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Wrist Warmers

Fail

Demand is soft, at -79.1% this quarter, so Wrist Warmers is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£30K/yr77K searches / yr
90-day growth
-79.1%search demand this quarter
Competition
55%top-5 click share · 24 brands · 32 sellers

Flapen Score

Wrist Warmers against its category

The dotted line is the Fashion average. Past it, Wrist Warmers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrist Warmers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrist Warmers 77K times last year and spent an estimated £30K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-79.1%
Conversion, latest week
4.3%
Market size, estimated
£30Ka year
Peak month
November31.6× the quietest month
Top search term
wrist warmers42K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £3.10 to £24.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.16 that is £0 to £916 a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£3.10–£24.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£916
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #199 within Accessories. It carries 596 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
18.5%
Average rank
#199in Accessories
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
596per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wrist Warmers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

32

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

55%

Top 20: 91%

Open market

29%

  • Qiuyan21%
  • Zngou18%
  • Allegra K11%
  • EQLEF8%
  • Turtle Doves7%
  • Becellen6%

Demand

Wrist Warmers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 31.6×

Search terms

Top Wrist Warmers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrist warmers42K/yr
  • wrist warmers for women25K/yr
  • wrist warmer4K/yr
  • wrist warmers men6K/yr

Reviews and returns

What reviews say buyers love and hate about Wrist Warmers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.12

Not worth the money

I didnt really think that I would get cashmere at this price so not hugely surprised

Size-Overall11%−0.04

they are quite loose fitting

Nice item just too big

Too big for slim wrists

Durability10%−0.07

Had it for 3 months, now not working

Heating element stopped working after a month

Quality-Overall10%

Not the best

Overall pretty poor quality

so the quality isn't amazing

Comfort-Overall6%−0.15

they arent comfy

Tatty and uncomfortable

so they are uncomfortable and the thumb holes look as if they'd just been poked out with scissors, very tatty and all round unsuitable

Love

Soft Feel12%

Theyre soft against the skin

Soft and snuggly

Soft,well made,high quality gloves

Comfort-Overall9%−0.15

These are super comfy

Overall, it offers a convenient option for basic wrist comfort at home

feels comfortable to wear

Warmth9%+0.29

Keeping my fingers warm

Comfy and warm

these give me a little bit of warmth

Ease Of Use8%+0.51

is very easy to use as well

the controls are simple to use

Handy gloves

Heating Element8%+0.76

Good heating

Heat output amazing

The heat function warms up nicely without getting too hot

Return

1.1% Return rate 26% Fixable by listing

Charging15%▂▄█▆▅▆
Functionality-Overall14%▃▂█▆█▅

now not working

Heating13%▂█▅▂▁▆

Heating element stopped working after a month

Size-Overall11%▆▄▂▅█▂

they are quite loose fitting

Nice item just too big

Too big for slim wrists

Advertised Vs Actual Product5%▄█▁▁▆▆

FAQ

Common Wrist Warmers questions

Answered from the same tracked data.