womens sports & outdoor sandals
Worth a lookShows demand growing +297.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+297.8%90-day search growth — must beat 0% to launch
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible£35.16avg listing price — sweet spot $15–$100
Price range
Great£12.33–£81.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,627.35avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad£30K£30K/yr · 163K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, womens sports & outdoor sandals is a £30K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
womens sports & outdoor sandals market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £18K–£26K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #658
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 53%
- Out of stock
- 4.5%
- Avg brand age
- 50 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
89
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
19%
Top 20: 45%
Open market
20%
- Merrell44%
- Peter Storm9%
- Free Spirit8%
- Mountain Warehouse7%
- Trespass6%
- NORTH RIDGE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +297.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.2×
Top womens sports & outdoor sandals search terms
- merrell sandals ladies51K/yr
- free spirit sandals womens13K/yr
- hiking sandals15K/yr
- earth spirit sandals womens10K/yr
- karrimor sandals10K/yr
- mountain warehouse sandals7K/yr
- karrimor walking sandals womens7K/yr
- merrell womens walking sandals9K/yr
- trespass sandals4K/yr
- regatta sandals5K/yr
Top womens sports & outdoor sandals products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NORTH RIDGE Womens Mya Walking Sandal with High Traction Rubber Sole & EVA Cushioned Midsole (Green UK Footwear Size System Adult Women Numeric Medium 7)
NORTH RIDGE£51.294.6★6 rev
Merrell Kahuna Iii Womens Classic Taupe 6 UK
Merrell£55.234.6★1,655 rev
Merrell Harbor Backstrap Womens Tan Rose 5 UK
Merrell£37.014.2★396 rev
Merrell Harbor Backstrap Womens Hazel 5 UK
Merrell£48.484.2★396 rev
Merrell Harbor Backstrap Womens White 6 UK
Merrell£41.284.2★396 rev
Newest
by launch date
Merrell Harbor Backstrap Womens Oolong 7 UK
Merrell£38.89396 rev
Trespass Womens Leather Sandals Kimbra Sand in Size - 5
Trespass£25.031,159 rev
DREAM PAIRS Womens Sandals Light Weight Hiking Sandals for Women Comfortable Athletic Quick-Drying Walking Hiking Water Sandals Size 7 Khaki DWUMST2504
DREAM PAIRS£22.23764 rev
ECCO Womens s Offroad Roam Sports Sandal Nude Limestone Nude 5/5.5 UK
ECCO£45.06458 rev
Merrell Harbor Backstrap Womens Tan Rose 5 UK
Merrell£37.01396 rev
Trending
90-day click momentumMerrell Harbor Backstrap Womens Oolong 7 UK
Merrell£38.894.2★
Merrell Harbor Backstrap Womens Tan Rose 5 UK
Merrell£37.014.2★
Merrell Terran 4 Backstrap Womens Incense 5 UK
Merrell£54.874.3★
Merrell Terran 4 Backstrap Womens Incense 4 UK
Merrell£51.514.3★
Merrell Terran 4 Backstrap Womens Bracken 5 UK
Merrell£60.614.3★
What buyers say about womens sports & outdoor sandals
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and comfy”
“perfect size supportive ability love them”
“They look really well made”
“for the price shoe is the best”
“Great for walking”
“comfortable adjustable strap”
“not too heavy”
“As advertised”
“seem durable”
“Comfort and style”
What buyers complain about
“these were very small”
“Ugly and uncomfortable”
“The front straps looked flimsy”
“Colour not great”
“Poor quality”
“Rubbish, stick to karrimor”
“they didn't last”
“A little on the narrow side”
“to top it off they gave me a blister second time wearing”
“They do feel a little insubstantial”
Top return reasons
Common questions
- Is womens sports & outdoor sandals profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 121 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +297.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the womens sports & outdoor sandals niche?
- 21 brands and 89 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in womens sports & outdoor sandals?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Strap/String Quality. The return rate is 7.3% — above our launch gate.
- When does demand for womens sports & outdoor sandals peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.2× the quietest.
- What does it cost to enter the womens sports & outdoor sandals niche?
- Listings span £12.33–£81.48; the average listing price is £35.16 (sweet spot $15–$100). The average incumbent carries 1,627 reviews — the moat a new listing must climb.