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Yellow Socks

Fail

Shoppers spend only $22K a year here, so Yellow Socks is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£22K/yr81K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
39%top-5 click share · 28 brands · 36 sellers

Flapen Score

Yellow Socks against its category

The dotted line is the Fashion average. Past it, Yellow Socks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yellow Socks 81K times last year and spent an estimated £22K. The top 5 brands take 69% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
3.9%
Market size, estimated
£22Ka year
Top search term
yellow socks40K searches a year

02 · Price

A sale here is worth £6.85.

Listings sell for £6.85 on average, from £2.81 to £17.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £6.85 that is £0 to £685 a year per listing.

Average price
£6.85under the $15 to $100 sweet spot
Price range
£2.81–£17.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£685
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #319 within Boys. It carries 1,149 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
96%
Out of stock, average day
12.8%
Average rank
#319in Boys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,149per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Yellow Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£652£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

36

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

39%

Top 20: 80%

Open market

28%

  • ONESCK23%
  • Mysocks14%
  • ZAKIRA13%
  • Sock Snob10%
  • LION SPORTSWEAR9%
  • Wonky Line3%

Demand

Yellow Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar, Jun · busiest ÷ quietest = 3.4× · 8 of 12 months tracked

Search terms

Top Yellow Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow socks40K/yr
  • yellow socks kids21K/yr
  • yellow socks men6K/yr
  • yellow socks womens5K/yr
  • kids yellow socks8K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gap/Hole33%−0.20

Item was defective - had a hole in one of the socks

Size-Overall33%−0.04

These socks are a wee different in size

Shape/Style11%−0.02

Heel-Less Socks always look a bit odd to me

Value For Money11%−0.06

Price is a bit borderline

Love

Quality-Overall39%+4.18

Good quality sleeves

Good Quality

Excellent product, very pleased

Color19%+0.07

bright colour

Very bright, great colour

Nice bright Colour Designs

Value For Money11%−0.06

Good value for money

Good value

Value for money

Comfort-Overall10%−0.04

very comfortable

comfy

will wear again, very bright in colour and quite comfortable

Soft Feel5%

Soft material fit well

Return

1.2% Return rate 82% Fixable by listing

Color38%▃█▃▄▃▇
Size-Overall27%▇▁▄▃█▁

These socks are a wee different in size

Advertised Vs Actual Product11%▁▁██▄▆
Material Quality5%▁▁▁█▆▁
Quality-Overall4%▆█▁▁▁▁

FAQ

Common Yellow Socks questions

Answered from the same tracked data.