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Wool Socks

Fail

Demand is soft, at -53.6% this quarter, so Wool Socks is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£42K/yr209K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
39%top-5 click share · 16 brands · 19 sellers

Flapen Score

Wool Socks against its category

The dotted line is the Fashion average. Past it, Wool Socks is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wool Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wool Socks 209K times last year and spent an estimated £42K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
1.6%
Market size, estimated
£42Ka year
Peak month
December12.3× the quietest month
Top search term
merino wool socks womens90K searches a year

02 · Price

A sale here is worth £13.07.

Listings sell for £13.07 on average, from £9.32 to £22.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.07 that is £1K to £3K a year per listing.

Average price
£13.07under the $15 to $100 sweet spot
Price range
£9.32–£22.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #77 within Sport Specific Clothing. It carries 3,953 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
19.5%
Average rank
#77in Sport Specific Clothing
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,953per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wool Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

19

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

16%

  • Sandsuced24%
  • MOSEY KOSY19%
  • EBMORE17%
  • ANTSANG14%
  • Niorasen6%
  • SEEYAN4%
  • Open — no brand owns it (10 brands, 16%)

Demand

Wool Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.3×

Search terms

Top Wool Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merino wool socks womens90K/yr
  • merino23K/yr
  • wool socks women45K/yr
  • merino wool socks women11K/yr
  • merino socks women8K/yr
  • womens wool socks13K/yr
  • woolen socks6K/yr
  • womens merino wool socks8K/yr
  • pure wool socks5K/yr

Reviews and returns

What reviews say buyers love and hate about Wool Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.08

These socks are very poor quality for the price 9-12 very large

cheap and bad

Poor Quality

Size-Overall10%−0.06

They are quite short

they are far too big

Come up small

Thickness8%−0.04

Very thick

not as thick as I had hoped for

Not thick socks

Warmth8%+1.56

they didnt feel that thermal

these don't hold heat

Not that warm

Gap/Hole5%−0.05

Arrived with a hole

Holes

had a hole on arrival

Love

Warmth26%+1.56

Keeps your feet warm

Comfy and kept warm

Super warm

Comfort-Overall19%+1.76

Comfy and warm

comfortable to wear

Very comfy and support my feet well

Quality-Overall15%−0.08

Excellent product

They appear well made

Great quality socks love them

Value For Money7%+0.45

Brilliant for the money

Excellent value for money

Worth the price

Size-Overall6%−0.06

Fit well

fit as described

True to size and very comfortable

Return

1.2% Return rate 41% Fixable by listing

Size-Overall28%█▆▆▅▆█

They are quite short

they are far too big

Come up small

Quality-Overall10%▆▇█▇▃▅

These socks are very poor quality for the price 9-12 very large

cheap and bad

Poor Quality

Material Quality10%▆█▄██▇

Look like wool

Plastic

nice colours however the material looked snagged

Thin5%▂▅█▄▂▇
Comfort-Overall5%█▄▇▇▄▇

FAQ

Common Wool Socks questions

Answered from the same tracked data.