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Wrendale Notebook

brand-locked demand (top 5 brands take 99% of clicks) — Wrendale Notebook doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 20Growth 8Conversion 14Competition 93Returns 95Price range 73Avg price 76Brand share 2Review moat 73Quality gap 21
This niche Category average

Is Wrendale Notebook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wrendale Notebook is a £81K/yr Amazon United Kingdom market (478K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Wrendale Notebook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.2% over the last 90 days and 1.1% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr6K
Search volume / yr-34.2%478K
Conversion rate1.1%
Avg price£15.27

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers8 · 43
Top-5 product click share22%
Open market1%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 83 products

Sponsored placement59%
New entrants (1y)5· 3 succeeded
Avg rating4.7★
Avg reviews580

Top Wrendale Notebook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

22%

Top 20: 61%

Open market

1%

  • Wrendale Designs82%
  • Pimpernel9%
  • Royal Worcester5%
  • ECO CHIC2%
  • Stoeury1%
  • STORY OF SHANGHAI1%
  • Open — no brand owns it (2 brands, 1%)

Wrendale Notebook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume478KCVR1.1%Products83Brands8Top 5 Brands99%OOS Rate4.8%Rating4.7★Reviews580Avg BSR#1,671
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Wrendale Notebook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wrendale306K/yr
  • wrendale gifts93K/yr
  • wrendale designs56K/yr
  • wrendale outlet9K/yr
  • wrendale sale16K/yr

What reviews say buyers love and hate about Wrendale Notebook

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall25%

coasters are very good quality

Design-Overall14%

Clear design

Gifting Purpose9%

Charming gift

Value For Money6%

very good price

Size-Overall5%

They are just the right size

What buyers complain about

76% of reviews
Size-Overall28%

Very small

Value For Money12%

a tad expensive

Quality-Overall8%

Arrived three dents no longer going to use amazon too many item damaged or poor quality

Stain Resistance6%

already have some stains on them

Durability5%

Doesn't last long

Wrendale Notebook return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
47%
2Defective Material/Parts
8%
3Color
5%
4Quality-Overall
4%
5Value For Money
3%

Common Wrendale Notebook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wrendale Notebook 42/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 83 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -34.2% over the last 90 days.
Search demand for Wrendale Notebook on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.5× the quietest.