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Womens Vests

Maybe

Search demand grew +143.5% this quarter. But buyers convert on only 0.9% of searches, so Womens Vests is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£85K/yr855K searches / yr
90-day growth
+143.5%search demand this quarter
Competition
18%top-5 click share · 43 brands · 52 sellers

Flapen Score

Womens Vests against its category

The dotted line is the Fashion average. Past it, Womens Vests is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Vests market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Vests 855K times last year and spent an estimated £85K. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 855K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +143.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
855K
Growth, 90 days vs prior 90
+143.5%
Conversion, latest week
0.9%
Market size, estimated
£85Ka year
Peak month
July2.7× the quietest month
Top search term
white vest tops for women101K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £4.95 to £35.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.37 that is £0 to £1K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£4.95–£35.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #121 within Activewear. It carries 11,552 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
2.6%
Average rank
#121in Activewear
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,552per listing
Listings tracked
155

04 · Newcomers

Amazon counts 3 of last year's 47 launches as successful.

47 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
47
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Womens Vests products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

52

Top-5 brand share

64%

Top 20: 89%

Top-5 click share

18%

Top 20: 39%

Open market

33%

  • Amazon Essentials32%
  • BQTQ10%
  • Aottori9%
  • LILLUSORY8%
  • Aokosor5%
  • Vislivin3%

Demand

Womens Vests search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Womens Vests search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white vest tops for women101K/yr
  • camisole tops for women121K/yr
  • vest tops80K/yr
  • black vest tops for women69K/yr
  • strappy tops for women uk44K/yr
  • loose vest tops women24K/yr
  • camisole tops for women uk40K/yr
  • womens vest tops multi pack36K/yr
  • ladies sleeveless tops30K/yr
  • womens sleeveless tops26K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Vests

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+1.52

run large

Very small

Too short

Quality-Overall13%−0.09

Awful and cheap

1 star: Not what I expected or very poor quality

Poor quality

Material Quality12%−0.11

Cheap material

Awful material

Very strange material

Advertised Vs Actual Product5%−0.06

Looks nothing like pictures

Not as shown in the picture

Not accurate photo

Color5%

Not true white

Not white, more cream

Very slightly off white

Love

Size-Overall23%+1.52

Its a flattering fit on me

Happy with fit

Fit great

Quality-Overall11%−0.09

Good quality

The quality of the item is well made

I think this tank top is very good quality

Comfort-Overall11%+1.20

Comfortable to wear

Lovely & comfortable

Comfortable top

Material Quality9%−0.11

Lovely soft material

Good quality material

comfortable material

Value For Money6%+0.37

Good price

Reasonably priced

Great Value

Return

3.2% Return rate 65% Fixable by listing

Size-Overall51%█▇▇███

run large

Very small

Too short

Material Quality10%█▇█▄▇█

Cheap material

Awful material

Very strange material

Length9%▇▅▇█▇▇
Transparency5%▁▄█▆▇▅

See through

Still a bit see-through

Too see through

Thin4%▆▆▅█▄▇

Thin

very thin material too

Very thin and see-through material

FAQ

Common Womens Vests questions

Answered from the same tracked data.