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Wwe Belt

Fail

Demand is soft, at -29.6% this quarter, so Wwe Belt is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£237K/yr227K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
55%top-5 click share · 9 brands · 128 sellers

Flapen Score

Wwe Belt against its category

The dotted line is the Fashion average. Past it, Wwe Belt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wwe Belt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wwe Belt 227K times last year and spent an estimated £237K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
2.3%
Market size, estimated
£237Ka year
Peak month
December2.5× the quietest month
Top search term
wwe belt128K searches a year

02 · Price

A sale here is worth £46.16.

Listings sell for £46.16 on average, from £4.42 to £163.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £46.16 that is £5K to £12K a year per listing.

Average price
£46.16inside the $15 to $100 sweet spot
Price range
£4.42–£163.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #1,394 within Boys. It carries 586 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
55%
Out of stock, average day
20.3%
Average rank
#1,394in Boys
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
586per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wwe Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£47K£71K£95K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

128

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

7%

  • WWE35%
  • Mattel27%
  • WELL PERFORM13%
  • Igloo7%
  • Ringside7%
  • Generic5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Wwe Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Wwe Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wwe belt128K/yr
  • wrestling belt17K/yr
  • wwe championship belt15K/yr
  • wwe belts12K/yr
  • wwe belts for kids14K/yr
  • wwe replica belt7K/yr
  • wwe belt adult9K/yr
  • wwe replica belt adult9K/yr
  • wwe title belt6K/yr
  • wwe intercontinental championship belt5K/yr

Reviews and returns

What reviews say buyers love and hate about Wwe Belt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.42

Much bigger than I thought it would be

small in size

Smaller than I expected

Quality-Overall13%+2.03

Poor quality

Material Quality10%−0.06

Very flimsy and plastic - not worth the money so we returned Im afraid

The materials a little thin

Precious Gemstone6%+0.21

A couple gem stones came glued wrong

Value For Money6%+0.40

Overpriced

Love

Quality-Overall34%+2.03

Quality belt well made

Awesome quality

Outstanding

Value For Money24%+0.40

Great value

good value for money

Good value

Size-Overall14%−0.42

Adjustable for size so will get good wear out if it for some time to come

Fitted well and very well liked

so it fits comfortably around children of different ages —

Design-Overall7%+0.72

Quality & Design

The design is bold and shiny, just like the real WWE championship belts, which adds loads of imaginative play value

well built too

Strength5%+0.49

The material feels sturdy

Its strong for what it is

Return

1.1% Return rate 70% Fixable by listing

Size-Overall53%▄▁▁▄█▆

Much bigger than I thought it would be

small in size

Smaller than I expected

Adhesion/Stickiness8%▆██▁▁▄
Advertised Vs Actual Product8%▁▇▁█▁▃
Value For Money6%▁█▁▄▃▁

Overpriced

Scratch Resistance5%▁▁▁▁▅█

FAQ

Common Wwe Belt questions

Answered from the same tracked data.