World of Warcraft
FailDemand is soft, at -41.6% this quarter, so World of Warcraft is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £43K/yr177K searches / yr
- 90-day growth
- -41.6%search demand this quarter
- Competition
- 47%top-5 click share · 11 brands · 58 sellers
Flapen Score
World of Warcraft against its category
The dotted line is the Fashion average. Past it, World of Warcraft is stronger. Inside it, weaker.
Market
The World of Warcraft market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for World of Warcraft 177K times last year and spent an estimated £43K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- -41.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £43Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- world of warcraft95K searches a year
02 · Price
A sale here is worth £23.37.
Listings sell for £23.37 on average, from £9.72 to £60.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.37 that is £0 to £2K a year per listing.
- Average price
- £23.37inside the $15 to $100 sweet spot
- Price range
- £9.72–£60.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,792 within Novelty & Special Use Clothing. It carries 123 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 78%
- Out of stock, average day
- 4.3%
- Average rank
- #2,792in Novelty & Special Use Clothing
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 123per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top World of Warcraft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BYXLMS Mens Pullover For The Horde/Warcraft World Zip Up Hoodies Fleece Jackets Heavyweight Outerwear Fall Winter Sweatshirt Tops for Men-Black A||3XL
- Price
- £28.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Swords and more World of Warcraft Warglaive of Azzinoth Replica | 27cm Illidan Stormrage Weapon | Zinc Alloy Metal Miniature | Wow Collectible for Desk & Display | Gamer Gift
- Price
- £31.48
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7mo ago

Nemesis Now World of Warcraft Silverbound Treasure Chest Box 10.5cm Resin Silver/Brown Official World of Warcraft Merch Treasure Chest Box Gaming Controller Box
- Price
- £35.21
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 2y ago

Funko POP! Games: World of Warcraft - Xalatath - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.17
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 1y ago

Mugtime (TM - World of Warcraft Color Changing Magic Heat Sensitive Coffee Mug Video Game - Cup - Ceramic 320ml - Heat Sensitive Coffee Tea Mug Cup
- Price
- £13.05
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 8y ago
Trending
estimated 90-day click momentum
Nemesis Now World of Warcraft Ragnaros Foldable LED Lamp 21cm
- Price
- £21.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

BYXLMS Mens Lightweight Hoodies for Warcraft World/For The Horde Casual Jackets Zip Up Pullover Warm Hoody for Men-Light Grey A||3XL
- Price
- £25.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

BYXLMS Mens Pullover For The Horde/Warcraft World Zip Up Hoodies Fleece Jackets Heavyweight Outerwear Fall Winter Sweatshirt Tops for Men-Black A||XXL
- Price
- £31.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

BYXLMS Mens Pullover For The Horde/Warcraft World Zip Up Hoodies Fleece Jackets Heavyweight Outerwear Fall Winter Sweatshirt Tops for Men-Dark Blue A||L
- Price
- £31.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

BYXLMS Mens Pullover For The Horde/Warcraft World Zip Up Hoodies Fleece Jackets Heavyweight Outerwear Fall Winter Sweatshirt Tops for Men-Black A||3XL
- Price
- £28.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
Nemesis Now World of Warcraft Ragnaros Foldable LED Lamp 21cm
- Price
- £21.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Swords and more World of Warcraft Warglaive of Azzinoth Replica | 27cm Illidan Stormrage Weapon | Zinc Alloy Metal Miniature | Wow Collectible for Desk & Display | Gamer Gift
- Price
- £31.48
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7mo ago

Warcraft Frostmourne Sword Letter Opener | Deluxe 30cm Metal Replica of The Lich Kings Blade | Desk Accessory & Envelope Slitter | World of Warcraft Gamer Gift
- Price
- £31.50
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7mo ago

Funko POP! Games: World of Warcraft - Xalatath - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.17
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 1y ago

Funko POP! Games: World of Warcraft - Illidan - 1 in 6 chance of receiving the rare Chase variant - Styles may vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise
- Price
- £12.13
- Rating
- 4.8/5
- Reviews
- 267
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
58
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 94%
Open market
12%
- BYXLMS25%
- Nemesis Now22%
- Swords and more18%
- Funko14%
- Mugtime6%
- Warcraft4%
- Open — no brand owns it (5 brands, 12%)
Demand
World of Warcraft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top World of Warcraft search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- world of warcraft95K/yr
- warcraft48K/yr
- world of warcraft gifts28K/yr
- world of warcraft merchandise6K/yr
Reviews and returns
What reviews say buyers love and hate about World of Warcraft
We read the reviews and the return reasons for every product selling here.
“Smaller than picture shows”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common World of Warcraft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









