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Womens Tankinis

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.3% of searches, so Womens Tankinis is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£68K/yr1.2M searches / yr
90-day growth
+90.2%search demand this quarter
Competition
18%top-5 click share · 46 brands · 57 sellers

Flapen Score

Womens Tankinis against its category

The dotted line is the Fashion average. Past it, Womens Tankinis is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Tankinis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Tankinis 1.2M times last year and spent an estimated £68K. The top 5 brands take 46% of clicks. Demand peaks in Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +90.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+90.2%
Conversion, latest week
0.3%
Market size, estimated
£68Ka year
Peak month
July6.5× the quietest month
Top search term
tankini361K searches a year

02 · Price

A sale here is worth £17.24.

Listings sell for £17.24 on average, from £7.44 to £26.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.24 that is £0 to £2K a year per listing.

Average price
£17.24inside the $15 to $100 sweet spot
Price range
£7.44–£26.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
9.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #52 within Swim. It carries 526 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#52in Swim
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
526per listing
Listings tracked
133

04 · Newcomers

Amazon counts 3 of last year's 57 launches as successful.

57 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
57
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Womens Tankinis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

57

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

18%

Top 20: 42%

Open market

50%

  • Hanna Nikole12%
  • JASAMBAC11%
  • Ocean Blues9%
  • InfiniZer7%
  • RXRXCOCO6%
  • CUPSHE5%

Demand

Womens Tankinis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.5×

Search terms

Top Womens Tankinis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tankini361K/yr
  • tankini top140K/yr
  • tankini with shorts138K/yr
  • womens tankinis72K/yr
  • tummy control tankini with shorts39K/yr
  • tankini swimsuits for women42K/yr
  • tankini tops for women uk51K/yr
  • womens tankini sets with shorts25K/yr
  • tankini set29K/yr
  • womens tankini29K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Tankinis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.20

far too big

Too small

the shorts looked tiny

Ease Of Use3%−0.05

which becomes even more difficult

a struggle to get into

tricky to get on/off

Color3%+0.19

different shade of green than the photos

Not the same green

Also it's not a khaki green

Material Quality2%−0.05

Material is not like a swimsuit more t-shirt

The material is nylon and a bit flimsy

Chest Fit2%

it was too small, especially on the bust

Unfortunately I had to send it back as it wasnt a great fit around the bust for me

I can never find one to fit properly

Love

Size-Overall33%−0.20

Excellent fit

fits very nice and flattering

fits to size

Comfort-Overall12%+1.79

Really comfortable

comfortable for me

comfortable to wear

Quality-Overall9%+0.62

it looks well made

The tankini itself though is really nice quality

Good quality

Shape/Style7%+0.70

Super Flattering

flattering

Flattering

Material Quality4%−0.05

nice material

Soft material

The tankini set is made with great quality materials

Return

9.0% Return rate 94% Fixable by listing

Size-Overall69%█▇██▇▇

far too big

Too small

the shorts looked tiny

Chest Fit7%▆█▆▆▅█

it was too small, especially on the bust

Unfortunately I had to send it back as it wasnt a great fit around the bust for me

I can never find one to fit properly

Shape/Style4%▃█▅▇▇▅

It's not really got any body control shapewear effect to it

I don't like the perfectly round shape of them

The vest is a slightly odd shape

Waist Fit2%▄▅▃▆▅█
Length2%▅▂█▄▄▄

FAQ

Common Womens Tankinis questions

Answered from the same tracked data.