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Womens Tops

Womens Tops shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 52Growth 60Conversion 5Competition 97Returns 45Price range 40Avg price 39Brand share 79Review moat 37Quality gap 76
This niche Category average

Is Womens Tops profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Womens Tops is a £315K/yr Amazon United Kingdom market (7.8M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jun–Jul–Nov. Verdict: Worth a look — 57/100.

Womens Tops: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +35.5% over the last 90 days and 0.4% of searches end in a purchase.

£315K

revenue / yr

Units sold / yr25K
Search volume / yr+35.5%7.8M
Conversion rate0.4%
Avg price£10.69

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers57 · 88
Top-5 product click share13%
Open market44%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 198 products

Sponsored placement93%
New entrants (1y)69· 4 succeeded
Avg rating4.3★
Avg reviews2,848

Top Womens Tops products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 falling

Sellers

88

Top-5 brand share

56%

Top 20: 85%

Top-5 click share

13%

Top 20: 33%

Open market

40%

  • Aokosor21%
  • LILLUSORY13%
  • Amazon Essentials10%
  • GRECERELLE7%
  • MOLERANI5%
  • Rapbin4%

Womens Tops demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7.8MCVR0.4%Products198Brands57Top 5 Brands56%OOS Rate2.8%Rating4.3★Reviews2,848Avg BSR#246
500K300KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 3.0×

Top Womens Tops search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • womens tops2.0M/yr
  • ladies tops1.2M/yr
  • top763K/yr
  • summer tops for women uk286K/yr
  • tops for women uk501K/yr
  • womens summer tops175K/yr
  • ladies summer tops161K/yr
  • going out tops448K/yr
  • tops353K/yr
  • halter neck top214K/yr

What reviews say buyers love and hate about Womens Tops

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Size-Overall27%

very flattering and lovely fit

Quality-Overall12%

Amazing quality

Material Quality9%

Good quality material

Comfort-Overall8%

Very comfortable easy to wear

Color7%

Love the colour

What buyers complain about

55% of reviews
Size-Overall29%

tight fitting

Color6%

quite a dull red - couldnt be bothered to send it back

Quality-Overall5%

Poor quality

Material Quality4%

made from a material I would not normally buy

Value For Money3%

not great value

Womens Tops return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Material Quality
10%
3Length
6%
4Shape/Style
4%
5Quality-Overall
3%

Common Womens Tops questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Womens Tops 57/100 on Amazon United Kingdom — Worth a look. The niche generates £315K/yr across 198 tracked products. 4 of 69 products launched in the last 360 days are still selling. Search demand moved +35.5% over the last 90 days.
Search demand for Womens Tops on Amazon United Kingdom peaks in Jun–Jul–Nov, where the busiest month runs 3.0× the quietest.