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Womens Waterproof Snow Boots

Fail

Shoppers spend an estimated $0 a year here, so Womens Waterproof Snow Boots is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£0/yr165K searches / yr
90-day growth
-95.0%search demand this quarter
Competition
30%top-5 click share · 19 brands · 37 sellers

Flapen Score

Womens Waterproof Snow Boots against its category

The dotted line is the Fashion average. Past it, Womens Waterproof Snow Boots is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Waterproof Snow Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Waterproof Snow Boots 165K times last year and spent an estimated £0. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -95.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-95.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
January83.7× the quietest month
Top search term
snow boots women waterproof6K searches a year

02 · Price

A sale here is worth £27.15.

Listings sell for £27.15 on average, from £10.82 to £71.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.15 that is £0 to £3K a year per listing.

Average price
£27.15inside the $15 to $100 sweet spot
Price range
£10.82–£71.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
10.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #707 within Shoes. It carries 2,065 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
29.3%
Average rank
#707in Shoes
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,065per listing
Listings tracked
42

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Womens Waterproof Snow Boots products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19

Sellers

37

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 70%

Open market

28%

  • Maxome22%
  • Mountain Warehouse17%
  • Trespass10%
  • Knixmax10%
  • ziitop7%
  • Gaatpot5%

Demand

Womens Waterproof Snow Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 83.7×

Search terms

Top Womens Waterproof Snow Boots search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • snow boots women waterproof6K/yr
  • snow boot9K/yr
  • waterproof snow boots9K/yr
  • snow boots womens8K/yr
  • snow shoes for women11K/yr
  • snow womens boots9K/yr
  • ski boots women8K/yr
  • snowboots for women uk8K/yr
  • womens snow boots size 612K/yr
  • ankle snow boots women6K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Waterproof Snow Boots

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
32%of negative reviews mention “Water Resistance”
10.8%of orders come back
“Would definitely put extra waterproof spray as feel they would probably not cope so well on the fabric”
A buyer, on “Water Resistance”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Womens Waterproof Snow Boots questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data