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Workout Clothes Women

Fail

Shoppers spend an estimated $15K a year here, so Workout Clothes Women is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£15K/yr301K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
12%top-5 click share · 61 brands · 107 sellers

Flapen Score

Workout Clothes Women against its category

The dotted line is the Fashion average. Past it, Workout Clothes Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Workout Clothes Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Workout Clothes Women 301K times last year and spent an estimated £15K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
0.4%
Market size, estimated
£15Ka year
Peak month
January1.7× the quietest month
Top search term
adidas leggings women44K searches a year

02 · Price

A sale here is worth £13.98.

Listings sell for £13.98 on average, from £4.92 to £33.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.98 that is £0 to £1K a year per listing.

Average price
£13.98under the $15 to $100 sweet spot
Price range
£4.92–£33.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #125 within Sport Specific Clothing. It carries 2,680 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#125in Sport Specific Clothing
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,680per listing
Listings tracked
198

04 · Newcomers

4 of last year's 66 launches cleared the first-year sales bar.

66 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
66
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Workout Clothes Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 12% of clicks, no more. An open shelf where new products get seen.

£0£151£303£454£606101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 rising

Sellers

107

Est. top-5 brand share

54%

Top 20: 84%

Est. top-5 click share

12%

Top 20: 31%

Open market

42%

  • adidas27%
  • JOYSPELS14%
  • Jlowesun5%
  • Leafigure5%
  • Sanpetix4%
  • SINOPHANT4%

Demand

Workout Clothes Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Workout Clothes Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • adidas leggings women44K/yr
  • ladies gym wear31K/yr
  • plus size gym wear for women21K/yr
  • active wear women19K/yr
  • gym women23K/yr
  • adidas leggings20K/yr
  • running clothes women19K/yr
  • sports wear for women uk14K/yr
  • workout clothes women21K/yr
  • womens gym16K/yr

Reviews and returns

What reviews say buyers love and hate about Workout Clothes Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
3.3%of orders come back
“To short”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Workout Clothes Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data