago

Super Mario Boys T Shirts Yoshi Boys T-Shirts Boys Clothes for Kids Blue 8-9 Years
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
47
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
12%
- Super Mario53%
- Super Mario Bros.13%
- Jakks Pacific8%
- Simba5%
- THE SUPER MARIO BROS. MOVIE5%
- Carrera4%
- Open — no brand owns it (4 brands, 12%)
Demand
Yoshi search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Yoshi
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than expected
smaller than I expected
it was so much bigger than expected
Poor quality
I expect better quality from a licensed product
WHILST a nicely made toy I do feel it is expensive for what it is
annoying and expensive
Rip off for the amount of money spent
Fragile
some of the colours on the transfer have faded really badly and gone white, so its disappointing
Love
Good quality
He is well made and very cute
Its appearance and quality is so different in a good way from your average collectible toy
Fun hatching toy
Great Experience
Great fun
This is great value
Brilliant and a good price
Exactly as expected, love it
The toy feels solid
the toy itself sturdily built
Return
0.5% Return rate 49% Fixable by listing
Bigger than expected
smaller than I expected
it was so much bigger than expected
Small parts
There some small parts within the egg
Stopped working after half an hour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoshi questions
Answered from the same tracked data.









