Skip to content

Workout Clothes Women

Fail

Shoppers spend only $15K a year here, so Workout Clothes Women is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£15K/yr301K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
12%top-5 click share · 61 brands · 107 sellers

Flapen Score

Workout Clothes Women against its category

The dotted line is the Fashion average. Past it, Workout Clothes Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Workout Clothes Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Workout Clothes Women 301K times last year and spent an estimated £15K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
0.4%
Market size, estimated
£15Ka year
Peak month
January1.7× the quietest month
Top search term
adidas leggings women44K searches a year

02 · Price

A sale here is worth £13.98.

Listings sell for £13.98 on average, from £4.92 to £33.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.98 that is £0 to £1K a year per listing.

Average price
£13.98under the $15 to $100 sweet spot
Price range
£4.92–£33.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #125 within Sport Specific Clothing. It carries 2,680 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#125in Sport Specific Clothing
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,680per listing
Listings tracked
198

04 · Newcomers

Amazon counts 4 of last year's 66 launches as successful.

66 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
66
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Workout Clothes Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£151£303£454£606101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 rising

Sellers

107

Top-5 brand share

54%

Top 20: 84%

Top-5 click share

12%

Top 20: 31%

Open market

42%

  • adidas27%
  • JOYSPELS14%
  • Jlowesun5%
  • Leafigure5%
  • Sanpetix4%
  • SINOPHANT4%

Demand

Workout Clothes Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Workout Clothes Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas leggings women44K/yr
  • ladies gym wear31K/yr
  • plus size gym wear for women21K/yr
  • active wear women19K/yr
  • gym women23K/yr
  • adidas leggings20K/yr
  • running clothes women19K/yr
  • sports wear for women uk14K/yr
  • workout clothes women21K/yr
  • womens gym16K/yr

Reviews and returns

What reviews say buyers love and hate about Workout Clothes Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.67

To short

poor fitting

Big in size

Transparency8%−0.07

See through

See through

Transparent

Quality-Overall6%−0.01

Low quality

They're too expensive for the quality

Very cheap quality

Material Quality6%−0.05

Strange feel to material

Material too flimsy

Awful material

Thickness5%−0.04

very thin more like tights

not as thick as I was expecting

Not the thickest

Love

Comfort-Overall19%+1.81

Lovely and comfortable

Comfortable to wear

Supportive comfortable

Size-Overall18%+0.67

Amazing fit

not too tight

Fit as expected

Soft Feel10%

buttery soft

Buttery soft

Buttery soft

Quality-Overall10%−0.01

Good quality bag

Good product, well made for the price

Amazing quality

Value For Money8%+0.46

Amazing value

Decent price

Excellent value

Return

3.3% Return rate 48% Fixable by listing

Size-Overall34%▆▆▇▇▇█

To short

poor fitting

Big in size

Material Quality12%▇▆████

Strange feel to material

Material too flimsy

Awful material

Transparency11%█▇▇▆▇▅

See through

See through

Transparent

Thin9%█▆▆▅▅▄

Very thin

Thin fabric

These were very very thin See pants though I am sending them cheap and not nice

Length7%▆▇▇▅▆█

FAQ

Common Workout Clothes Women questions

Answered from the same tracked data.