Wooly Hats Women
FailDemand is soft, at -67.8% this quarter, so Wooly Hats Women is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £13K/yr80K searches / yr
- 90-day growth
- -67.8%search demand this quarter
- Competition
- 24%top-5 click share · 68 brands · 119 sellers
Flapen Score
Wooly Hats Women against its category
The dotted line is the Fashion average. Past it, Wooly Hats Women is stronger. Inside it, weaker.
Market
The Wooly Hats Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wooly Hats Women 80K times last year and spent an estimated £13K. The top 5 brands take 29% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -67.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £13Ka year
- Peak month
- December29.2× the quietest month
- Top search term
- black hat women17K searches a year
02 · Price
A sale here is worth £11.12.
Listings sell for £11.12 on average, from £3.57 to £45.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.12 that is £0 to £1K a year per listing.
- Average price
- £11.12under the $15 to $100 sweet spot
- Price range
- £3.57–£45.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #184 within Accessories. It carries 1,802 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 91%
- Out of stock, average day
- 18.4%
- Average rank
- #184in Accessories
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,802per listing
- Listings tracked
- 102
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Wooly Hats Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baynetin Womens Criss Cross Ponytail Baseball Cap High Messy Bun Ponycap Quick Drying Mesh Outdoor Sports Hat with Ponytail Hole Adjustable Travel Summer Hat (Black One Size)
- Price
- £7.57
- Rating
- 4.2/5
- Reviews
- 2,320
- Age
- 4y ago

Lynmquober Women Felt Cloche Hat 1920s Vintage Fedora Bowknot Bowler Hats Black
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 9mo ago

Wide Brim Straw Hat for Women Fedora Summer Sun Visor Floppy Foldable Roll up Beach Sun Hat UV Protection Travel Outdoor Straw Cap Fashion Bowknot Trilby Bowler Cap for Seaside Holiday Party
- Price
- £8.21
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 3y ago

Interstellar Fire Baseball Cap for Men Women - 100% Cotton Adjustable Plain Hat - Unisex One Size Sun Hat for Youth Boys Ponytail Ladies - Sports Trucker Hats (Black)
- Price
- £7.35
- Rating
- 4.4/5
- Reviews
- 5,465
- Age
- 5y ago

Enwokran Womens Ponytail Baseball Cap Adjustable Breathable Criss Cross Mesh Quick Drying Messy High Bun Ponycap Hat (Black)
- Price
- £6.72
- Rating
- 4.4/5
- Reviews
- 364
- Age
- 3y ago
Trending
90-day click momentum
Callaway Golf Liquid Metal Womens Golf Cap Black
- Price
- £16.24
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 3y ago

KYEYGWO Panama Fedora Hats for Men Woman Braid Straw Short Brim Jazz Cap Trilby Hat Black
- Price
- £11.18
- Rating
- 4.0/5
- Reviews
- 1,160
- Age
- 7y ago

Enwokran Womens Ponytail Baseball Cap Adjustable Breathable Criss Cross Mesh Quick Drying Messy High Bun Ponycap Hat (Black)
- Price
- £6.72
- Rating
- 4.4/5
- Reviews
- 364
- Age
- 3y ago

Men Women Washed Cotton Low Profile Distressed Vintage Baseball Cap Plain Adjustable Dad Hat (Black)
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 2,493
- Age
- 6y ago

ehsbuy Beanie Hat Men Fleece Lined Stretchy Winter Hats Soft Cuffed Warm Wooly Hat Thermal Beanie Skull Cap Gifts for Men Women
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago
Newest
by launch date
Lynmquober Women Felt Cloche Hat 1920s Vintage Fedora Bowknot Bowler Hats Black
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 9mo ago

MESU Womens Vintage Felt Bucket Hat 1920S Cloche Bowler Hats Black
- Price
- £11.96
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 1y ago

WULIQIUQIU Womens Vintage Felt Cloche Hat Winter Floral Fedora Bucket Hat Bowler Hats Black
- Price
- £10.10
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago

ehsbuy Beanie Hat Men Fleece Lined Stretchy Winter Hats Soft Cuffed Warm Wooly Hat Thermal Beanie Skull Cap Gifts for Men Women
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

MESU Womens Felt Cloche Hat Floral Fedora Bucket Hat 1920s Vintage Bowler Hats Black
- Price
- £9.92
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
68 rising
Sellers
119
Top-5 brand share
29%
Top 20: 68%
Top-5 click share
24%
Top 20: 51%
Open market
67%
- FURTALK8%
- Baynetin6%
- Lynmquober6%
- XINCHIA5%
- Enwokran5%
- Interstellar Fire4%
Demand
Wooly Hats Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 29.2×
Search terms
Top Wooly Hats Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black hat women17K/yr
- thermal hat womens14K/yr
- wool hat women12K/yr
- womens wooly hat12K/yr
- wooly hat women9K/yr
- ladies wooly hat12K/yr
- womens wooly hats5K/yr
Reviews and returns
What reviews say buyers love and hate about Wooly Hats Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very big
Too small
One size fits no one
Absolutely rubbish quality
POOR QUALITY
small cheap quality
Breaks when folded
didn't last longer
the day wearing this it fell off 3 times
This item does not match the description
Not as described
Not the size advertised
Not as thick chunky knit as expected
Not very thick
is thinner than I expected
Love
Great price good quality bought it as a present they loved it
Good quality
Good quality Very stylish
keeps me warm
It is warm
Keeps me really warm
Its also not too tight
Fits beautifully
Great hat fits my big head perfectly even though its a one size fits all
Good value
Excellent value
good value
very comfortable
comfortable to wear
The hat is comfortable
Return
3.3% Return rate 86% Fixable by listing
Very big
Too small
One size fits no one
Absolutely rubbish quality
POOR QUALITY
small cheap quality
It's out of shape
Hat was out of shape
although the material was very breathable, it did feel very cheap
Very hard material
Really odd material
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooly Hats Women questions
Answered from the same tracked data.









