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yellowstone merchandise

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 10Growth 32Conversion 2Competition 64Returns 85Price range 61Avg price 79Brand share 29Review moat 75Quality gap 43

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great£16.55

avg listing price — sweet spot $15–$100

Review moat

Great498.24

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.46–£33.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£41K

£41K/yr · 1.4M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, yellowstone merchandise is a £41K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

yellowstone merchandise market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£25K–£33K
units × avg price
Conversion rate
0.2%
Avg BSR
#1,363
Page quality
0%
Prime
49%
Sponsored
90%
Out of stock
2.3%
Avg brand age
36 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

54

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 79%

Open market

11%

  • Y Yellowstone59%
  • Yellowstone15%
  • ZENTHACE7%
  • HYPESTFIT3%
  • Sxkayxr3%
  • Winning Moves2%
  • Open — no brand owns it (9 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +5.7% search growth over the last 90 days.
125K75KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.6×

Top yellowstone merchandise search terms

  • yellowstone1.2M/yr
  • yellowstone merchandise73K/yr
  • yellowston22K/yr
  • yellowstone t shirt10K/yr
  • yellow stone13K/yr
  • yellow stone merchandise6K/yr
  • yellowstone merchandise uk5K/yr
  • yellowstone clothing4K/yr
  • yellowstone merch2K/yr
  • yellostone888/yr
All search terms

Top yellowstone merchandise products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about yellowstone merchandise

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Alcohol Flavor12%

“Best bourbon on the market”

Value For Money8%

“The pricing is fair”

Gifting Purpose6%

“Great birthday present”

Comfort-Overall5%

“comfortable”

Taste-Overall5%

“Delicious, smooth bourbon, just perfect”

Size-Overall4%

“a great size”

Durability4%

“Good quality and durable”

Material Quality4%

“Very good quality material”

Washability2%

“if it washes nice”

What buyers complain about

Size-Overall25%

“Massively oversized”

Quality-Overall17%

“Cheap rip off product”

Sweat Resistance8%

“probably sweat discoloring”

Allergies8%

“very itchy”

Material Quality8%

“Lowest quality material”

Top return reasons

Size-Overall51%
Color14%
Material Quality10%
Quality-Overall6%
Advertised Vs Actual Product3%
Wrist Fit3%
Design-Overall3%
Shoulder Fit3%
Print Quality3%
Strap/String Quality1%

Common questions

Is yellowstone merchandise profitable to sell on Amazon United Kingdom?
The niche generates £41K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Skip it (43/100).
How competitive is the yellowstone merchandise niche?
15 brands and 54 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in yellowstone merchandise?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Sweat Resistance. The return rate is 1.5%.
When does demand for yellowstone merchandise peak?
Demand peaks in Jan–Feb–Mar; the busiest month runs 3.6× the quietest.
What does it cost to enter the yellowstone merchandise niche?
Listings span £3.46–£33.06; the average listing price is £16.55 (sweet spot $15–$100). The average incumbent carries 498 reviews — the moat a new listing must climb.