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Work Jackets for Men

Fail

Demand is soft, at -59.6% this quarter, so Work Jackets for Men is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£36K/yr948K searches / yr
90-day growth
-59.6%search demand this quarter
Competition
15%top-5 click share · 66 brands · 154 sellers

Flapen Score

Work Jackets for Men against its category

The dotted line is the Fashion average. Past it, Work Jackets for Men is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Work Jackets for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Work Jackets for Men 948K times last year and spent an estimated £36K. The top 5 brands take 38% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 948K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
948K
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
0.1%
Market size, estimated
£36Ka year
Peak month
November6.7× the quietest month
Top search term
harrington jackets men79K searches a year

02 · Price

A sale here is worth £31.46.

Listings sell for £31.46 on average, from £7.61 to £93.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £31.46 that is £0 to £3K a year per listing.

Average price
£31.46inside the $15 to $100 sweet spot
Price range
£7.61–£93.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
6.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #112 within Coats, Jackets & Gilets. It carries 961 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
69%
Out of stock, average day
7.8%
Average rank
#112in Coats, Jackets & Gilets
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
961per listing
Listings tracked
182

04 · Newcomers

Amazon counts 0 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Work Jackets for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£716£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 rising

Sellers

154

Top-5 brand share

38%

Top 20: 73%

Top-5 click share

15%

Top 20: 32%

Open market

59%

  • 33,000ft13%
  • G5 APPAREL9%
  • Enzo7%
  • SKYTEX UK6%
  • Generic4%
  • Regatta4%

Demand

Work Jackets for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Work Jackets for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harrington jackets men79K/yr
  • denim jacket mens90K/yr
  • softshell jackets mens58K/yr
  • mens softshell jackets34K/yr
  • down jacket36K/yr
  • work jackets for men71K/yr
  • soft shells jacket for men33K/yr
  • tommy hilfiger mens jackets79K/yr
  • mens harrington jackets uk17K/yr
  • superdry jacket mens77K/yr

Reviews and returns

What reviews say buyers love and hate about Work Jackets for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.25

awkward fit

too small

very very tight

Quality-Overall5%+0.82

Ski jacket very poorly made

However, Im very disappointed with the quality of the zipper

Low quality

Advertised Vs Actual Product5%−0.07

Misleading information

However, it is not as advertised, so I will be returning

not as described

Value For Money5%+0.93

High price

To me this isn't good value for money

I wasn't expecting a lot for the price

Color5%+0.23

but dont expect black as I would say more navy blue

Not really navy blue

colour is slightly darker than in the picture

Love

Size-Overall18%−0.25

Good length

Good fit

Also fits as described unlike others that were returned

Quality-Overall15%+0.82

Excellent quality

Reasonable price ok quality

Great quality cool style

Value For Money13%+0.93

Not expensive

Excellent value for money

Good for the money

Warmth10%+0.84

Very very warm

provided good warmth

Warm Jacket

Comfort-Overall6%+0.63

Looks great, very comfortable, sizing accurate

extremely comfortable

is very comfortable to wear

Return

6.1% Return rate 88% Fixable by listing

Size-Overall67%▇█▇█▇▇

awkward fit

too small

very very tight

Color5%█▄▄▂▃▄

but dont expect black as I would say more navy blue

Not really navy blue

colour is slightly darker than in the picture

Advertised Vs Actual Product3%█▂▂▃▂▃

Misleading information

However, it is not as advertised, so I will be returning

not as described

Quality-Overall3%▆█▆▇▄█

Ski jacket very poorly made

However, Im very disappointed with the quality of the zipper

Low quality

Material Quality2%▁█▇▅▃█

FAQ

Common Work Jackets for Men questions

Answered from the same tracked data.