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Wrendale Notebook

Fail

The top 5 brands take 99% of clicks, so Wrendale Notebook is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£81K/yr478K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
22%top-5 click share · 8 brands · 43 sellers

Flapen Score

Wrendale Notebook against its category

The dotted line is the Fashion average. Past it, Wrendale Notebook is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrendale Notebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrendale Notebook 478K times last year and spent an estimated £81K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
478K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
1.1%
Market size, estimated
£81Ka year
Peak month
December5.5× the quietest month
Top search term
wrendale306K searches a year

02 · Price

A sale here is worth £15.27.

Listings sell for £15.27 on average, from £4.98 to £41.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £15.27 that is £0 to £2K a year per listing.

Average price
£15.27inside the $15 to $100 sweet spot
Price range
£4.98–£41.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,671 within Accessories. It carries 580 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
4.8%
Average rank
#1,671in Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
580per listing
Listings tracked
83

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wrendale Notebook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

22%

Top 20: 61%

Open market

1%

  • Wrendale Designs82%
  • Pimpernel9%
  • Royal Worcester5%
  • ECO CHIC2%
  • Stoeury1%
  • STORY OF SHANGHAI1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Wrendale Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Wrendale Notebook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrendale306K/yr
  • wrendale gifts93K/yr
  • wrendale designs56K/yr
  • wrendale outlet9K/yr
  • wrendale sale16K/yr

Reviews and returns

What reviews say buyers love and hate about Wrendale Notebook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.04

Very small

the wrong size was sent

too big

Value For Money12%

a tad expensive

very expensive looking good in kitchen

A bit pricey

Quality-Overall8%+0.96

Arrived three dents no longer going to use amazon too many item damaged or poor quality

Not very good quality

Rubbish

Stain Resistance6%−0.04

already have some stains on them

light curry splashes left visible yellow stains on the surface

they do have some stains on them

Durability5%−0.03

Doesn't last long

Disappointed, This was a gift to me, it only worked for 3 weeks

Love

Quality-Overall25%+0.96

coasters are very good quality

Excellent product

A beautiful, high quality puzzle,

Design-Overall14%0.00

Clear design

Beautiful design

Fun designs

Gifting Purpose9%+0.64

Charming gift

Good Gift

An exquisite gift

Value For Money6%

very good price

Worth the money

Excellent value for money

Size-Overall5%−0.04

They are just the right size

Great patterns and a good fit

Lid fits well

Return

1.0% Return rate 70% Fixable by listing

Size-Overall47%█▇█▅▆▆

Very small

the wrong size was sent

too big

Defective Material/Parts8%▆▃▂▃▅█
Color5%▁▁█▃▂▄

No colour choice

Quality-Overall4%▅▅▅▅█▁

Arrived three dents no longer going to use amazon too many item damaged or poor quality

Not very good quality

Rubbish

Value For Money3%▅▅▁█▁▁

a tad expensive

very expensive looking good in kitchen

A bit pricey

FAQ

Common Wrendale Notebook questions

Answered from the same tracked data.