World of Warcraft
soft demand (-41.6% this quarter) — World of Warcraft doesn't clear our bar today.
Flapen Score
Is World of Warcraft profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, World of Warcraft is a £43K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
World of Warcraft: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -41.6% over the last 90 days and 1.0% of searches end in a purchase.
£43K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 27 products
Top World of Warcraft products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BYXLMS Mens Pullover For The Horde/Warcraft World Zip Up Hoodies Fleece Jackets Heavyweight Outerwear Fall Winter Sweatshirt Tops for Men-Black A||3XL
- Price
- £28.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Swords and more World of Warcraft Warglaive of Azzinoth Replica | 27cm Illidan Stormrage Weapon | Zinc Alloy Metal Miniature | Wow Collectible for Desk & Display | Gamer Gift
- Price
- £31.48
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7mo ago
Nemesis Now World of Warcraft Silverbound Treasure Chest Box 10.5cm Resin Silver/Brown Official World of Warcraft Merch Treasure Chest Box Gaming Controller Box
- Price
- £35.21
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 2y ago
Funko POP! Games: World of Warcraft - Xalatath - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.17
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 1y ago
Mugtime (TM - World of Warcraft Color Changing Magic Heat Sensitive Coffee Mug Video Game - Cup - Ceramic 320ml - Heat Sensitive Coffee Tea Mug Cup
- Price
- £13.05
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 8y ago
Trending
90-day click momentum
Nemesis Now World of Warcraft Ragnaros Foldable LED Lamp 21cm
- Price
- £21.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
BYXLMS Mens Lightweight Hoodies for Warcraft World/For The Horde Casual Jackets Zip Up Pullover Warm Hoody for Men-Light Grey A||3XL
- Price
- £25.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
BYXLMS Mens Pullover For The Horde/Warcraft World Zip Up Hoodies Fleece Jackets Heavyweight Outerwear Fall Winter Sweatshirt Tops for Men-Black A||XXL
- Price
- £31.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
BYXLMS Mens Pullover For The Horde/Warcraft World Zip Up Hoodies Fleece Jackets Heavyweight Outerwear Fall Winter Sweatshirt Tops for Men-Dark Blue A||L
- Price
- £31.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
BYXLMS Mens Pullover For The Horde/Warcraft World Zip Up Hoodies Fleece Jackets Heavyweight Outerwear Fall Winter Sweatshirt Tops for Men-Black A||3XL
- Price
- £28.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch dateNemesis Now World of Warcraft Ragnaros Foldable LED Lamp 21cm
- Price
- £21.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Swords and more World of Warcraft Warglaive of Azzinoth Replica | 27cm Illidan Stormrage Weapon | Zinc Alloy Metal Miniature | Wow Collectible for Desk & Display | Gamer Gift
- Price
- £31.48
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7mo ago
Warcraft Frostmourne Sword Letter Opener | Deluxe 30cm Metal Replica of The Lich Kings Blade | Desk Accessory & Envelope Slitter | World of Warcraft Gamer Gift
- Price
- £31.50
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7mo ago
Funko POP! Games: World of Warcraft - Xalatath - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.17
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 1y ago
Funko POP! Games: World of Warcraft - Illidan - 1 in 6 chance of receiving the rare Chase variant - Styles may vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise
- Price
- £12.13
- Rating
- 4.8/5
- Reviews
- 267
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
58
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
12%
- BYXLMS25%
- Nemesis Now22%
- Swords and more18%
- Funko14%
- Mugtime6%
- Warcraft4%
- Open — no brand owns it (5 brands, 12%)
World of Warcraft demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top World of Warcraft search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- world of warcraft95K/yr
- warcraft48K/yr
- world of warcraft gifts28K/yr
- world of warcraft merchandise6K/yr
What reviews say buyers love and hate about World of Warcraft
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Excellent quality T shirt”
“cleverly designed so when flat takes up no space”
“Gift fo a work colleague who loved it”
“feels weighty”
“A goofy toy”
What buyers complain about
100% of reviews“Smaller than picture shows”
“Photos are misleading its small returning when it back from family member”
“Item is poor quality bought as a gift item does not lock”
“Broken lock and misleading photos”
World of Warcraft return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common World of Warcraft questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
