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Woody Costume

Fail

Shoppers spend only $55K a year here, so Woody Costume is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£55K/yr223K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
55%top-5 click share · 8 brands · 36 sellers

Flapen Score

Woody Costume against its category

The dotted line is the Fashion average. Past it, Woody Costume is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woody Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Woody Costume 223K times last year and spent an estimated £55K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
1.1%
Market size, estimated
£55Ka year
Top search term
woody costume108K searches a year

02 · Price

A sale here is worth £22.72.

Listings sell for £22.72 on average, from £7.78 to £42.03. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.72 that is £0 to £2K a year per listing.

Average price
£22.72inside the $15 to $100 sweet spot
Price range
£7.78–£42.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #448 within Boys. It carries 383 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
72%
Out of stock, average day
21.0%
Average rank
#448in Boys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
383per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Woody Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

36

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

3%

  • Disney42%
  • Disguise19%
  • AYYOHON13%
  • Jaugola12%
  • Disney Store6%
  • Undercover6%
  • Open — no brand owns it (2 brands, 3%)

Demand

Woody Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov · busiest ÷ quietest = 5.2× · 9 of 12 months tracked

Search terms

Top Woody Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woody costume108K/yr
  • woody costume adult51K/yr
  • woody toy story costume20K/yr
  • woody outfit7K/yr
  • woody toy story costume adult10K/yr
  • toy story woody costume7K/yr
  • adult woody costume7K/yr
  • mens woody costume7K/yr
  • woody costume men5K/yr

Reviews and returns

What reviews say buyers love and hate about Woody Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall63%−0.10

Small made

I would definitely buy a couple of sizes up as they do come small

Small

Quality-Overall25%−0.07

Look really cheap

Awful quality

Love

Quality-Overall34%−0.07

Excellent quality

Overall, a great buy and good value for money

however I can see these Disney Woody character pyjamas as excellent quality

Size-Overall22%−0.10

Amazing fit

My grandson loves this bought size 3-4 so still a bit big on him

Fits well and easy to get on and off

Comfort-Overall12%+1.60

Very cute and he was comfortable in it all day long

Good wearing

Bright and Comfortable Pyjamas

Value For Money11%+1.47

Good value for money

Good value for the price

good value for money

Washability6%+0.77

washed well

washes great sizing is spot on

Return

2.1% Return rate 83% Fixable by listing

Size-Overall82%████▇█

Small made

I would definitely buy a couple of sizes up as they do come small

Small

Quality-Overall7%▅▇▅▁▇█

Look really cheap

Awful quality

Material Quality3%█▁▁█▁▁
Strength1%▁▁▁▁█▆
Functionality-Overall1%▁▁▆▁▁█

FAQ

Common Woody Costume questions

Answered from the same tracked data.