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Work Insoles Men

Fail

The top 5 brands take 100% of clicks, so Work Insoles Men is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£152K/yr157K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
55%top-5 click share · 2 brands · 76 sellers

Flapen Score

Work Insoles Men against its category

The dotted line is the Fashion average. Past it, Work Insoles Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Work Insoles Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Work Insoles Men 157K times last year and spent an estimated £152K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
7.3%
Market size, estimated
£152Ka year
Peak month
October1.5× the quietest month
Top search term
scholl insoles100K searches a year

02 · Price

A sale here is worth £13.20.

Listings sell for £13.20 on average, from £7.86 to £22.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £13.20 that is £7K to £10K a year per listing.

Average price
£13.20under the $15 to $100 sweet spot
Price range
£7.86–£22.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #32 within Shoe, Jewellery & Watch Accessories. It carries 8,389 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
1.0%
Average rank
#32in Shoe, Jewellery & Watch Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,389per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Work Insoles Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£46K£61K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

0%

  • Dr. Scholl's92%
  • Scholl8%

Demand

Work Insoles Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Work Insoles Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scholl insoles100K/yr
  • dr scholl insoles28K/yr
  • scholl insoles women9K/yr
  • scholl gel active work insoles for men4K/yr
  • scholl insoles for men7K/yr
  • scholl gel insoles4K/yr
  • dr scholl insoles women2K/yr
  • dr scholl insoles men2K/yr

Reviews and returns

What reviews say buyers love and hate about Work Insoles Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.14

Waste of money

Not worth it

Very expensive

Pain Relief-Overall13%−0.09

Pain

hurt my feet

causing more pain

Size-Overall12%−0.03

they were too small

Too large

the fitting is terrible

Comfort-Overall11%+3.48

Not as comfortable as people say

The shoe supporter is extremely uncomfortable to wear

Not comfortable at all

Quality-Overall3%+0.50

absolute rubbish; the pack I ordered were as advertised -

Not worth for the money!! & quality.

Not happy with the quality

Love

Comfort-Overall41%+3.48

Nice and comfortable

comfortable to wear

Very comfortable and easy to wear

Size-Overall12%−0.03

Easy to fit

Fit well

fit the shoes really well

Quality-Overall12%+0.50

Very good with good quality shoes

they are well made

Excellent product

Value For Money5%−0.14

Good for the price

Value for money

Great value for the money

Advertised Vs Actual Product4%+0.33

Just what I needed

Does the job well

As described

Return

0.2% Return rate 66% Fixable by listing

Size-Overall37%▅▄▇▆█▆

they were too small

Too large

the fitting is terrible

Feet Fit20%█▄▄▆▄▅
Comfort-Overall12%▆██▅▅▆

Not as comfortable as people say

The shoe supporter is extremely uncomfortable to wear

Not comfortable at all

Hard Feel7%▁▇▄█▅▅
Arch Support4%▁█▂▂▂▂

FAQ

Common Work Insoles Men questions

Answered from the same tracked data.