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World of Warcraft

Fail

Demand is soft, at -41.6% this quarter, so World of Warcraft is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£43K/yr177K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
47%top-5 click share · 11 brands · 58 sellers

Flapen Score

World of Warcraft against its category

The dotted line is the Fashion average. Past it, World of Warcraft is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The World of Warcraft market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for World of Warcraft 177K times last year and spent an estimated £43K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
1.0%
Market size, estimated
£43Ka year
Peak month
December5.2× the quietest month
Top search term
world of warcraft95K searches a year

02 · Price

A sale here is worth £23.37.

Listings sell for £23.37 on average, from £9.72 to £60.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.37 that is £0 to £2K a year per listing.

Average price
£23.37inside the $15 to $100 sweet spot
Price range
£9.72–£60.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,792 within Novelty & Special Use Clothing. It carries 123 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
78%
Out of stock, average day
4.3%
Average rank
#2,792in Novelty & Special Use Clothing
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
123per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top World of Warcraft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

58

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

12%

  • BYXLMS25%
  • Nemesis Now22%
  • Swords and more18%
  • Funko14%
  • Mugtime6%
  • Warcraft4%
  • Open — no brand owns it (5 brands, 12%)

Demand

World of Warcraft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top World of Warcraft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • world of warcraft95K/yr
  • warcraft48K/yr
  • world of warcraft gifts28K/yr
  • world of warcraft merchandise6K/yr

Reviews and returns

What reviews say buyers love and hate about World of Warcraft

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.05

Smaller than picture shows

Advertised Vs Actual Product17%−0.01

Photos are misleading its small returning when it back from family member

Quality-Overall17%−0.02

Item is poor quality bought as a gift item does not lock

Locking Mechanism17%−0.02

Broken lock and misleading photos

Love

Quality-Overall38%−0.02

Excellent quality T shirt

Top quality gear

Excellent product

Design-Overall10%+1.01

cleverly designed so when flat takes up no space

Looks awesome, very detailed

Gifting Purpose9%+0.89

Gift fo a work colleague who loved it

Great secret Santa gift

Perfect gift for a WoW fan

Weight Light7%+0.65

feels weighty

Fun/Entertainment Experience7%+0.65

A goofy toy

Nice silly toy

Return

1.8% Return rate 50% Fixable by listing

Size-Overall33%▁▁▆▁█▁

Smaller than picture shows

Advertised Vs Actual Product17%▁▁▁▁▁█

Photos are misleading its small returning when it back from family member

Product Condition17%▁▁▁▁█▁
Quality-Overall17%▁▁█▁▁▁

Item is poor quality bought as a gift item does not lock

Locking Mechanism17%▁▁█▁▁▁

Broken lock and misleading photos

FAQ

Common World of Warcraft questions

Answered from the same tracked data.