Work Jacket
FailDemand is soft, at -68.2% this quarter, so Work Jacket is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £20K/yr225K searches / yr
- 90-day growth
- -68.2%search demand this quarter
- Competition
- 16%top-5 click share · 37 brands · 122 sellers
Flapen Score
Work Jacket against its category
The dotted line is the Fashion average. Past it, Work Jacket is stronger. Inside it, weaker.
Market
The Work Jacket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Work Jacket 225K times last year and spent an estimated £20K. The top 5 brands take 53% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -68.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £20Ka year
- Top search term
- work jacket50K searches a year
02 · Price
A sale here is worth £27.79.
Listings sell for £27.79 on average, from £7.61 to £85.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.79 that is £0 to £3K a year per listing.
- Average price
- £27.79inside the $15 to $100 sweet spot
- Price range
- £7.61–£85.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #118 within Coats, Jackets & Gilets. It carries 1,397 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 75%
- Out of stock, average day
- 2.7%
- Average rank
- #118in Coats, Jackets & Gilets
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,397per listing
- Listings tracked
- 120
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Work Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scruffs Unisex Trade Thermo Jacket Black L
- Price
- £38.11
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 5y ago

Scruffs Worker Softshell Water-Resistant Jacket Black M (T54851)
- Price
- £29.88
- Rating
- 4.7/5
- Reviews
- 1,844
- Age
- 6y ago

Portwest BIZ2 Bizweld Mens Welding Jacket Flame Resistant Workwear Welder Work Coat Arc Flash Heat Protection Molten Metal Splash Protective Multi-Norm Industrial Clothing Black L
- Price
- £23.20
- Rating
- 4.6/5
- Reviews
- 1,047
- Age
- 11y ago

Fort Mens 204 Selkirk Soft Shell Jacket Black L UK
- Price
- £16.20
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 14y ago

Scruffs Worker Softshell Water-Resistant Jacket Black L (T54852)
- Price
- £30.71
- Rating
- 4.7/5
- Reviews
- 1,844
- Age
- 6y ago
Trending
90-day click momentum
WENNEWU Mens Tactical Softshell Suit Fleece-Lined Jacket and Trousers Set
- Price
- £41.20
- Rating
- 3.9/5
- Reviews
- 153
- Age
- 2y ago

shelikes Mens Hi Vis Viz Jacket High Visibility Coat Two Tone Hooded Sweatshirt Zip Up Hoody Safety Work Top
- Price
- £18.01
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4y ago

LeaSeek Flame Resistant (FR) Cotton Welding Jacket with Leather Sleeved Work Safety Welder Coat for Men & Women
- Price
- £29.95
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 11mo ago

R RUNVEL Mens Waterproof Jackets Winter Coats Warm Fleece Jackets with Hood for Outdoor Hiking Mountain Walking Skiing Working Camping Black UK M
- Price
- £38.55
- Rating
- 4.4/5
- Reviews
- 2,861
- Age
- 6y ago

33 000ft Mens Fleece Pullover Warm Half Zip Microfleece Jacket Lightweight Outdoor Sweatshirt Thermal Top with 2 Pockets for Autumn Winter Hiking Work Black L
- Price
- £18.04
- Rating
- 4.3/5
- Reviews
- 351
- Age
- 1y ago
Newest
by launch date
LeaSeek Flame Resistant (FR) Cotton Welding Jacket with Leather Sleeved Work Safety Welder Coat for Men & Women
- Price
- £29.95
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 11mo ago

33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Black L
- Price
- £30.16
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 1y ago

33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Black S
- Price
- £29.53
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 1y ago

33 000ft Mens Fleece Pullover Warm Half Zip Microfleece Jacket Lightweight Outdoor Sweatshirt Thermal Top with 2 Pockets for Autumn Winter Hiking Work Black L
- Price
- £18.04
- Rating
- 4.3/5
- Reviews
- 351
- Age
- 1y ago

WENNEWU Mens Tactical Softshell Suit Fleece-Lined Jacket and Trousers Set
- Price
- £41.20
- Rating
- 3.9/5
- Reviews
- 153
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
122
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
16%
Top 20: 45%
Open market
43%
- Scruffs16%
- Portwest15%
- 33,000ft10%
- shelikes6%
- TACVASEN6%
- FORT4%
Demand
Work Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 9.3× · 7 of 12 months tracked
Search terms
Top Work Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- work jacket50K/yr
- mens work jacket32K/yr
- work coats for men32K/yr
- work coat20K/yr
- work jackets10K/yr
- workwear jacket9K/yr
- mens work jackets9K/yr
- mens work coat12K/yr
- work waterproof jacket7K/yr
- mens waterproof work jacket7K/yr
Reviews and returns
What reviews say buyers love and hate about Work Jacket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Size is too small
The fit is loose
Big,
Ski jacket very poorly made
Not cheap either
Low quality
NOT WATERPROOF
Must also be the lowest level of waterproof/water resistant
Not waterproof
only thing letting it down is the stiching which is coming loose around the pockets
Got a hole in the pocket
pocket ripped after I'd only worn it a few times
Broken zip
zipper has broken
the zipper has broken so I am trying another make
Love
Good fit
Nice coat fits nice
Purchased large size which fits perfectly
feels well made
Good Quality
Great quality cool style
It keeps me warm, fits well & is good value for money
Warm Jacket
Warm and comfortable
Definitely waterproof and well made looks smart
Totally water proof inside and out
Great value waterproof coat
Good value for money
Great product for a great price
Great value Excellent product
Return
4.0% Return rate 86% Fixable by listing
Size is too small
The fit is loose
Big,
Ski jacket very poorly made
Not cheap either
Low quality
Broken zip
zipper has broken
the zipper has broken so I am trying another make
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Work Jacket questions
Answered from the same tracked data.









