Is yellow t shirt profitable to sell on Amazon United Kingdom?

The niche generates £113K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +76.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the yellow t shirt niche?

14 brands and 60 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in yellow t shirt?

Top complaints mined from reviews: Quality-Overall, Color, Defective Material/Parts. The return rate is 0.7%.

When does demand for yellow t shirt peak?

Demand peaks in Jun–Jul–Oct–Nov; the busiest month runs 23.2× the quietest.

What does it cost to enter the yellow t shirt niche?

Listings span £3.52–£11.46; the average listing price is £6.65 (sweet spot $15–$100). The average incumbent carries 4,327 reviews — the moat a new listing must climb.

yellow t shirt

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($3.52–$11.46) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+76.9%

90-day search growth — must beat 0% to launch

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay£113K

£113K/yr · 597K searches

Review moat

Bad4,326.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.65

avg listing price — sweet spot $15–$100

Price range

Bad£3.52–£11.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, yellow t shirt is a £113K/yr Amazon United Kingdom market (597K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Jul–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

yellow t shirt market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £100K–£133K; units × avg price
Conversion rate: 2.9%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 1.6%
Avg brand age: 36 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

14%

Love My Fashions34%
Fruit of the Loom30%
Haloumoning7%
Himcus7%
Amazon Essentials5%
LILLUSORY3%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +76.9% search growth over the last 90 days.

Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 23.2×

Open Trend

Top yellow t shirt search terms

yellow t shirt244K/yr +40.2%2.5% conv.
yellow t shirt kids47K/yr +398.5%5.1% conv.
yellow top80K/yr +13.6%0.2% conv.
kids yellow tshirt13K/yr >1,000%6.1% conv.
boys yellow t shirt26K/yr +223.5%4.5% conv.
girls yellow t shirt23K/yr +152.2%2.5% conv.
yellow tshirt24K/yr +44.5%2.3% conv.
yellow tshirt kids16K/yr +129.7%5.3% conv.
mens yellow t shirt17K/yr +58.7%1.2% conv.
yellow t shirt girls12K/yr +147.2%1.9% conv.

All search terms

Top yellow t shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Love My Fashions Kids Value Weight Crew Neck Plain T-Shirt Short Sleeve Casual Tees for Boys Cotton Tops for Children Yellow

Love My Fashions£7.414.5★1,189 rev

Love My Fashions Kids Value Weight Crew Neck Plain T-Shirt Short Sleeve Casual Tees for Boys Cotton Tops for Children Yellow

Love My Fashions£7.454.5★1,189 rev

Fruit of the Loom Kids Original T-Shirt Single Yellow

Fruit of the Loom£3.644.5★956 rev

Fruit of the Loom Childrens/Kids Original Short Sleeve T-Shirt (7-8 Years) (Yellow)

Fruit of the Loom£3.654.4★12,665 rev

Fruit of the Loom Childrens/Kids Original Short Sleeve T-Shirt (5-6 Years) (Yellow)

Fruit of the Loom£3.614.4★12,665 rev

Newest

by launch date

Amazon Essentials Womens Regular-Fit Short-Sleeve Polo Shirt Pastel Yellow X-Large

Amazon Essentials£7.088,081 rev

2mo ago

Kids Heavyweight 100% Cotton Crew Neck Plain Blank T-Shirt Breathable Summer Tee Shirt Boys Girls Childrens School P.E. Gym Casual for Age 3-15 Years(Yellow 9-10 Years)

Himcus£8.3044 rev

4mo ago

TACVASEN Mens Plain T Shirts Crew Neck Short Sleeve Yellow T Shirt Basic Lightweight Soft Cotton Tops for Men UK Yellow L

TACVASEN£9.5642 rev

6mo ago

Haloumoning Boys T-Shirt Summer Short-Sleeved Tops Childrens Round Neck Plain Lightweight Shirts Casual Sports Basic Tops 5-14 Years Yellow 11-12 Years

Haloumoning£6.54148 rev

6mo ago

LILLUSORY Basic Going Out T Shirts for Women UK Summer Tops 2026 Crop Short Sleeve Slim Fit Tshirts Cute Gym Workout Clothes Yellow M

LILLUSORY£8.1263 rev

7mo ago

What buyers say about yellow t shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“True to size”

Quality-Overall19%

“The kids had no complaints”

Value For Money13%

“Good value for money”

Color11%

“a good colour”

Washability6%

“Good value for money washes well”

Brightness/Shine/Glow4%

“Very bright just as I needed”

Material Quality4%

“Nice cotton top”

Machine Wash Suitability3%

“Good value for money and washes well”

Exercise/Sports Suitability2%

“Great for sports day”

Shrinkage Resistance2%

“didnt shrink”

What buyers complain about

Quality-Overall22%

“Terrible Quality - Poor Sizing, Bad Fit, and Extremely Cheap Fabric”

Color13%

“Colour too bright”

Defective Material/Parts11%

“it is defective”

Material Quality8%

“Extremely Cheap Fabric”

Gap/Hole6%

“it has a hole under the arm already”

Stitch/Finish/Polish6%

“Stitching has come undone all along the hem after a few weeks of wear”

Transparency4%

“See through”

Size-Overall3%

“Poor Sizing”

Thickness3%

“Very thin cheap cotton”

Value For Money3%

“for £8:49 it's very bad”

Top return reasons

Size-Overall62%

Color16%

Quality-Overall4%

Advertised Vs Actual Product3%

Gap/Hole2%

Material Quality2%

Brightness/Shine/Glow2%

Length2%

Width1%

Stitch/Finish/Polish1%

Common questions

Is yellow t shirt profitable to sell on Amazon United Kingdom?: The niche generates £113K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +76.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the yellow t shirt niche?: 14 brands and 60 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in yellow t shirt?: Top complaints mined from reviews: Quality-Overall, Color, Defective Material/Parts. The return rate is 0.7%.
When does demand for yellow t shirt peak?: Demand peaks in Jun–Jul–Oct–Nov; the busiest month runs 23.2× the quietest.
What does it cost to enter the yellow t shirt niche?: Listings span £3.52–£11.46; the average listing price is £6.65 (sweet spot $15–$100). The average incumbent carries 4,327 reviews — the moat a new listing must climb.