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Yoshi

Fail

Shoppers spend only $35K a year here, so Yoshi is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£35K/yr97K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
63%top-5 click share · 10 brands · 47 sellers

Flapen Score

Yoshi against its category

The dotted line is the Fashion average. Past it, Yoshi is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoshi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoshi 97K times last year and spent an estimated £35K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
2.1%
Market size, estimated
£35Ka year
Top search term
yoshi90K searches a year

02 · Price

A sale here is worth £16.76.

Listings sell for £16.76 on average, from £7.16 to £49.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.76 that is £0 to £2K a year per listing.

Average price
£16.76inside the $15 to $100 sweet spot
Price range
£7.16–£49.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #215 within Boys. It carries 432 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
7.7%
Average rank
#215in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Yoshi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

47

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • Super Mario53%
  • Super Mario Bros.13%
  • Jakks Pacific8%
  • Simba5%
  • THE SUPER MARIO BROS. MOVIE5%
  • Carrera4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Yoshi search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Yoshi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%+1.92

Bigger than expected

smaller than I expected

it was so much bigger than expected

Quality-Overall17%−0.04

Poor quality

I expect better quality from a licensed product

Value For Money15%−0.08

WHILST a nicely made toy I do feel it is expensive for what it is

annoying and expensive

Rip off for the amount of money spent

Strength6%−0.06

Fragile

Color6%−0.04

some of the colours on the transfer have faded really badly and gone white, so its disappointing

Love

Quality-Overall36%−0.04

Good quality

He is well made and very cute

Its appearance and quality is so different in a good way from your average collectible toy

Fun/Entertainment Experience15%+0.75

Fun hatching toy

Great Experience

Great fun

Value For Money9%−0.08

This is great value

Brilliant and a good price

Advertised Vs Actual Product6%+0.61

Exactly as expected, love it

Strength5%−0.06

The toy feels solid

the toy itself sturdily built

Return

0.5% Return rate 49% Fixable by listing

Size-Overall40%██▅▃▅▄

Bigger than expected

smaller than I expected

it was so much bigger than expected

Functionality-Overall10%▁▁▁▃▁█
Defective Material/Parts10%▁▁█▆▅▂

Small parts

There some small parts within the egg

Gifting Purpose6%▁▁▁▁█▁
Durability4%▁▁▁█▁▁

Stopped working after half an hour

FAQ

Common Yoshi questions

Answered from the same tracked data.