Womens Trainers
MaybeThe top 5 products take only 9% of clicks. But buyers convert on only 0.5% of searches, so Womens Trainers is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £1.9M/yr13.3M searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 9%top-5 click share · 50 brands · 185 sellers
Flapen Score
Womens Trainers against its category
The dotted line is the Fashion average. Past it, Womens Trainers is stronger. Inside it, weaker.
Market
The Womens Trainers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Trainers 13.3M times last year and spent an estimated £1.9M. The top 5 brands take 82% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 13.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 13.3M
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £1.9Ma year
- Peak month
- January2.0× the quietest month
- Top search term
- skechers slip in women1.8M searches a year
02 · Price
A sale here is worth £29.78.
Listings sell for £29.78 on average, from £6.56 to £73.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At £29.78 that is £3K to £7K a year per listing.
- Average price
- £29.78inside the $15 to $100 sweet spot
- Price range
- £6.56–£73.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 5.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #143 within Shoes. It carries 13,786 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 94%
- Out of stock, average day
- 1.6%
- Average rank
- #143in Shoes
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,786per listing
- Listings tracked
- 336
04 · Newcomers
Amazon counts 9 of last year's 60 launches as successful.
60 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 60
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Womens Trainers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HKR Womens Trainers Slip On Walking Shoes Athletic Running Shoes Casual Lightweight Tennis Sneaker Breathable Sport Gym Fitness Shoes Black All Black 5 UK
- Price
- £26.84
- Rating
- 4.4/5
- Reviews
- 14,038
- Age
- 6y ago

Skechers Mens Summits High Range Slip-in Trainers Charcoal Mesh/Trim 10 UK
- Price
- £43.40
- Rating
- 4.6/5
- Reviews
- 27,297
- Age
- 3y ago

Skechers Womens Summits Artistry Chic Sneaker Black Mesh Black Trim 7 UK
- Price
- £28.27
- Rating
- 4.6/5
- Reviews
- 33,732
- Age
- 2y ago

Slip On Walking Shoes for Women Light Trainers Elastic Go Running Sneakers Soft Tennis Shoes Breathable Mesh Sports Gym Shoes Christmas Pink UK/5
- Price
- £26.99
- Rating
- 4.4/5
- Reviews
- 14,038
- Age
- 6y ago

Skechers Mens Summits High Range Slip-in Trainers Black Mesh/Trim 10 UK
- Price
- £44.79
- Rating
- 4.6/5
- Reviews
- 27,297
- Age
- 2y ago
Trending
90-day click momentum
Skechers Womens Go Walk Flex Grand Entry Trainers Light Mint Textile/Trim 5 UK
- Price
- £36.27
- Rating
- 4.6/5
- Reviews
- 16,425
- Age
- 6mo ago

adidas VL Court 3.0 Shoes
- Price
- £25.01
- Rating
- 4.6/5
- Reviews
- 8,946
- Age
- 3y ago

Skechers Womens Summits Dazzling Haze Slip-In Trainers Navy Mesh/Purple Trim 6 UK
- Price
- £48.77
- Rating
- 4.6/5
- Reviews
- 18,520
- Age
- 3y ago

Skechers Womens Summits Dazzling Haze Sneaker Gray 5 UK
- Price
- £44.72
- Rating
- 4.6/5
- Reviews
- 18,520
- Age
- 2y ago

Skechers Mens Summits Key Pace Slip-in Trainers Charcoal Mesh/Black Trim 9 UK
- Price
- £39.78
- Rating
- 4.7/5
- Reviews
- 5,616
- Age
- 3y ago
Newest
by launch date
adidas Womens Vl Court 3.0 Shoes Off White/Grey Six/Gold Metallic 5 UK
- Price
- £33.07
- Rating
- 4.6/5
- Reviews
- 8,946
- Age
- 1mo ago

Skechers Womens Go Walk Flex Grand Entry Trainers Light Mint Textile/Trim 5 UK
- Price
- £36.27
- Rating
- 4.6/5
- Reviews
- 16,425
- Age
- 6mo ago

ANALEAF Mens Slip-On Trainers Hands-Free Lightweight Casual Walking Shoes
- Price
- £33.38
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago

Skechers Womens Go Walk Flex Grand Entry Trainers White Textile/Trim 5 UK
- Price
- £46.81
- Rating
- 4.6/5
- Reviews
- 16,425
- Age
- 2y ago

Skechers Womens Go Walk Flex Relish Trainers Black Textile/Trim 5.5 UK Wide
- Price
- £39.10
- Rating
- 4.6/5
- Reviews
- 13,678
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 9% of clicks. An open shelf where new products get seen.
Brands
50 rising
Sellers
185
Top-5 brand share
82%
Top 20: 94%
Top-5 click share
9%
Top 20: 24%
Open market
27%
- Skechers51%
- adidas12%
- HKR4%
- Amazon Essentials3%
- SURFING TREE2%
- HJJ2%
Demand
Womens Trainers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Womens Trainers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skechers slip in women1.8M/yr
- skechers trainers womens1.8M/yr
- skechers slip in men1.3M/yr
- adidas trainers women1.2M/yr
- skechers1.1M/yr
- womens trainers1.2M/yr
- trainers for women859K/yr
- skechers trainers mens660K/yr
- shoes for women uk609K/yr
- ladies trainers414K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Trainers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far to big
Far too small
Tight fitting
Bad quality
Absolutely rubbish quality
Not made that well
Not comfortable
it gets uncomfortable in the toe area
But not comfortable for wearing all day made my feet cramp up
falling apart
dont last
Not durable
harder than expected
Very hard
otherwise these shoes are tough as hell
Love
Extremely Comfortable
Comfortable shoes
Comfortable to wear
Fit size is accurate
Very comfortable fit
Excellent fit
Value for money
Good for the price
Good value for money
Ideal quality socks
Decent quality
Good quality shoes
Great for walking
ok for home workouts
Great Trainers, very comfortable, I brought this for when I go to the gym
Return
5.2% Return rate 78% Fixable by listing
Far to big
Far too small
Tight fitting
narrow on the toe end so if your foot is a little wide this would not be the shoe for you
Tight in the toe cap for me
far too narrow for me particularly across the toes
Way too narrow
I needed extra wide
because of the width
Not comfortable
it gets uncomfortable in the toe area
But not comfortable for wearing all day made my feet cramp up
Not dark grey as in photo
Wrong size and colour sent
Colour was not the same as those ordered
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Trainers questions
Answered from the same tracked data.









