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wrendale notebook

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 8Conversion 14Competition 93Returns 95Price range 73Avg price 76Brand share 2Review moat 73Quality gap 21

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great£15.27

avg listing price — sweet spot $15–$100

Review moat

Good580.23

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.98–£41.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£81K

£81K/yr · 478K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.2%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, wrendale notebook is a £81K/yr Amazon United Kingdom market (478K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wrendale notebook market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
£76K–£92K
units × avg price
Conversion rate
1.1%
Avg BSR
#1,671
Page quality
0%
Prime
95%
Sponsored
59%
Out of stock
4.8%
Avg brand age
36 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

8 flat

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

22%

Top 20: 61%

Open market

1%

  • Wrendale Designs82%
  • Pimpernel9%
  • Royal Worcester5%
  • ECO CHIC2%
  • Stoeury1%
  • STORY OF SHANGHAI1%
  • Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.2% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top wrendale notebook search terms

  • wrendale306K/yr
  • wrendale gifts93K/yr
  • wrendale designs56K/yr
  • wrendale outlet9K/yr
  • wrendale sale16K/yr
All search terms

Top wrendale notebook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£2K4%£3K6%£5K8%£6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wrendale notebook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“coasters are very good quality”

Design-Overall14%

“Clear design”

Gifting Purpose9%

“Charming gift”

Value For Money6%

“very good price”

Size-Overall5%

“They are just the right size”

Color5%

“good colours”

Advertised Vs Actual Product4%

“Better than anticipated”

Ease Of Cleaning3%

“They are wiping nice”

Collectibles3%

“Good to store greetings cards”

Comfort-Overall3%

“So comfy”

What buyers complain about

Size-Overall28%

“Very small”

Value For Money12%

“a tad expensive”

Quality-Overall8%

“Arrived three dents no longer going to use amazon too many item damaged or poor quality”

Stain Resistance6%

“already have some stains on them”

Durability5%

“Doesn't last long”

Thickness5%

“extremely thin and easily scratched and broken”

Advertised Vs Actual Product4%

“Did not arrive with advertised gift bag”

Machine Wash Suitability3%

“after I had washed them they shrunk”

Handle Quality3%

“handle where not right”

Color2%

“No colour choice”

Top return reasons

Size-Overall47%
Defective Material/Parts8%
Color5%
Quality-Overall4%
Value For Money3%
Material Quality3%
Advertised Vs Actual Product3%
Functionality-Overall2%
Adhesion/Stickiness2%
Product Condition2%

Common questions

Is wrendale notebook profitable to sell on Amazon United Kingdom?
The niche generates £81K/yr across 83 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Skip it (42/100).
How competitive is the wrendale notebook niche?
8 brands and 43 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in wrendale notebook?
Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.0%.
When does demand for wrendale notebook peak?
Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the wrendale notebook niche?
Listings span £4.98–£41.60; the average listing price is £15.27 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.