womens tankinis
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Growth
Great+90.2%90-day search growth — must beat 0% to launch
Avg price
Great£17.24avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good526.46avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.44–£26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£68K£68K/yr · 1.2M searches
Returns
Bad9.0%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, womens tankinis is a £68K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
womens tankinis market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 86%
- Out of stock
- 2.5%
- Avg brand age
- 33 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
57
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
18%
Top 20: 42%
Open market
50%
- Hanna Nikole12%
- JASAMBAC11%
- Ocean Blues9%
- InfiniZer7%
- RXRXCOCO6%
- CUPSHE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +90.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 6.5×
Top womens tankinis search terms
- tankini361K/yr
- tankini top140K/yr
- tankini with shorts138K/yr
- womens tankinis72K/yr
- tummy control tankini with shorts39K/yr
- tankini swimsuits for women42K/yr
- tankini tops for women uk51K/yr
- womens tankini sets with shorts25K/yr
- tankini set29K/yr
- womens tankini29K/yr
Top womens tankinis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RXRXCOCO Ruffle High Waisted Tankini Swimsuits Ladies Tankini Swimwear Sets 2 Piece Tummy Control Swimwear Black
RXRXCOCO£16.824.1★142 rev
Womens Two Piece Swimwear Gradient Color Tankini Set Top with Shorts Low Waist Sporty Swimsuit Bikini (UK Numeric 16 Regular Regular Blue+Black)
QIGEN LTD£13.493.9★206 rev
Ocean Blues Womens Black Twist Bandeau Swimsuit Top Ruched Tummy Control Tankini Top Size Large
Ocean Blues£16.784.3★153 rev
DOULAFASS Women Ruffle Tankini Set with Boyshort 2 Piece Plus Size Swimsuit Swimwear Pink Black
DOULAFASS£16.654.2★1,325 rev
InfiniZer Tankini Sets for Women Halter Neck Swimming Costume Ladies Tummy Control Two Piece Swimsuit with Ruched Side Removable Padded Bra (UK Alpha S Regular Regular Black)
InfiniZer£9.484.0★20 rev
Newest
by launch date
Awinclo Womens V Neck Tankini Two Piece Bathing Suit High Waisted Ruched Swimsuit Scalloped Trim Swimwear for Summer Vacation Pool Resort Brown Small
Awinclo£19.5315 rev
InfiniZer Tankini Sets for Women Halter Neck Swimming Costume Ladies Tummy Control Two Piece Swimsuit with Ruched Side Removable Padded Bra (UK Alpha S Regular Regular Black)
InfiniZer£9.4820 rev
GRACE KARIN Girls 2-Piece Tankini Swimsuit Printed Top with Removable Padding Solid Swim Shorts Light Pink Coconut Palms 8 Years
GRACE KARIN£18.5625 rev
Girls Swimsuit Contrast Trim Tankini Sets Solid Color 2 Piece Bathing Suit Padded Swimsuits for Teens 9-16Y Grey Blue
KOMEIANA£14.6279 rev
Hanna Nikole Bathing Suit Women Sport Tankini Sets Modest Swimwear Two Piece Tummy Control Swimsuit Adjustable Swimming Costume Tankini Top with High Waist Buit in Bottom Swim Shorts with Pockets
Hanna Nikole£22.78222 rev
Trending
90-day click momentumAwinclo Womens V Neck Tankini Two Piece Bathing Suit High Waisted Ruched Swimsuit Scalloped Trim Swimwear for Summer Vacation Pool Resort Brown Small
Awinclo£19.533.9★
Girls Swimsuit Contrast Trim Tankini Sets Solid Color 2 Piece Bathing Suit Padded Swimsuits for Teens 9-16Y Grey Blue
KOMEIANA£14.624.7★
Hanna Nikole Women Swimming Costume Sport Tankini Sets Modest Swimwear Two Piece Tummy Control Swimsuit Color Block Tankini Top with High Waist Buit in Bottom Swim Shorts with Pockets Bathing Suit
Hanna Nikole£22.324.6★
GRACE KARIN Girls 2-Piece Tankini Swimsuit Printed Top with Removable Padding Solid Swim Shorts Light Pink Coconut Palms 8 Years
GRACE KARIN£18.564.7★
InfiniZer Tankini Sets for Women Halter Neck Swimming Costume Ladies Tummy Control Two Piece Swimsuit with Ruched Side Removable Padded Bra (UK Alpha S Regular Regular Black)
InfiniZer£9.484.0★
What buyers say about womens tankinis
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Really comfortable”
“it looks well made”
“Super Flattering”
“nice material”
“the colour is accurate”
“Good price”
“I like how gentle it is on my skin”
“held the chest in place well”
“a lovely design with some nice detail on the straps”
What buyers complain about
“far too big”
“which becomes even more difficult”
“different shade of green than the photos”
“Material is not like a swimsuit more t-shirt”
“it was too small, especially on the bust”
“not breathable”
“the strings arent adjustable like product says”
“bit tight on legs”
“It's not really got any body control shapewear effect to it”
“Looks very expensive”
Top return reasons
Common questions
- Is womens tankinis profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 133 tracked products. 3 of 57 products launched in the last 360 days are still selling. 90-day search growth is +90.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the womens tankinis niche?
- 46 brands and 57 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in womens tankinis?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Color. The return rate is 9.0% — above our launch gate.
- When does demand for womens tankinis peak?
- Demand peaks in Jul–Aug; the busiest month runs 6.5× the quietest.
- What does it cost to enter the womens tankinis niche?
- Listings span £7.44–£26.27; the average listing price is £17.24 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.