Womens Tops
MaybeThe top 5 products take only 13% of clicks. But buyers convert on only 0.4% of searches, so Womens Tops is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £315K/yr7.8M searches / yr
- 90-day growth
- +35.5%search demand this quarter
- Competition
- 13%top-5 click share · 57 brands · 88 sellers
Flapen Score
Womens Tops against its category
The dotted line is the Fashion average. Past it, Womens Tops is stronger. Inside it, weaker.
Market
The Womens Tops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Tops 7.8M times last year and spent an estimated £315K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 7.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.
- Searches, last 12 months
- 7.8M
- Growth, 90 days vs prior 90
- +35.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £315Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- womens tops2.0M searches a year
02 · Price
A sale here is worth £10.69.
Listings sell for £10.69 on average, from £2.09 to £23.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At £10.69 that is £0 to £1K a year per listing.
- Average price
- £10.69under the $15 to $100 sweet spot
- Price range
- £2.09–£23.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #246 within Tops, T-Shirts & Blouses. It carries 2,848 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 2.8%
- Average rank
- #246in Tops, T-Shirts & Blouses
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,848per listing
- Listings tracked
- 198
04 · Newcomers
Amazon counts 4 of last year's 69 launches as successful.
69 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 69
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Womens Tops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LILLUSORY Womens Tops Summer Lace Short Sleeve Ladies T Shirts UK WineRed L
- Price
- £8.85
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

MOLERANI T Shirts for Women UK Round Neck Loose Casual Puff Short Sleeve Summer Tee Tops Front Pleated T Shirt Sky Blue L
- Price
- £11.49
- Rating
- 4.4/5
- Reviews
- 702
- Age
- 1y ago

IECCP Women Tops Casual Short Sleeve T-Shirts Summer Buttons Dressy Tunic Fashion Floaty Pleated Clothes Shirts Colorful Plaid L (UK 16-18)
- Price
- £12.78
- Rating
- 4.5/5
- Reviews
- 499
- Age
- 1y ago

Aokosor Womens Summer Tops Floral Printed Short Capsleeve Shirts Crew Neck Casual Short Sleeve Grey Ladies Tops Size 10-12 for UK
- Price
- £8.90
- Rating
- 4.4/5
- Reviews
- 559
- Age
- 1y ago

Aokosor Ladies Tops for Women UK Vest Summer Clothes Scoop Neck Sleeveless Eyelet Embroidery Womens Tops Size 14-16 Boho
- Price
- £9.41
- Rating
- 4.1/5
- Reviews
- 784
- Age
- 2y ago
Trending
90-day click momentum
Amazon Essentials Womens Slim-Fit Thin Strap Tank Pack of 2 Pastel Yellow/White S
- Price
- £9.43
- Rating
- 4.4/5
- Reviews
- 15,073
- Age
- 3mo ago

Amazon Essentials Womens Classic-Fit Long-Sleeve Crewneck T-Shirt (Available in Plus Size) Blue White Stripe XX-Large
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 31,667
- Age
- 5y ago

Amazon Essentials Womens 2-Pack Slim-Fit Short-Sleeve V-Neck T-Shirt Pack of 2 Burgundy/Navy XX-Large
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 17,556
- Age
- 3mo ago

Amazon Essentials Womens Slim-Fit Ribbed Halter Top Black M
- Price
- £7.83
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 2mo ago

Amazon Essentials Womens Relaxed-Fit Short-Sleeved Woven Blouse Blue White Petal XL
- Price
- £9.47
- Rating
- 4.1/5
- Reviews
- 11,530
- Age
- 5y ago
Newest
by launch date
Amazon Essentials Womens Slim-Fit Ribbed Halter Top Black M
- Price
- £7.83
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 2mo ago

Amazon Essentials Womens 2-Pack Slim-Fit Short-Sleeve V-Neck T-Shirt Pack of 2 Burgundy/Navy XX-Large
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 17,556
- Age
- 3mo ago

Amazon Essentials Womens Slim-Fit Thin Strap Tank Pack of 2 Pastel Yellow/White S
- Price
- £9.43
- Rating
- 4.4/5
- Reviews
- 15,073
- Age
- 3mo ago

LILLUSORY Strapless Bandeau Tops for Women UK Backless Crop Boob Tube Vest Tank Sleeveless Going Out Summer Ladies Mature Y2k Cute Clothes Clubbing Party Sexy Capsule Wardrobe Clothing Black M
- Price
- £7.80
- Rating
- 3.9/5
- Reviews
- 48
- Age
- 4mo ago

LILLUSORY Womens Lace Cap Sleeve Tops Summer Scoop Neck T Shirts Green L
- Price
- £8.40
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
88
Top-5 brand share
56%
Top 20: 85%
Top-5 click share
13%
Top 20: 33%
Open market
40%
- Aokosor21%
- LILLUSORY13%
- Amazon Essentials10%
- GRECERELLE7%
- MOLERANI5%
- Rapbin4%
Demand
Womens Tops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Nov · busiest ÷ quietest = 3.0×
Search terms
Top Womens Tops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- womens tops2.0M/yr
- ladies tops1.2M/yr
- top763K/yr
- summer tops for women uk286K/yr
- tops for women uk501K/yr
- womens summer tops175K/yr
- ladies summer tops161K/yr
- going out tops448K/yr
- tops353K/yr
- halter neck top214K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Tops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tight fitting
Too small
too big
quite a dull red - couldnt be bothered to send it back
not quite navy in colour
Colour darker than picture
Poor quality
Awful and cheap
the quality felt cheap
made from a material I would not normally buy
Awful material
Material not as expected - shiny
not great value
too expensive
Waste of money
Love
very flattering and lovely fit
Fit as stated
Fits great
Amazing quality
Brilliant product well made
Versatile quality piece
Good quality material
Lovely soft material
comfortable material
Very comfortable easy to wear
Lovely & comfortable
Comfortable to wear
Love the colour
Vibrant colours
Decent colour
Return
3.4% Return rate 73% Fixable by listing
tight fitting
Too small
too big
made from a material I would not normally buy
Awful material
Material not as expected - shiny
Disappointed with length
The length is fairly short
Very long in length
Poor quality
Awful and cheap
the quality felt cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Tops questions
Answered from the same tracked data.









