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Womens Watch

Fail

The top 5 brands take 100% of clicks, so Womens Watch is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£2.1M/yr4.2M searches / yr
90-day growth
+5.7%search demand this quarter
Competition
79%top-5 click share · 5 brands · 27 sellers

Flapen Score

Womens Watch against its category

The dotted line is the Fashion average. Past it, Womens Watch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Watch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Watch 4.2M times last year and spent an estimated £2.1M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months
4.2M
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
1.2%
Market size, estimated
£2.1Ma year
Peak month
December2.7× the quietest month
Top search term
watches for women1.1M searches a year

02 · Price

A sale here is worth £39.61.

Listings sell for £39.61 on average, from £7.27 to £116.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £39.61 that is £119K to £158K a year per listing.

Average price
£39.61inside the $15 to $100 sweet spot
Price range
£7.27–£116.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£119K–£158K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Watches. It carries 7,880 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Watches
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,880per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Womens Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£208K£415K£623K£830K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Ravel61%
  • Michael Kors19%
  • Fossil10%
  • Oidea7%
  • Sekonda2%
  • Open — no brand owns it (0%)

Demand

Womens Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Womens Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watches for women1.1M/yr
  • ladies watches936K/yr
  • digital watch338K/yr
  • womens watch424K/yr
  • ladies watch274K/yr
  • women watch205K/yr
  • radley watches for women161K/yr
  • womens watches153K/yr
  • watch for women124K/yr
  • watch women78K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Watch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality21%+0.58

the strap broke which was really annoying

Shame about the strap

Also the inside of the strap flakes off

Value For Money14%+1.84

Bad value for money

It would cost as much

It's a waste of money

Durability11%−0.16

Stopped working after three months

Strap only lasted a month or two which was to be expected for the price

The time started to slow down within a week of having it

Battery Life9%−0.13

Rubbish lasted 3 months unable to replace battery

Can't change the battery

Problem is that you can't get the back off even though you're supposed to be able to so I can't change the battery

Size-Overall8%−0.05

its a little on the large size

I had not expected a gents very large size face

Love

Value For Money28%+1.84

Good value

Great Value

Great value

Strap/String Quality22%+0.58

Adjustable strap

Lovely comfy strap

Nice strap

Size-Overall12%−0.05

Fits well, looks nice

Nice big face which I like

Just as good as described size was as stated real value for money

Display Size9%+0.63

Large clear face

Nice, clear and easy to read dial

Large easy-to-read numbers

Ease Of Use5%0.00

easy to read

Looks great and easy to read

Very pretty watch very easy to read even at night very comfortable to wear

Return

3.9% Return rate 64% Fixable by listing

Size-Overall33%▅▇▄█▄▆

its a little on the large size

I had not expected a gents very large size face

Wrist Fit20%▄▆█▄▇▇
Strap/String Quality13%█▄▆▆▂▃

the strap broke which was really annoying

Shame about the strap

Also the inside of the strap flakes off

Functionality-Overall6%▃▁█▅▃▇
Defective Material/Parts4%█▆▁█▆▁

FAQ

Common Womens Watch questions

Answered from the same tracked data.