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Womens Tops

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 0.4% of searches, so Womens Tops is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£315K/yr7.8M searches / yr
90-day growth
+35.5%search demand this quarter
Competition
13%top-5 click share · 57 brands · 88 sellers

Flapen Score

Womens Tops against its category

The dotted line is the Fashion average. Past it, Womens Tops is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Tops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Tops 7.8M times last year and spent an estimated £315K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 7.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months
7.8M
Growth, 90 days vs prior 90
+35.5%
Conversion, latest week
0.4%
Market size, estimated
£315Ka year
Peak month
November3.0× the quietest month
Top search term
womens tops2.0M searches a year

02 · Price

A sale here is worth £10.69.

Listings sell for £10.69 on average, from £2.09 to £23.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At £10.69 that is £0 to £1K a year per listing.

Average price
£10.69under the $15 to $100 sweet spot
Price range
£2.09–£23.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #246 within Tops, T-Shirts & Blouses. It carries 2,848 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
2.8%
Average rank
#246in Tops, T-Shirts & Blouses
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,848per listing
Listings tracked
198

04 · Newcomers

Amazon counts 4 of last year's 69 launches as successful.

69 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
69
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Womens Tops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 falling

Sellers

88

Top-5 brand share

56%

Top 20: 85%

Top-5 click share

13%

Top 20: 33%

Open market

40%

  • Aokosor21%
  • LILLUSORY13%
  • Amazon Essentials10%
  • GRECERELLE7%
  • MOLERANI5%
  • Rapbin4%

Demand

Womens Tops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Womens Tops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens tops2.0M/yr
  • ladies tops1.2M/yr
  • top763K/yr
  • summer tops for women uk286K/yr
  • tops for women uk501K/yr
  • womens summer tops175K/yr
  • ladies summer tops161K/yr
  • going out tops448K/yr
  • tops353K/yr
  • halter neck top214K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Tops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.15

tight fitting

Too small

too big

Color6%+0.21

quite a dull red - couldnt be bothered to send it back

not quite navy in colour

Colour darker than picture

Quality-Overall5%+1.16

Poor quality

Awful and cheap

the quality felt cheap

Material Quality4%+0.35

made from a material I would not normally buy

Awful material

Material not as expected - shiny

Value For Money3%

not great value

too expensive

Waste of money

Love

Size-Overall27%−0.15

very flattering and lovely fit

Fit as stated

Fits great

Quality-Overall12%+1.16

Amazing quality

Brilliant product well made

Versatile quality piece

Material Quality9%+0.35

Good quality material

Lovely soft material

comfortable material

Comfort-Overall8%+1.17

Very comfortable easy to wear

Lovely & comfortable

Comfortable to wear

Color7%+0.21

Love the colour

Vibrant colours

Decent colour

Return

3.4% Return rate 73% Fixable by listing

Size-Overall54%▇█▇▇▇▇

tight fitting

Too small

too big

Material Quality10%▅▅▇█▇▇

made from a material I would not normally buy

Awful material

Material not as expected - shiny

Length6%█▆▅█▆▆

Disappointed with length

The length is fairly short

Very long in length

Shape/Style4%▅█▇██▆
Quality-Overall3%▅▆█▇▆▇

Poor quality

Awful and cheap

the quality felt cheap

FAQ

Common Womens Tops questions

Answered from the same tracked data.