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wonder woman costume

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 12Growth 22Conversion 9Competition 22Returns 9Price range 81Avg price 95Brand share 19Review moat 75Quality gap 95

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£27.69

avg listing price — sweet spot $15–$100

Price range

Great£9.24–£42.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great497.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad£47K

£47K/yr · 251K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.4%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United Kingdom niche tracking, wonder woman costume is a £47K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 34/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wonder woman costume market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£21K–£28K
units × avg price
Conversion rate
0.7%
Avg BSR
#4,924
Page quality
0%
Prime
71%
Sponsored
7%
Out of stock
5.1%
Avg brand age
76 months
Avg seller age
193 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

30

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

5%

  • LyCosLynen39%
  • Rubies25%
  • Bslingerie14%
  • amscan9%
  • Starline5%
  • Funidelia3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Weekly Amazon search volume, last 38 weeks — -5.1% search growth over the last 90 days.
25K15KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top wonder woman costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£9K30%£14K40%£19K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about wonder woman costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Absolutely gorgeous”

Size-Overall17%

“As described, perfect size”

Value For Money17%

“it was good value for money”

Advertised Vs Actual Product17%

“As described, perfect size”

What buyers complain about

Size-Overall33%

“The costume was amazing the boots were a little big so had to pencil onto my jeans as legs to thin”

Quality-Overall17%

“Disgraceful quality”

Gifting Purpose17%

“won't be gifted until September so cannot really recommend at the moment”

Durability17%

“Its frayed and torn and half of it wasnt wearable for the value for money its horrendous”

Top return reasons

Size-Overall84%
Material Quality6%
Quality-Overall4%
Stitch/Finish/Polish2%
Functionality-Overall2%
Advertised Vs Actual Product1%
Color1%
Shape/Style1%
Product Condition1%
Smell0%

Common questions

Is wonder woman costume profitable to sell on Amazon United Kingdom?
The niche generates £47K/yr across 14 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (34/100).
How competitive is the wonder woman costume niche?
8 brands and 30 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in wonder woman costume?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Gifting Purpose. The return rate is 9.4% — above our launch gate.
What does it cost to enter the wonder woman costume niche?
Listings span £9.24–£42.03; the average listing price is £27.69 (sweet spot $15–$100). The average incumbent carries 498 reviews — the moat a new listing must climb.