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Womens Trainers

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.5% of searches, so Womens Trainers is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£1.9M/yr13.3M searches / yr
90-day growth
+9.7%search demand this quarter
Competition
9%top-5 click share · 50 brands · 185 sellers

Flapen Score

Womens Trainers against its category

The dotted line is the Fashion average. Past it, Womens Trainers is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Trainers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Trainers 13.3M times last year and spent an estimated £1.9M. The top 5 brands take 82% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 13.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
13.3M
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
0.5%
Market size, estimated
£1.9Ma year
Peak month
January2.0× the quietest month
Top search term
skechers slip in women1.8M searches a year

02 · Price

A sale here is worth £29.78.

Listings sell for £29.78 on average, from £6.56 to £73.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At £29.78 that is £3K to £7K a year per listing.

Average price
£29.78inside the $15 to $100 sweet spot
Price range
£6.56–£73.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #143 within Shoes. It carries 13,786 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
1.6%
Average rank
#143in Shoes
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,786per listing
Listings tracked
336

04 · Newcomers

9 of last year's 60 launches cleared the first-year sales bar.

60 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
60
Successful launches
9Amazon's first-year sales bar
Average brand age
50 months

Products

Top Womens Trainers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 9% of clicks, no more. An open shelf where new products get seen.

£0£19K£39K£58K£78K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

185

Est. top-5 brand share

82%

Top 20: 94%

Est. top-5 click share

9%

Top 20: 24%

Open market

27%

  • Skechers51%
  • adidas12%
  • HKR4%
  • Amazon Essentials3%
  • SURFING TREE2%
  • HJJ2%

Demand

Womens Trainers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Womens Trainers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • skechers slip in women1.8M/yr
  • skechers trainers womens1.8M/yr
  • skechers slip in men1.3M/yr
  • adidas trainers women1.2M/yr
  • skechers1.1M/yr
  • womens trainers1.2M/yr
  • trainers for women859K/yr
  • skechers trainers mens660K/yr
  • shoes for women uk609K/yr
  • ladies trainers414K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Trainers

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
5.2%of orders come back
“Far to big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Womens Trainers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data