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World Book Day Costumes Adults

soft demand (-99.7% this quarter) — World Book Day Costumes Adults doesn't clear our bar today.

Flapen Score

23
Skip it
Market size 19Growth 0Conversion 6Competition 0Returns 40Price range 57Avg price 69Brand share 0Review moat 74Quality gap 58
This niche Category average

Is World Book Day Costumes Adults profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, World Book Day Costumes Adults is a £77K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 23/100.

World Book Day Costumes Adults: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -99.7% over the last 90 days and 0.5% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr6K
Search volume / yr-99.7%1.1M
Conversion rate0.5%
Avg price£14.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 19
Top-5 product click share100%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement50%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews527

Top World Book Day Costumes Adults products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£19K£39K£58K£77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • PENGMAI85%
  • Zidoley5%
  • DABAOOU5%
  • Smiffys5%

World Book Day Costumes Adults demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.5%Products4Brands4Top 5 Brands100%OOS Rate19.6%Rating4.4★Reviews527Avg BSR#198
400K300KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top World Book Day Costumes Adults search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • world book day costumes adults505K/yr
  • adult world book day costumes women178K/yr
  • fancy dress costumes for world book day45K/yr
  • world book day costumes for adults55K/yr
  • adult book day costumes15K/yr
  • world book day costumes for women68K/yr
  • world book day adult costume26K/yr
  • adults world book day costume22K/yr
  • teachers world book day costumes27K/yr
  • adult world book day costumes31K/yr

What reviews say buyers love and hate about World Book Day Costumes Adults

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money23%

Great value

Quality-Overall21%

Good quality

Size-Overall12%

Accurate size

Color9%

Nice colour

Fun/Entertainment Experience5%

£10.99, voucher £10.44 at time of review, makes this a full of fun costume for a teen upwards

What buyers complain about

43% of reviews
Size-Overall15%

so it was far too long for my child

Quality-Overall10%

not an excellent quality item

Certifications7%

isn't a licensed product

Thickness7%

the scarf very thin

Strength5%

though it felt a little flimsy

World Book Day Costumes Adults return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
82%
2Quality-Overall
9%
3Material Quality
4%
4Thin
4%
5Value For Money
2%

Common World Book Day Costumes Adults questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores World Book Day Costumes Adults 23/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 4 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -99.7% over the last 90 days.
World Book Day Costumes Adults buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Certifications, the themes mined from the niche's reviews. Its return rate is 3.8%.