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Womens Swim Shorts

Maybe

Search demand grew +107.2% this quarter. But buyers convert on only 0.8% of searches, so Womens Swim Shorts is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£76K/yr691K searches / yr
90-day growth
+107.2%search demand this quarter
Competition
31%top-5 click share · 19 brands · 30 sellers

Flapen Score

Womens Swim Shorts against its category

The dotted line is the Fashion average. Past it, Womens Swim Shorts is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Swim Shorts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Swim Shorts 691K times last year and spent an estimated £76K. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +107.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
691K
Growth, 90 days vs prior 90
+107.2%
Conversion, latest week
0.8%
Market size, estimated
£76Ka year
Peak month
July7.3× the quietest month
Top search term
swim shorts women177K searches a year

02 · Price

A sale here is worth £13.18.

Listings sell for £13.18 on average, from £5.85 to £21.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.18 that is £0 to £1K a year per listing.

Average price
£13.18under the $15 to $100 sweet spot
Price range
£5.85–£21.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
8.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #24 within Swim. It carries 467 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#24in Swim
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
467per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Womens Swim Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

30

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

31%

Top 20: 61%

Open market

25%

  • baleaf44%
  • Mayoii7%
  • APTRO7%
  • Lancry7%
  • Ekouaer6%
  • InfiniZer5%

Demand

Womens Swim Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×

Search terms

Top Womens Swim Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim shorts women177K/yr
  • womens swim shorts137K/yr
  • swimming shorts womens59K/yr
  • ladies swim shorts55K/yr
  • bikini shorts36K/yr
  • swim shorts for women23K/yr
  • womens swimming shorts31K/yr
  • womens board shorts21K/yr
  • board shorts womens19K/yr
  • beach shorts women18K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Swim Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+1.22

Too small

they were too big

Leg is shorter too

Thigh Fit7%−0.16

Good quality and will be getting the same pair in a size up - These come up quite tight on the thigh

Unfortunately the ride up between my thighs

A bit too tight around the legs

Quality-Overall5%−0.19

The quality is not amazing

The quality and sizing aren't what I expected

Awful in every way

Shape/Style3%−0.04

lost all shape

Drying Time3%

Only downside is they take a lot longer to dry out

Love

Size-Overall23%+1.22

Size is reliable

Comfortable fit suitable for swimming

Fit perfect

Comfort-Overall11%+0.69

extremely comfortable

theyre comfy without rubbing

comfortable to wear

Quality-Overall11%−0.19

they are well made

These high waisted swim shorts are fantastic quality

Decent quality

Material Quality6%+0.18

a stylish look with comfortable material

Theyre a decent, thick material and seem to be really good quality

Good material

Shape/Style5%−0.04

Love the style

gives a more flattering look

flattering

Return

8.3% Return rate 84% Fixable by listing

Size-Overall66%▇▇██▇█

Too small

they were too big

Leg is shorter too

Length8%█▄▄▃▃▄
Waist Fit4%▁▅██▅▃
Material Quality3%█▅▁█▃▅

It is taking up A lot of fabric

Some reviews say very thin material

Material seemed on the thin side

Shape/Style3%█▅▃▂▃▃

lost all shape

FAQ

Common Womens Swim Shorts questions

Answered from the same tracked data.