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Womens Trainers

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.5% of searches, so Womens Trainers is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£1.9M/yr13.3M searches / yr
90-day growth
+9.7%search demand this quarter
Competition
9%top-5 click share · 50 brands · 185 sellers

Flapen Score

Womens Trainers against its category

The dotted line is the Fashion average. Past it, Womens Trainers is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Trainers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Trainers 13.3M times last year and spent an estimated £1.9M. The top 5 brands take 82% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 13.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
13.3M
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
0.5%
Market size, estimated
£1.9Ma year
Peak month
January2.0× the quietest month
Top search term
skechers slip in women1.8M searches a year

02 · Price

A sale here is worth £29.78.

Listings sell for £29.78 on average, from £6.56 to £73.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At £29.78 that is £3K to £7K a year per listing.

Average price
£29.78inside the $15 to $100 sweet spot
Price range
£6.56–£73.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #143 within Shoes. It carries 13,786 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
1.6%
Average rank
#143in Shoes
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,786per listing
Listings tracked
336

04 · Newcomers

Amazon counts 9 of last year's 60 launches as successful.

60 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
60
Successful launches
9Amazon's first-year sales bar
Average brand age
50 months

Products

Top Womens Trainers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

£0£19K£39K£58K£78K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

185

Top-5 brand share

82%

Top 20: 94%

Top-5 click share

9%

Top 20: 24%

Open market

27%

  • Skechers51%
  • adidas12%
  • HKR4%
  • Amazon Essentials3%
  • SURFING TREE2%
  • HJJ2%

Demand

Womens Trainers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Womens Trainers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers slip in women1.8M/yr
  • skechers trainers womens1.8M/yr
  • skechers slip in men1.3M/yr
  • adidas trainers women1.2M/yr
  • skechers1.1M/yr
  • womens trainers1.2M/yr
  • trainers for women859K/yr
  • skechers trainers mens660K/yr
  • shoes for women uk609K/yr
  • ladies trainers414K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Trainers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.11

Far to big

Far too small

Tight fitting

Quality-Overall7%−0.01

Bad quality

Absolutely rubbish quality

Not made that well

Comfort-Overall7%+3.21

Not comfortable

it gets uncomfortable in the toe area

But not comfortable for wearing all day made my feet cramp up

Durability6%−0.06

falling apart

dont last

Not durable

Hard Feel3%−0.02

harder than expected

Very hard

otherwise these shoes are tough as hell

Love

Comfort-Overall40%+3.21

Extremely Comfortable

Comfortable shoes

Comfortable to wear

Size-Overall13%−0.11

Fit size is accurate

Very comfortable fit

Excellent fit

Value For Money10%+0.74

Value for money

Good for the price

Good value for money

Quality-Overall8%−0.01

Ideal quality socks

Decent quality

Good quality shoes

Exercise/Sports Suitability4%+0.27

Great for walking

ok for home workouts

Great Trainers, very comfortable, I brought this for when I go to the gym

Return

5.2% Return rate 78% Fixable by listing

Size-Overall47%██████

Far to big

Far too small

Tight fitting

Feet Fit16%▇▇██▇█

narrow on the toe end so if your foot is a little wide this would not be the shoe for you

Tight in the toe cap for me

far too narrow for me particularly across the toes

Width10%██▇█▆▇

Way too narrow

I needed extra wide

because of the width

Comfort-Overall5%█▇▆▇▇▆

Not comfortable

it gets uncomfortable in the toe area

But not comfortable for wearing all day made my feet cramp up

Color4%▃▄▃▄█▇

Not dark grey as in photo

Wrong size and colour sent

Colour was not the same as those ordered

FAQ

Common Womens Trainers questions

Answered from the same tracked data.