Is world of warcraft profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (40/100).

How competitive is the world of warcraft niche?

11 brands and 58 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in world of warcraft?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.8%.

When does demand for world of warcraft peak?

Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the world of warcraft niche?

Listings span £9.72–£60.22; the average listing price is £23.37 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.

world of warcraft

Skip it

Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£23.37

avg listing price — sweet spot $15–$100

Review moat

Great123.41

avg incumbent reviews — the moat a new listing must climb

Price range

Great£9.72–£60.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£43K

£43K/yr · 177K searches

Growth

Bad-41.6%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, world of warcraft is a £43K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

world of warcraft market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £35K–£47K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,792
Page quality: 0%
Prime: 78%
Sponsored: 48%
Out of stock: 4.3%
Avg brand age: 46 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

12%

BYXLMS25%
Nemesis Now22%
Swords and more18%
Funko14%
Mugtime6%
Warcraft4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -41.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top world of warcraft search terms

world of warcraft95K/yr -44.8%0.3% conv.
warcraft48K/yr -51.1%0.1% conv.
world of warcraft gifts28K/yr +5.8%1.4% conv.
world of warcraft merchandise6K/yr -34.1%0.7% conv.

All search terms

Top world of warcraft products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BYXLMS Mens Pullover For The Horde/Warcraft World Zip Up Hoodies Fleece Jackets Heavyweight Outerwear Fall Winter Sweatshirt Tops for Men-Black A||3XL

BYXLMS£28.775.0★1 rev

Swords and more World of Warcraft Warglaive of Azzinoth Replica | 27cm Illidan Stormrage Weapon | Zinc Alloy Metal Miniature | Wow Collectible for Desk & Display | Gamer Gift

Swords and more£31.484.4★6 rev

Nemesis Now World of Warcraft Silverbound Treasure Chest Box 10.5cm Resin Silver/Brown Official World of Warcraft Merch Treasure Chest Box Gaming Controller Box

Nemesis Now£35.214.6★45 rev

Funko POP! Games: World of Warcraft - Xalatath - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display

Funko£11.174.8★207 rev

Mugtime (TM - World of Warcraft Color Changing Magic Heat Sensitive Coffee Mug Video Game - Cup - Ceramic 320ml - Heat Sensitive Coffee Tea Mug Cup

Mugtime£13.054.8★11 rev

Newest

by launch date

Nemesis Now World of Warcraft Ragnaros Foldable LED Lamp 21cm

Nemesis Now£21.051 rev

5mo ago

Swords and more World of Warcraft Warglaive of Azzinoth Replica | 27cm Illidan Stormrage Weapon | Zinc Alloy Metal Miniature | Wow Collectible for Desk & Display | Gamer Gift

Swords and more£31.486 rev

7mo ago

Warcraft Frostmourne Sword Letter Opener | Deluxe 30cm Metal Replica of The Lich Kings Blade | Desk Accessory & Envelope Slitter | World of Warcraft Gamer Gift

Swords and more£31.506 rev

7mo ago

Funko POP! Games: World of Warcraft - Xalatath - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display

Funko£11.17207 rev

1y ago

Funko POP! Games: World of Warcraft - Illidan - 1 in 6 chance of receiving the rare Chase variant - Styles may vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise

Funko£12.13267 rev

1y ago

What buyers say about world of warcraft

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Excellent quality T shirt”

Design-Overall10%

“cleverly designed so when flat takes up no space”

Gifting Purpose9%

“Gift fo a work colleague who loved it”

Weight Light7%

“feels weighty”

Fun/Entertainment Experience7%

“A goofy toy”

Strength7%

“Sturdy and detailed”

Advertised Vs Actual Product7%

“Apparently this is exactly what the horde logo looks like”

Size-Overall5%

“Looks just like the full size sword”

Comfort-Overall3%

“feels great very comfortable”

Collectibles2%

“Good desk decoration or wow collection ornament”

What buyers complain about

Size-Overall50%

“Smaller than picture shows”

Advertised Vs Actual Product17%

“Photos are misleading its small returning when it back from family member”

Quality-Overall17%

“Item is poor quality bought as a gift item does not lock”

Locking Mechanism17%

“Broken lock and misleading photos”

Top return reasons

Size-Overall33%