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Womens Waterproof Snow Boots

Fail

Shoppers spend only $0 a year here, so Womens Waterproof Snow Boots is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£0/yr165K searches / yr
90-day growth
-95.0%search demand this quarter
Competition
30%top-5 click share · 19 brands · 37 sellers

Flapen Score

Womens Waterproof Snow Boots against its category

The dotted line is the Fashion average. Past it, Womens Waterproof Snow Boots is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Waterproof Snow Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Waterproof Snow Boots 165K times last year and spent an estimated £0. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -95.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-95.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
January83.7× the quietest month
Top search term
snow boots women waterproof6K searches a year

02 · Price

A sale here is worth £27.15.

Listings sell for £27.15 on average, from £10.82 to £71.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.15 that is £0 to £3K a year per listing.

Average price
£27.15inside the $15 to $100 sweet spot
Price range
£10.82–£71.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
10.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #707 within Shoes. It carries 2,065 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
29.3%
Average rank
#707in Shoes
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,065per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Womens Waterproof Snow Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19

Sellers

37

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

30%

Top 20: 70%

Open market

28%

  • Maxome22%
  • Mountain Warehouse17%
  • Trespass10%
  • Knixmax10%
  • ziitop7%
  • Gaatpot5%

Demand

Womens Waterproof Snow Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 83.7×

Search terms

Top Womens Waterproof Snow Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow boots women waterproof6K/yr
  • snow boot9K/yr
  • waterproof snow boots9K/yr
  • snow boots womens8K/yr
  • snow shoes for women11K/yr
  • snow womens boots9K/yr
  • ski boots women8K/yr
  • snowboots for women uk8K/yr
  • womens snow boots size 612K/yr
  • ankle snow boots women6K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Waterproof Snow Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance32%−0.48

Would definitely put extra waterproof spray as feel they would probably not cope so well on the fabric

Not waterproof

they are notwaterproof

Size-Overall17%+0.76

A bit too big

comes up very small

they were too big

Quality-Overall4%−0.01

Not good enough

Low quality which is a shame as they were soft

Durability4%−0.05

Not Durable

not durable I only wear for 2 hrs max a day walking my pups 4 weeks of wear

They were great until 4 days after the return window ran out

Heel Support2%−0.03

down against heel part

Love

Comfort-Overall20%+0.84

Light and comfortable

very comfortable whilst still being supportive

They are very comfortable to wear with the fur lining keeping me warm at all times

Warmth20%+1.72

keep feet warm

So nice warm feet

Warm and comfy

Size-Overall7%+0.76

they fit well

generous size

They are the perfect fit for me as I go up a size so as to be able to wear tights or socks with them I got a size 5

Value For Money7%+0.25

I think they were worth the money

great value for money

Good price

Advertised Vs Actual Product6%−0.02

are exactly how they were described to be

Product matches description

description matches

Return

10.8% Return rate 75% Fixable by listing

Size-Overall50%▆▆▇▇█▆

A bit too big

comes up very small

they were too big

Feet Fit17%▄▃▄▃▂█
Comfort-Overall5%▅█▂▁█▁
Width4%▆▆▃█▁▁
Quality-Overall3%▅▄▁▄█▁

Not good enough

Low quality which is a shame as they were soft

FAQ

Common Womens Waterproof Snow Boots questions

Answered from the same tracked data.