Womens Watch
FailThe top 5 brands take 100% of clicks, so Womens Watch is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £2.1M/yr4.2M searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 27 sellers
Flapen Score
Womens Watch against its category
The dotted line is the Fashion average. Past it, Womens Watch is stronger. Inside it, weaker.
Market
The Womens Watch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Watch 4.2M times last year and spent an estimated £2.1M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 4.2M
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £2.1Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- watches for women1.1M searches a year
02 · Price
A sale here is worth £39.61.
Listings sell for £39.61 on average, from £7.27 to £116.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £39.61 that is £119K to £158K a year per listing.
- Average price
- £39.61inside the $15 to $100 sweet spot
- Price range
- £7.27–£116.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £119K–£158K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Watches. It carries 7,880 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Watches
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,880per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Womens Watch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.07.1 - Purple/Silver Tone
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.11.1 - Green/Silver Tone
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

Michael Kors Parker Watch for Women Quartz Chronograph movement with Stainless steel or PVC strap
- Price
- £116.28
- Rating
- 4.6/5
- Reviews
- 11,390
- Age
- 12y ago

Oidea Stretch Band Watches for Women: Bohemia Flower Easy Reader Elastic Band Watch Large Face Big Number Analog Quartz Bracelet Watch Expansion Band Wristwatch
- Price
- £10.26
- Rating
- 4.0/5
- Reviews
- 997
- Age
- 2y ago

Ravel Womens Easy Read Watch with Big Numbers - Black/Silver Tone/White Dial
- Price
- £7.27
- Rating
- 4.4/5
- Reviews
- 9,891
- Age
- 15y ago
Trending
90-day click momentum
Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.11.1 - Green/Silver Tone
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

FOSSIL Riley Womens Quartz Watch with Off-White Dial and Brown Leather Strap ES3466
- Price
- £73.72
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 12y ago

FOSSIL Riley Womens Quartz Watch with Rose Gold Dial and Rose Gold Stainless Steel Bracelet ES2811
- Price
- £65.49
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 15y ago

Ravel - Womens Pastel Coloured Everyday Watch (27mm case) - Analogue Quartz - R0137.05.2 - Pink/Silver Tone
- Price
- £7.42
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 4y ago

Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.07.1 - Purple/Silver Tone
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago
Newest
by launch date
Oidea Stretch Band Watches for Women: Bohemia Flower Easy Reader Elastic Band Watch Large Face Big Number Analog Quartz Bracelet Watch Expansion Band Wristwatch
- Price
- £10.26
- Rating
- 4.0/5
- Reviews
- 997
- Age
- 2y ago

Ravel - Womens Pastel Coloured Everyday Watch (27mm case) - Analogue Quartz - R0137.05.2 - Pink/Silver Tone
- Price
- £7.42
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 4y ago

Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.07.1 - Purple/Silver Tone
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.11.1 - Green/Silver Tone
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

FOSSIL Riley Womens Quartz Watch with Off-White Dial and Brown Leather Strap ES3466
- Price
- £73.72
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Ravel61%
- Michael Kors19%
- Fossil10%
- Oidea7%
- Sekonda2%
- Open — no brand owns it (0%)
Demand
Womens Watch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Womens Watch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- watches for women1.1M/yr
- ladies watches936K/yr
- digital watch338K/yr
- womens watch424K/yr
- ladies watch274K/yr
- women watch205K/yr
- radley watches for women161K/yr
- womens watches153K/yr
- watch for women124K/yr
- watch women78K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Watch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the strap broke which was really annoying
Shame about the strap
Also the inside of the strap flakes off
Bad value for money
It would cost as much
It's a waste of money
Stopped working after three months
Strap only lasted a month or two which was to be expected for the price
The time started to slow down within a week of having it
Rubbish lasted 3 months unable to replace battery
Can't change the battery
Problem is that you can't get the back off even though you're supposed to be able to so I can't change the battery
its a little on the large size
I had not expected a gents very large size face
Love
Good value
Great Value
Great value
Adjustable strap
Lovely comfy strap
Nice strap
Fits well, looks nice
Nice big face which I like
Just as good as described size was as stated real value for money
Large clear face
Nice, clear and easy to read dial
Large easy-to-read numbers
easy to read
Looks great and easy to read
Very pretty watch very easy to read even at night very comfortable to wear
Return
3.9% Return rate 64% Fixable by listing
its a little on the large size
I had not expected a gents very large size face
the strap broke which was really annoying
Shame about the strap
Also the inside of the strap flakes off
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Watch questions
Answered from the same tracked data.









