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Wonder Woman Costume

Fail

Buyers convert on only 0.7% of searches, so Wonder Woman Costume is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£47K/yr251K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
74%top-5 click share · 8 brands · 30 sellers

Flapen Score

Wonder Woman Costume against its category

The dotted line is the Fashion average. Past it, Wonder Woman Costume is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wonder Woman Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wonder Woman Costume 251K times last year and spent an estimated £47K. The top 5 brands take 92% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
0.7%
Market size, estimated
£47Ka year
Top search term
wonder woman costume212K searches a year

02 · Price

A sale here is worth £27.69.

Listings sell for £27.69 on average, from £9.24 to £42.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.69 that is £0 to £3K a year per listing.

Average price
£27.69inside the $15 to $100 sweet spot
Price range
£9.24–£42.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
9.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #4,924 within Novelty & Special Use Clothing. It carries 498 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
71%
Out of stock, average day
5.1%
Average rank
#4,924in Novelty & Special Use Clothing
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
498per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Wonder Woman Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

30

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

5%

  • LyCosLynen39%
  • Rubies25%
  • Bslingerie14%
  • amscan9%
  • Starline5%
  • Funidelia3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Wonder Woman Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 5.0× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Wonder Woman Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+3.89

The costume was amazing the boots were a little big so had to pencil onto my jeans as legs to thin

Quality-Overall17%−0.09

Disgraceful quality

Avoid this quality rubbish

Gifting Purpose17%−0.13

won't be gifted until September so cannot really recommend at the moment

Durability17%−0.47

Its frayed and torn and half of it wasnt wearable for the value for money its horrendous

Love

Quality-Overall33%−0.09

Absolutely gorgeous

Size-Overall17%+3.89

As described, perfect size

Value For Money17%−0.13

it was good value for money

Advertised Vs Actual Product17%+1.01

As described, perfect size

Return

9.4% Return rate 86% Fixable by listing

Size-Overall84%▇█▇▆██

The costume was amazing the boots were a little big so had to pencil onto my jeans as legs to thin

Material Quality6%▁▅▆██▆
Quality-Overall4%▄▁▂█▂▁

Disgraceful quality

Avoid this quality rubbish

Stitch/Finish/Polish2%▁█▅▆▁▁
Functionality-Overall2%█▁▁▁▁▁

FAQ

Common Wonder Woman Costume questions

Answered from the same tracked data.