Is womens tops profitable to sell on Amazon United Kingdom?

The niche generates £315K/yr across 198 tracked products. 4 of 69 products launched in the last 360 days are still selling. 90-day search growth is +35.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the womens tops niche?

57 brands and 88 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in womens tops?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 3.4%.

When does demand for womens tops peak?

Demand peaks in Jun–Jul–Nov; the busiest month runs 3.0× the quietest.

What does it cost to enter the womens tops niche?

Listings span £2.09–£23.70; the average listing price is £10.69 (sweet spot $15–$100). The average incumbent carries 2,848 reviews — the moat a new listing must climb.

womens tops

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+35.5%

90-day search growth — must beat 0% to launch

Market size

Good£315K

£315K/yr · 7.8M searches

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Price range

Okay£2.09–£23.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.69

avg listing price — sweet spot $15–$100

Review moat

Okay2,847.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, womens tops is a £315K/yr Amazon United Kingdom market (7.8M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jun–Jul–Nov. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

womens tops market data

Units sold / yr: 20K–25K; avg 0–100/product
Revenue / yr: £214K–£267K; units × avg price
Conversion rate: 0.4%
Avg BSR: #246
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 2.8%
Avg brand age: 39 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

57 falling

Sellers

Top-5 brand share

56%

Top 20: 85%

Top-5 click share

13%

Top 20: 33%

Open market

40%

Aokosor21%
LILLUSORY13%
Amazon Essentials10%
GRECERELLE7%
MOLERANI5%
Rapbin4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.5% search growth over the last 90 days.

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 3.0×

Open Trend

Top womens tops search terms

womens tops2.0M/yr +35.7%0.1% conv.
ladies tops1.2M/yr +40.3%0.2% conv.
top763K/yr +4.5%0.0% conv.
summer tops for women uk286K/yr +238.3%0.2% conv.
tops for women uk501K/yr +34.4%0.1% conv.
womens summer tops175K/yr +197.4%0.1% conv.
ladies summer tops161K/yr +243.4%0.2% conv.
going out tops448K/yr -32.5%0.1% conv.
tops353K/yr +10.9%0.0% conv.
halter neck top214K/yr +123.6%0.1% conv.

All search terms

Top womens tops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LILLUSORY Womens Tops Summer Lace Short Sleeve Ladies T Shirts UK WineRed L

LILLUSORY£8.854.0★8 rev

MOLERANI T Shirts for Women UK Round Neck Loose Casual Puff Short Sleeve Summer Tee Tops Front Pleated T Shirt Sky Blue L

MOLERANI£11.494.4★702 rev

IECCP Women Tops Casual Short Sleeve T-Shirts Summer Buttons Dressy Tunic Fashion Floaty Pleated Clothes Shirts Colorful Plaid L (UK 16-18)

IECCP£12.784.5★499 rev

Aokosor Womens Summer Tops Floral Printed Short Capsleeve Shirts Crew Neck Casual Short Sleeve Grey Ladies Tops Size 10-12 for UK

Aokosor£8.904.4★559 rev

Aokosor Ladies Tops for Women UK Vest Summer Clothes Scoop Neck Sleeveless Eyelet Embroidery Womens Tops Size 14-16 Boho

Aokosor£9.414.1★784 rev

Newest

by launch date

Amazon Essentials Womens Slim-Fit Ribbed Halter Top Black M

Amazon Essentials£7.83139 rev

2mo ago

Amazon Essentials Womens 2-Pack Slim-Fit Short-Sleeve V-Neck T-Shirt Pack of 2 Burgundy/Navy XX-Large

Amazon Essentials£7.4517,556 rev

3mo ago

Amazon Essentials Womens Slim-Fit Thin Strap Tank Pack of 2 Pastel Yellow/White S

Amazon Essentials£9.4315,073 rev

3mo ago

LILLUSORY Strapless Bandeau Tops for Women UK Backless Crop Boob Tube Vest Tank Sleeveless Going Out Summer Ladies Mature Y2k Cute Clothes Clubbing Party Sexy Capsule Wardrobe Clothing Black M

LILLUSORY£7.8048 rev

4mo ago

LILLUSORY Womens Lace Cap Sleeve Tops Summer Scoop Neck T Shirts Green L

LILLUSORY£8.4055 rev

4mo ago

What buyers say about womens tops

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“very flattering and lovely fit”

Quality-Overall12%

“Amazing quality”

Material Quality9%

“Good quality material”

Comfort-Overall8%

“Very comfortable easy to wear”

Color7%

“Love the colour”

Value For Money7%

“Reasonably priced”

Soft Feel4%

“lovely soft material”

Shape/Style4%

“Really flattering”

Washability3%

“Washes well”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall29%

“tight fitting”

Color6%

“quite a dull red - couldnt be bothered to send it back”

Quality-Overall5%

“Poor quality”

Material Quality4%

“made from a material I would not normally buy”

Value For Money3%

“not great value”

Thin2%

“Very thin”

Advertised Vs Actual Product2%

“Looks nothing like pictures”

Transparency2%

“See through”

Length2%

“Disappointed with length”

Thickness1%

“a bit thin”

Top return reasons

Size-Overall54%

Material Quality10%

Length6%

Shape/Style4%

Quality-Overall3%

Color3%

Chest Fit3%

Transparency3%