Is womens swim shorts profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 58 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +107.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the womens swim shorts niche?

19 brands and 30 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in womens swim shorts?

Top complaints mined from reviews: Size-Overall, Thigh Fit, Quality-Overall. The return rate is 8.3% — above our launch gate.

When does demand for womens swim shorts peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.3× the quietest.

What does it cost to enter the womens swim shorts niche?

Listings span £5.85–£21.33; the average listing price is £13.18 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.

womens swim shorts

Worth a look

Shows demand growing +107.2% this quarter, but weak search conversion (0.8%) keeps it on the watch list.

Growth

Great+107.2%

90-day search growth — must beat 0% to launch

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great467.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.18

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Okay£5.85–£21.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£76K

£76K/yr · 691K searches

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Trending High Returns

According to Flapen's Amazon United Kingdom niche tracking, womens swim shorts is a £76K/yr Amazon United Kingdom market (691K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

womens swim shorts market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £66K–£79K; units × avg price
Conversion rate: 0.8%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 2.2%
Avg brand age: 36 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

31%

Top 20: 61%

Open market

25%

baleaf44%
Mayoii7%
APTRO7%
Lancry7%
Ekouaer6%
InfiniZer5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +107.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×

Open Trend

Top womens swim shorts search terms

swim shorts women177K/yr +104.6%0.4% conv.
womens swim shorts137K/yr +96.5%0.4% conv.
swimming shorts womens59K/yr +82.8%0.4% conv.
ladies swim shorts55K/yr +90.1%0.4% conv.
bikini shorts36K/yr +157.3%0.2% conv.
swim shorts for women23K/yr +130.6%0.3% conv.
womens swimming shorts31K/yr +82.4%0.6% conv.
womens board shorts21K/yr +226.7%0.1% conv.
board shorts womens19K/yr +243.8%0.1% conv.
beach shorts women18K/yr +165.1%0.1% conv.

All search terms

Top womens swim shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

baleaf Swim Shorts Womens Tummy Control High Waisted Swimming Board Shorts with Pockets Liner Quick Dry 3 UPF 50+ Black L

baleaf£13.734.4★4,330 rev

Mayoii Swim Shorts Women High Waisted Tummy Control Swimming Shorts Ladies Quick Dry Bikini Bottoms Board Shorts for Beach Pool (UK Alpha XXL Regular Regular Black)

Mayoii£8.234.4★26 rev

baleaf Swim Shorts Women 4 High Waisted Quick Dry with Zipper Pockets Tummy Control Swimming Bottoms for Surfing Summer Beach Black L

baleaf£15.744.6★58 rev

APTRO Women Swim Shorts Board Shorts Swimming Surf Beach Shorts Bikini Bottoms Quick Dry Ladies Swim Trunks Black WS292 M

APTRO£12.574.0★38 rev

Ekouaer Women Swim Shorts High Waisted Adjustable Ruched Side Tie Bikini Bottoms Swimsuit Board Boy Shorts for Ladies Black M

Ekouaer£13.744.3★145 rev

Newest

by launch date

Mayoii Swim Shorts Women High Waisted Tummy Control Swimming Shorts Ladies Quick Dry Bikini Bottoms Board Shorts for Beach Pool (UK Alpha XXL Regular Regular Black)

Mayoii£8.2326 rev

5mo ago

LXEASYGO Swim Shorts Women with Pockets Quick Dry 2 in 1 Swimming Board Shorts Ladies High Waisted Swimsuit Bottom (UK Alpha M Regular Regular Black)

LXEASYGO£9.8311 rev

5mo ago

InfiniZer Swim Shorts Women High Waisted Tummy Control Womens Swimming Board Shorts Quick Dry UPF 50+ Swimsuit Bottoms for Women with Liner and Pockets (UK Alpha XL Regular Regular Black)

InfiniZer£7.4327 rev

6mo ago

InfiniZer Swim Shorts Women High Waisted Tummy Control Womens Swimming Board Shorts Quick Dry UPF 50+ Swimsuit Bottoms for Women with Liner and Pockets (UK Alpha XXL Regular Regular Black)

InfiniZer£7.4127 rev

6mo ago

Ekouaer Women Swim Shorts High Waisted Adjustable Ruched Side Tie Bikini Bottoms Swimsuit Board Boy Shorts for Ladies Black M

Ekouaer£13.74145 rev

8mo ago

What buyers say about womens swim shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Size is reliable”

Comfort-Overall11%

“extremely comfortable”

Quality-Overall11%

“they are well made”

Material Quality6%

“a stylish look with comfortable material”

Shape/Style5%

“Love the style”

Exercise/Sports Suitability5%

“Could work very well for sports too I imagine”

Value For Money4%

“Good value”

Quick Drying4%

“dry really fast”

Stretchability/Expandability/Elasticity3%

“comfortable stretch material”

Waist Fit2%

“the high waist”

What buyers complain about

Size-Overall23%

“Too small”

Thigh Fit7%

“Good quality and will be getting the same pair in a size up - These come up quite tight on the thigh”

Quality-Overall5%

“The quality is not amazing”

Shape/Style3%

“lost all shape”

Drying Time3%

“Only downside is they take a lot longer to dry out”

Material Quality3%

“It is taking up A lot of fabric”

Thickness3%

“I agree, thin”

Color2%

“I just wish for that reason they came in different colours”

Comfort-Overall1%

“doesn't feel comfortable for me”

Waist High1%

“High waisted”

Top return reasons

Size-Overall66%

Length8%

Waist Fit4%

Material Quality3%

Shape/Style3%

Thigh Fit3%

Advertised Vs Actual Product2%

Quality-Overall2%

Pockets/Compartments1%