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Work Jacket

Fail

Demand is soft, at -68.2% this quarter, so Work Jacket is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£20K/yr225K searches / yr
90-day growth
-68.2%search demand this quarter
Competition
16%top-5 click share · 37 brands · 122 sellers

Flapen Score

Work Jacket against its category

The dotted line is the Fashion average. Past it, Work Jacket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Work Jacket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Work Jacket 225K times last year and spent an estimated £20K. The top 5 brands take 53% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-68.2%
Conversion, latest week
0.3%
Market size, estimated
£20Ka year
Top search term
work jacket50K searches a year

02 · Price

A sale here is worth £27.79.

Listings sell for £27.79 on average, from £7.61 to £85.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.79 that is £0 to £3K a year per listing.

Average price
£27.79inside the $15 to $100 sweet spot
Price range
£7.61–£85.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #118 within Coats, Jackets & Gilets. It carries 1,397 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
75%
Out of stock, average day
2.7%
Average rank
#118in Coats, Jackets & Gilets
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,397per listing
Listings tracked
120

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Work Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£400£801£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

122

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

16%

Top 20: 45%

Open market

43%

  • Scruffs16%
  • Portwest15%
  • 33,000ft10%
  • shelikes6%
  • TACVASEN6%
  • FORT4%

Demand

Work Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 9.3× · 7 of 12 months tracked

Search terms

Top Work Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • work jacket50K/yr
  • mens work jacket32K/yr
  • work coats for men32K/yr
  • work coat20K/yr
  • work jackets10K/yr
  • workwear jacket9K/yr
  • mens work jackets9K/yr
  • mens work coat12K/yr
  • work waterproof jacket7K/yr
  • mens waterproof work jacket7K/yr

Reviews and returns

What reviews say buyers love and hate about Work Jacket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.12

Size is too small

The fit is loose

Big,

Quality-Overall13%

Ski jacket very poorly made

Not cheap either

Low quality

Water Resistance7%−0.07

NOT WATERPROOF

Must also be the lowest level of waterproof/water resistant

Not waterproof

Pockets/Compartments7%−0.01

only thing letting it down is the stiching which is coming loose around the pockets

Got a hole in the pocket

pocket ripped after I'd only worn it a few times

Zipper Quality6%−0.09

Broken zip

zipper has broken

the zipper has broken so I am trying another make

Love

Size-Overall16%−0.12

Good fit

Nice coat fits nice

Purchased large size which fits perfectly

Quality-Overall15%

feels well made

Good Quality

Great quality cool style

Warmth12%+1.12

It keeps me warm, fits well & is good value for money

Warm Jacket

Warm and comfortable

Water Resistance11%−0.07

Definitely waterproof and well made looks smart

Totally water proof inside and out

Great value waterproof coat

Value For Money9%+0.97

Good value for money

Great product for a great price

Great value Excellent product

Return

4.0% Return rate 86% Fixable by listing

Size-Overall70%▇███▇▇

Size is too small

The fit is loose

Big,

Quality-Overall4%█▄▆▅▃█

Ski jacket very poorly made

Not cheap either

Low quality

Thin3%▃▃▃▅█▄
Zipper Quality2%▄▃▁█▁▄

Broken zip

zipper has broken

the zipper has broken so I am trying another make

Color2%█▅▄▁▃▄

FAQ

Common Work Jacket questions

Answered from the same tracked data.