Work Hat
FailDemand is soft, at -49.4% this quarter, so Work Hat is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £26K/yr122K searches / yr
- 90-day growth
- -49.4%search demand this quarter
- Competition
- 24%top-5 click share · 33 brands · 97 sellers
Flapen Score
Work Hat against its category
The dotted line is the Fashion average. Past it, Work Hat is stronger. Inside it, weaker.
Market
The Work Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Work Hat 122K times last year and spent an estimated £26K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -49.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £26Ka year
- Peak month
- November5.0× the quietest month
- Top search term
- scruffs54K searches a year
02 · Price
A sale here is worth £21.54.
Listings sell for £21.54 on average, from £3.36 to £52.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.54 that is £0 to £2K a year per listing.
- Average price
- £21.54inside the $15 to $100 sweet spot
- Price range
- £3.36–£52.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #93 within Accessories. It carries 2,423 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 86%
- Out of stock, average day
- 1.8%
- Average rank
- #93in Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,423per listing
- Listings tracked
- 80
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Work Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scruffs Mens Scruffs Trade Flex Trouser Black 34R
- Price
- £33.62
- Rating
- 4.4/5
- Reviews
- 2,845
- Age
- 7y ago

Scruffs Worker Plus Graphite Grey Work Trousers (32 Waist Regular Leg)
- Price
- £24.41
- Rating
- 4.5/5
- Reviews
- 15,377
- Age
- 10y ago

Scruffs Mens Eco Worker Hoodie Black XL UK
- Price
- £25.02
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 3y ago

Scruffs Eco Worker Sweatshirt Black L (T55432)
- Price
- £20.50
- Rating
- 4.1/5
- Reviews
- 169
- Age
- 3y ago

Scruffs Mens Trade Body Warmer Workwear Jacket Black (Black 001) M UK
- Price
- £26.34
- Rating
- 4.1/5
- Reviews
- 386
- Age
- 6y ago
Trending
90-day click momentum
Scruffs Worker Plus Holster Shorts Graphite - 36 W (T56198)
- Price
- £23.94
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 2y ago

Scruffs Worker Plus Graphite Grey Work Trousers (32 Waist Regular Leg)
- Price
- £24.41
- Rating
- 4.5/5
- Reviews
- 15,377
- Age
- 10y ago

Scruffs Silverton Stretch Fabric Work Shorts Holster Pockets Black with Orange Detailing (UK Waist 36 Regular Regular Black)
- Price
- £31.50
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 2y ago

Scruffs Worker Plus Holster Shorts Black 34 (T56205)
- Price
- £20.89
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 2y ago

Scruffs Trade Flex Short Graphite 32 W (T54644)
- Price
- £24.47
- Rating
- 4.5/5
- Reviews
- 544
- Age
- 6y ago
Newest
by launch date
LBL Mens Hoodies Casual Pullover Hooded Sweatshirt Long Sleeve Quarter Zip Hoody Tops With Kangaroo Pocket APH055 Dark Grey L
- Price
- £17.31
- Rating
- 3.8/5
- Reviews
- 314
- Age
- 1y ago

Scruffs Silverton Stretch Fabric Work Shorts Holster Pockets Black with Orange Detailing (UK Waist 36 Regular Regular Black)
- Price
- £31.50
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 2y ago

Scruffs Worker Plus Holster Shorts Graphite - 36 W (T56198)
- Price
- £23.94
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 2y ago

Scruffs Worker Plus Holster Shorts Black 34 (T56205)
- Price
- £20.89
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 2y ago

Scruffs Mens Slim Fit Trade Jogger Sweatpants Black M Slim UK
- Price
- £22.16
- Rating
- 4.2/5
- Reviews
- 169
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
97
Top-5 brand share
83%
Top 20: 94%
Top-5 click share
24%
Top 20: 58%
Open market
15%
- Scruffs76%
- DURUS WORKWEAR2%
- toolstream limited2%
- LBL Leading the Better Life1%
- SOXCO1%
- kraftd1%
- Open — no brand owns it (27 brands, 15%)
Demand
Work Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Work Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scruffs54K/yr
- scruffs workwear41K/yr
- work hat13K/yr
- work hats for men7K/yr
- work beanie4K/yr
- scruffs hat3K/yr
Reviews and returns
What reviews say buyers love and hate about Work Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fits too big
sizing is off
Too small
Very cheaply made
Bad quality
Garbage
breakable
already falling apart
Broke within a minute
I thought theyd be thick boot socks theyre more like office wear socks
Thick
Thinner than I thought
goes a bit brown / ginger
come with slightly different colour options
Just a different colour in certain parts
Love
Excellent Quality
These are excellent quality socks
Seems very well made, would recommend
easy to fit
find it's good to have tight
Excellent fit
Really comfortable
Comfy to wear
These socks are comfortable
Great value
Excellent value for money
Good for the price
Nice and warm
definitely keeps you warm
keeps your head warm too
Return
1.7% Return rate 89% Fixable by listing
Fits too big
sizing is off
Too small
Fault advertising
False description
so very misleading
Material not what I thought it was
its pure polyester
Very synthetic material
Very cheaply made
Bad quality
Garbage
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Work Hat questions
Answered from the same tracked data.









