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Womens Suits & Blazers

Fail

Returns run at 11.3% of orders, so Womens Suits & Blazers is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£58K/yr731K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
28%top-5 click share · 16 brands · 17 sellers

Flapen Score

Womens Suits & Blazers against its category

The dotted line is the Fashion average. Past it, Womens Suits & Blazers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Suits & Blazers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Suits & Blazers 731K times last year and spent an estimated £58K. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 731K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
731K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
0.4%
Market size, estimated
£58Ka year
Peak month
October2.4× the quietest month
Top search term
blazers for women uk157K searches a year

02 · Price

A sale here is worth £21.30.

Listings sell for £21.30 on average, from £11.46 to £53.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.30 that is £0 to £2K a year per listing.

Average price
£21.30inside the $15 to $100 sweet spot
Price range
£11.46–£53.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
11.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #36 within Suits & Blazers. It carries 469 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
92%
Out of stock, average day
4.1%
Average rank
#36in Suits & Blazers
Average rating
3.81 starsAmazon United Kingdom average 4.36 stars
Average reviews
469per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Womens Suits & Blazers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

17

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

28%

Top 20: 59%

Open market

16%

  • GRECERELLE38%
  • Red Olives17%
  • PrinStory14%
  • eyes7%
  • MINTLIMIT4%
  • Benibos4%
  • Open — no brand owns it (10 brands, 16%)

Demand

Womens Suits & Blazers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.4×

Search terms

Top Womens Suits & Blazers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blazers for women uk157K/yr
  • womens blazer75K/yr
  • blazer78K/yr
  • black blazer women74K/yr
  • womens suits & blazers65K/yr
  • black blazer53K/yr
  • ladies blazer29K/yr
  • blazer women25K/yr
  • women blazer23K/yr
  • womens blazers20K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Suits & Blazers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.37

Not true to size

A bit longer than I would have liked

Too small

Quality-Overall17%

Poor quality and wrong size

Not greatly made

Low quality

Thin6%−0.14

thin which is only good for the summer

A bit disappointed with how thin the jacket is

Very thin material

Material Quality5%−0.13

not fantastic material

But not only has it been stitched with too much material showing through its also had wander Web used in it

Product Condition4%−0.13

it's clearly an item that been previously worn

Love

Size-Overall33%−0.37

it fits exactly as expected

The fit is spot-on

Fits nice

Quality-Overall16%

Good quality, perfect fit arrived on time

Very good quality

The build quality is impressive

Comfort-Overall9%+1.60

comfortable

Comfortable lightweight jacket

Comfortable to wear

Color8%+0.85

lovely colour

perfect colour to go with my dress

I like the dark black colour as it is easy to style

Value For Money5%+0.68

This is a fantastic smart jacket that offers incredible value for money

Good value for money

I cannot fault it for the price

Return

11.3% Return rate 71% Fixable by listing

Size-Overall51%▇██▇▆▆

Not true to size

A bit longer than I would have liked

Too small

Material Quality11%▄▃▅▅▆█

not fantastic material

But not only has it been stitched with too much material showing through its also had wander Web used in it

Quality-Overall8%▆█▅▇█▆

Poor quality and wrong size

Not greatly made

Low quality

Color5%▁▁▆▄█▆
Length5%█▅▅▆▅▄

FAQ

Common Womens Suits & Blazers questions

Answered from the same tracked data.