Womens Swim Shorts
MaybeSearch demand grew +107.2% this quarter. But buyers convert on only 0.8% of searches, so Womens Swim Shorts is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £76K/yr691K searches / yr
- 90-day growth
- +107.2%search demand this quarter
- Competition
- 31%top-5 click share · 19 brands · 30 sellers
Flapen Score
Womens Swim Shorts against its category
The dotted line is the Fashion average. Past it, Womens Swim Shorts is stronger. Inside it, weaker.
Market
The Womens Swim Shorts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Swim Shorts 691K times last year and spent an estimated £76K. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +107.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 691K
- Growth, 90 days vs prior 90
- +107.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £76Ka year
- Peak month
- July7.3× the quietest month
- Top search term
- swim shorts women177K searches a year
02 · Price
A sale here is worth £13.18.
Listings sell for £13.18 on average, from £5.85 to £21.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.18 that is £0 to £1K a year per listing.
- Average price
- £13.18under the $15 to $100 sweet spot
- Price range
- £5.85–£21.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 8.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #24 within Swim. It carries 467 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #24in Swim
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 467per listing
- Listings tracked
- 58
04 · Newcomers
0 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Womens Swim Shorts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
baleaf Swim Shorts Womens Tummy Control High Waisted Swimming Board Shorts with Pockets Liner Quick Dry 3 UPF 50+ Black L
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 4,330
- Age
- 3y ago

Mayoii Swim Shorts Women High Waisted Tummy Control Swimming Shorts Ladies Quick Dry Bikini Bottoms Board Shorts for Beach Pool (UK Alpha XXL Regular Regular Black)
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 5mo ago

baleaf Swim Shorts Women 4 High Waisted Quick Dry with Zipper Pockets Tummy Control Swimming Bottoms for Surfing Summer Beach Black L
- Price
- £15.74
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 8mo ago

APTRO Women Swim Shorts Board Shorts Swimming Surf Beach Shorts Bikini Bottoms Quick Dry Ladies Swim Trunks Black WS292 M
- Price
- £12.57
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago

Ekouaer Women Swim Shorts High Waisted Adjustable Ruched Side Tie Bikini Bottoms Swimsuit Board Boy Shorts for Ladies Black M
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Mayoii Swim Shorts Women High Waisted Tummy Control Swimming Shorts Ladies Quick Dry Bikini Bottoms Board Shorts for Beach Pool (UK Alpha XXL Regular Regular Black)
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 5mo ago

LXEASYGO Swim Shorts Women with Pockets Quick Dry 2 in 1 Swimming Board Shorts Ladies High Waisted Swimsuit Bottom (UK Alpha M Regular Regular Black)
- Price
- £9.83
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 5mo ago

Ekouaer Women Swim Shorts High Waisted Adjustable Ruched Side Tie Bikini Bottoms Swimsuit Board Boy Shorts for Ladies Black M
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 8mo ago

baleaf Swim Shorts Women 4 High Waisted Quick Dry with Zipper Pockets Tummy Control Swimming Bottoms for Surfing Summer Beach Black L
- Price
- £15.74
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 8mo ago

baleaf Womens 11 Bermuda Swim Shorts High Waisted Beach Board Shorts with Pockets Quick Dry Drawstring Swimming Bottoms Black L
- Price
- £21.15
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8mo ago
Newest
by launch date
Mayoii Swim Shorts Women High Waisted Tummy Control Swimming Shorts Ladies Quick Dry Bikini Bottoms Board Shorts for Beach Pool (UK Alpha XXL Regular Regular Black)
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 5mo ago

LXEASYGO Swim Shorts Women with Pockets Quick Dry 2 in 1 Swimming Board Shorts Ladies High Waisted Swimsuit Bottom (UK Alpha M Regular Regular Black)
- Price
- £9.83
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 5mo ago

InfiniZer Swim Shorts Women High Waisted Tummy Control Womens Swimming Board Shorts Quick Dry UPF 50+ Swimsuit Bottoms for Women with Liner and Pockets (UK Alpha XL Regular Regular Black)
- Price
- £7.43
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 6mo ago

InfiniZer Swim Shorts Women High Waisted Tummy Control Womens Swimming Board Shorts Quick Dry UPF 50+ Swimsuit Bottoms for Women with Liner and Pockets (UK Alpha XXL Regular Regular Black)
- Price
- £7.41
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 6mo ago

Ekouaer Women Swim Shorts High Waisted Adjustable Ruched Side Tie Bikini Bottoms Swimsuit Board Boy Shorts for Ladies Black M
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
30
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 61%
Open market
25%
- baleaf44%
- Mayoii7%
- APTRO7%
- Lancry7%
- Ekouaer6%
- InfiniZer5%
Demand
Womens Swim Shorts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×
Search terms
Top Womens Swim Shorts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swim shorts women177K/yr
- womens swim shorts137K/yr
- swimming shorts womens59K/yr
- ladies swim shorts55K/yr
- bikini shorts36K/yr
- swim shorts for women23K/yr
- womens swimming shorts31K/yr
- womens board shorts21K/yr
- board shorts womens19K/yr
- beach shorts women18K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Swim Shorts
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Swim Shorts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









