Skip to content

Womens Sports & Outdoor Sandals

Maybe

Search demand grew +297.8% this quarter. But shoppers spend only $30K a year here, so Womens Sports & Outdoor Sandals is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£30K/yr163K searches / yr
90-day growth
+297.8%search demand this quarter
Competition
19%top-5 click share · 21 brands · 89 sellers

Flapen Score

Womens Sports & Outdoor Sandals against its category

The dotted line is the Fashion average. Past it, Womens Sports & Outdoor Sandals is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Sports & Outdoor Sandals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Sports & Outdoor Sandals 163K times last year and spent an estimated £30K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +297.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+297.8%
Conversion, latest week
0.5%
Market size, estimated
£30Ka year
Peak month
July11.2× the quietest month
Top search term
merrell sandals ladies51K searches a year

02 · Price

A sale here is worth £35.16.

Listings sell for £35.16 on average, from £12.33 to £81.48. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £35.16 that is £0 to £4K a year per listing.

Average price
£35.16inside the $15 to $100 sweet spot
Price range
£12.33–£81.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
7.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #658 within Shoes. It carries 1,627 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
71%
Out of stock, average day
4.5%
Average rank
#658in Shoes
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,627per listing
Listings tracked
121

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Womens Sports & Outdoor Sandals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£597£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

89

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

19%

Top 20: 45%

Open market

20%

  • Merrell44%
  • Peter Storm9%
  • Free Spirit8%
  • Mountain Warehouse7%
  • Trespass6%
  • NORTH RIDGE6%

Demand

Womens Sports & Outdoor Sandals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.2×

Search terms

Top Womens Sports & Outdoor Sandals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merrell sandals ladies51K/yr
  • free spirit sandals womens13K/yr
  • hiking sandals15K/yr
  • earth spirit sandals womens10K/yr
  • karrimor sandals10K/yr
  • mountain warehouse sandals7K/yr
  • karrimor walking sandals womens7K/yr
  • merrell womens walking sandals9K/yr
  • trespass sandals4K/yr
  • regatta sandals5K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Sports & Outdoor Sandals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%

these were very small

I was disappointed to discover that this too was not a good fit

too narrow for me

Comfort-Overall12%+2.55

Ugly and uncomfortable

is most uncomfortable

Truedcthem on and they are ugly, uncomfortable and feel plasticky

Strap/String Quality9%−0.09

The front straps looked flimsy

Straps too short

the strap across my foot at the ankle never sat right

Color7%−0.07

Colour not great

Not White

Only wish they are available in order colours

Quality-Overall5%−0.07

Poor quality

bad quality

Obviously your quality control people never wear your products

Love

Comfort-Overall40%+2.55

Nice and comfy

Comfortable shoes

Sandals very comfortable

Size-Overall12%

perfect size supportive ability love them

Good fit

Lovely fitting sandals

Quality-Overall7%−0.07

They look really well made

Excellent product

Good looking and nice quality shoe -

Value For Money6%+0.59

for the price shoe is the best

Good for the price

Good value for money

Exercise/Sports Suitability5%+0.26

Great for walking

Very comfy for walking

Good walker

Return

7.3% Return rate 60% Fixable by listing

Size-Overall30%▇▇████

these were very small

I was disappointed to discover that this too was not a good fit

too narrow for me

Feet Fit19%▆█▇▅▆▆
Comfort-Overall9%▃▄▅█▇▆

Ugly and uncomfortable

is most uncomfortable

Truedcthem on and they are ugly, uncomfortable and feel plasticky

Width8%▂█▃▆▆▅

A little on the narrow side

much to wide

Strap/String Quality7%▂▃▆▅█▇

The front straps looked flimsy

Straps too short

the strap across my foot at the ankle never sat right

FAQ

Common Womens Sports & Outdoor Sandals questions

Answered from the same tracked data.