Skip to content

Woody Toy Story

Fail

The top 5 brands take 100% of clicks, so Woody Toy Story is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£132K/yr145K searches / yr
90-day growth
+78.7%search demand this quarter
Competition
73%top-5 click share · 5 brands · 94 sellers

Flapen Score

Woody Toy Story against its category

The dotted line is the Fashion average. Past it, Woody Toy Story is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woody Toy Story market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Woody Toy Story 145K times last year and spent an estimated £132K. All 5 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +78.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+78.7%
Conversion, latest week
4.8%
Market size, estimated
£132Ka year
Peak month
December2.3× the quietest month
Top search term
woody toy story122K searches a year

02 · Price

A sale here is worth £18.92.

Listings sell for £18.92 on average, from £7.45 to £34.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £18.92 that is £5K to £9K a year per listing.

Average price
£18.92inside the $15 to $100 sweet spot
Price range
£7.45–£34.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #173 within Boys. It carries 2,887 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
1.8%
Average rank
#173in Boys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,887per listing
Listings tracked
15

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Woody Toy Story products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£53K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Disney38%
  • Mattel30%
  • Disney Store26%
  • Get Trend4%
  • Undercover2%

Demand

Woody Toy Story search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Woody Toy Story search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woody toy story122K/yr
  • toy story figures set10K/yr
  • toy story interactive toys4K/yr
  • woody and buzz4K/yr
  • woody and buzz toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Woody Toy Story

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.14

for the ridiculously high price

A bit pricy for wha it is

expensive

Durability15%−0.11

Not long lasting

broke within a minute

Item broke quickly

Quality-Overall8%

Poor quality

Build quality shocking

I was pretty shocked at the build quality

Size-Overall5%+0.98

At 9.2", it's just slightly larger than most of his other figures

a lot smaller than the original Buzz

Audio Quality5%−0.03

I do feel like the voice is not quite the same as Tom Hanks from the films

sound does not function at all

Love

Fun/Entertainment Experience22%+1.68

Fun

entertaining play time

Fantastic toy

Quality-Overall18%

The build quality genuinely feels excellent

Good quality

Quality toy

Size-Overall16%+0.98

Decent size

Good size for my 3 year old grandson

Great size to take places

Value For Money7%+0.14

for just £20 it's a very affordable

Excellent value for money

Good value

Gifting Purpose7%+0.76

fab gift

Magical for a child, fantastic gift

Lovely present 🎁 Wonderful toy my nephew lives me 😍

Return

1.8% Return rate 15% Fixable by listing

Functionality-Overall24%▅▅▆█▅▇

Not working as it should

Size-Overall12%▄▇▃▂█▆

At 9.2", it's just slightly larger than most of his other figures

a lot smaller than the original Buzz

Defective Material/Parts11%▇█▆▄▆▄
Touch/Button Controls8%██▆▄▄▄
Durability6%▅▁▅▆█▄

Not long lasting

broke within a minute

Item broke quickly

FAQ

Common Woody Toy Story questions

Answered from the same tracked data.