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Womens Socks & Tights

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -28.1% this quarter, so Womens Socks & Tights is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£170K/yr438K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
29%top-5 click share · 36 brands · 90 sellers

Flapen Score

Womens Socks & Tights against its category

The dotted line is the Fashion average. Past it, Womens Socks & Tights is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Socks & Tights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Socks & Tights 438K times last year and spent an estimated £170K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
4.5%
Market size, estimated
£170Ka year
Peak month
December6.6× the quietest month
Top search term
gentle grip socks for women 4-869K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £4.50 to £21.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £8.74 that is £874 to £2K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£4.50–£21.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£874–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #65 within Socks & Tights. It carries 1,830 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
98%
Out of stock, average day
4.7%
Average rank
#65in Socks & Tights
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,830per listing
Listings tracked
62

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Womens Socks & Tights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

90

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

29%

Top 20: 60%

Open market

51%

  • Gentle Grip16%
  • SockShop10%
  • The Essentials Wardrobe9%
  • BambooHop6%
  • Stoeury4%
  • LOFIR4%

Demand

Womens Socks & Tights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Womens Socks & Tights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gentle grip socks for women 4-869K/yr
  • ladies socks 4-7 multipack cotton62K/yr
  • womens socks & tights65K/yr
  • soft top socks for women40K/yr
  • cute socks36K/yr
  • ladies socks size 6-8 uk multipack29K/yr
  • 100% cotton socks women14K/yr
  • ladies socks 4-7 gentle grip15K/yr
  • ladies soft top socks16K/yr
  • ladies cotton socks10K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Socks & Tights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.03

not the best fit

big in size

Small

Quality-Overall10%−0.03

Poor Quality

The quality of the products are not of what is advertised

Cheaply made

Thickness9%−0.05

A bit thinner than I thought

They are thicker than I expected

I would of like them to be a little thicker

Gap/Hole6%−0.05

Holes

Defo going to have a hole in soon

Socks had a hole in them

Thin6%−0.05

Thin material

thin material

Bit on the thin side

Love

Comfort-Overall25%+2.38

Extremely comfortable

comfortable as possible

Comfortable to wear

Quality-Overall13%−0.03

These socks are a great quality

no complaints about quality - not much colour change

Decent quality

Soft Feel9%

Lovely and soft

Really soft material

Soft socks

Size-Overall8%−0.03

The fit is snug without being tight

Fit perfect

Really good fit exactly as described

Value For Money8%+0.52

Excellent value

Good value for money

GOOD VALUE

Return

0.4% Return rate 54% Fixable by listing

Size-Overall23%▅▅█▇▆█

not the best fit

big in size

Small

Quality-Overall11%▃▆▄▄█▄

Poor Quality

The quality of the products are not of what is advertised

Cheaply made

Material Quality10%▄▃▃▄▄█

Not good material very cheap made

So thin and very poor material

They are awful and horrid material

Advertised Vs Actual Product7%█▅▃▅▂▅

Misleading

They are advertised as cotton they are not

Not as described

Feet Fit6%██▅▃▃▆

FAQ

Common Womens Socks & Tights questions

Answered from the same tracked data.