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Womens Swim Shorts

Womens Swim Shorts shows demand growing +107.2% this quarter, but weak search conversion (0.8%) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 19Growth 94Conversion 10Competition 84Returns 13Price range 41Avg price 60Brand share 57Review moat 77Quality gap 76
This niche Category average

Is Womens Swim Shorts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Womens Swim Shorts is a £76K/yr Amazon United Kingdom market (691K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Womens Swim Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +107.2% over the last 90 days and 0.8% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr6K
Search volume / yr+107.2%691K
Conversion rate0.8%
Avg price£13.18

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers19 · 30
Top-5 product click share31%
Open market29%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 58 products

Sponsored placement95%
New entrants (1y)26· 0 succeeded
Avg rating4.3★
Avg reviews467

Top Womens Swim Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

30

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

31%

Top 20: 61%

Open market

25%

  • baleaf44%
  • Mayoii7%
  • APTRO7%
  • Lancry7%
  • Ekouaer6%
  • InfiniZer5%

Womens Swim Shorts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume691KCVR0.8%Products58Brands19Top 5 Brands71%OOS Rate2.2%Rating4.3★Reviews467Avg BSR#24
30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×

Top Womens Swim Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • swim shorts women177K/yr
  • womens swim shorts137K/yr
  • swimming shorts womens59K/yr
  • ladies swim shorts55K/yr
  • bikini shorts36K/yr
  • swim shorts for women23K/yr
  • womens swimming shorts31K/yr
  • womens board shorts21K/yr
  • board shorts womens19K/yr
  • beach shorts women18K/yr

What reviews say buyers love and hate about Womens Swim Shorts

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Size-Overall23%

Size is reliable

Comfort-Overall11%

extremely comfortable

Quality-Overall11%

they are well made

Material Quality6%

a stylish look with comfortable material

Shape/Style5%

Love the style

What buyers complain about

51% of reviews
Size-Overall23%

Too small

Thigh Fit7%

Good quality and will be getting the same pair in a size up - These come up quite tight on the thigh

Quality-Overall5%

The quality is not amazing

Shape/Style3%

lost all shape

Drying Time3%

Only downside is they take a lot longer to dry out

Womens Swim Shorts return rate & reasons

Why buyers send it back, as a share of all return requests.

8.3%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
66%
2Length
8%
3Waist Fit
4%
4Material Quality
3%
5Shape/Style
3%

Common Womens Swim Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Womens Swim Shorts 54/100 on Amazon United Kingdom — Worth a look. The niche generates £76K/yr across 58 tracked products. 0 of 26 products launched in the last 360 days are still selling. Search demand moved +107.2% over the last 90 days.
Search demand for Womens Swim Shorts on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 7.3× the quietest.